BLOOMBERG PHILANTHROPIES

Challenge: Michael Bloomberg’s mission during his February 2015 visit to India was fourfold: Urge India to continue investing in renewable and sustainable technologies, underscore India’s role in ensuring that the UN reaches an ambitious climate action agreement, highlight road safety and emphasize the close economic ties between America and India…

UNITED NATIONS FOUNDATION CLIMATE

Challenge: In 2013, the United Nations Foundation gathered allies to help change the narrative around science and climate change in conjunction with the release of one of the world’s most authoritative science reports…

SODEXO

Challenge: Headquartered in France, Sodexo wasn’t particularly well known in the U.S., where it had been inaccurately perceived as just a food service/catering company. The company’s positioning as a leader in quality-of-life services needed to be explained to American journalists in a way they could relate to and find newsworthy…

ARLA LACTOFREE
ARLA LACTOFREE
Challenge: Lactofree wanted to move away from being a problem/solution brand and appeal to a wider audience by breaking out of the “beige” world of food intolerances…

BRITISH AIRWAYS FLIGHT BA2012
BRITISH AIRWAYS FLIGHT BA2012
Challenge: Since 2010, Cake has been working with British Airways to bring to life its Olympics sponsorship through the Great Britons Programme, which supports up-and-coming British talent in food, film and art…

CARLING. COLD BEER. MUSIC.
CARLING. COLD BEER. MUSIC.
Challenge: In the 1990’s, Carling shifted its focus to the second most popular activity for 18- to 24-year-old men: live music…

CARLSBERG MALAYSIA
CARLSBERG MALAYSIA
Challenge: We were tasked with engaging a younger audience in the second edition of “Where’s the Party?” organized by Carlsberg Malaysia and showcasing its unique elements, plus piquing audience interest leading up to an epic party of the year…

DULUX LET’S COLOUR
DULUX LET’S COLOUR
Challenge: Poles had been complaining that public spaces—mainly Polish railway stations—were dull. ..

IKEA: HAPPY TO BED
IKEA: HAPPY TO BED
Challenge: IKEA wanted us to drive consideration for its bedroom products, encouraging consumers to see the store as a place that can not only help them find the essential pieces of furniture to create their ideal personalized haven but can also guide them every step of the way along the design and furnishing process…

SAFEDOM TECHNOLOGY HOLDING GROUP
SAFEDOM TECHNOLOGY HOLDING GROUP
Challenge: Safedom aimed to enhance its profile in the overseas market and attract potential partners and acquisition targets in Europe…

STRENGTHENING MAERSK LINE’S IMAGE
STRENGTHENING MAERSK LINE’S IMAGE
Challenge: Maersk Line is one of the leading container shipping companies in the world, belonging to A.P. Moller-Maersk Group…

CHINA ZHONGWANG HOLDINGS
CHINA ZHONGWANG HOLDINGS
Challenge: On Sept. 14, 2009, The Economic Observer, one of the most influential financial media in China, published an inaccurate article that claimed that Zhongwang Holdings had fabricated sales to its top 10 customers in its listing prospectus…

HELPING A NEWTOWN FAMILY
HELPING A NEWTOWN FAMILY
Challenge: The day after the December 2012 massacre in Newtown, Conn., we offered our help pro bono to Alissa and Robbie Parker, parents of 6-year-old victim Emilie…

SBERBANK FLAGSHIP OPENING
SBERBANK FLAGSHIP OPENING
Challenge: When Sberbank opened in Croatia with its flagship office in Zagreb, we needed to present its visual identity and key people to the general public, future business partners and key media representatives…

SHOW HELLO! FOR ORANGE
SHOW HELLO! FOR ORANGE
Challenge: To create a large-scale event in order to present leading mobile operator Orange’s latest innovations, highlighting technical developments and boosting employee corporate pride…

VITAMINWATER JESSIE J LIVE IN LONDON
VITAMINWATER JESSIE J LIVE IN LONDON
Challenge: How do you make an event happening in one market valuable and useful to consumers in many global markets around the world?…

LA CAIXA INTERNAL RESTRUCTURING
LA CAIXA INTERNAL RESTRUCTURING
Challenge: La Caixa is one of the 10 largest banks of the Eurozone and the first retail banking group in Spain, with a 15 percent market share…