AGE-RELATED MACULAR DEGENERATION
AGE-RELATED MACULAR DEGENERATION
Challenge: Age-related macular degeneration (AMD) is the most common pathology of eye spots and the main cause of blindness in the developed world in people over 50…

ITALIAN DIABETES CONTROL
ITALIAN DIABETES CONTROL
Challenge: To promote a better/stricter diabetes control approach across all the stakeholders of the diabetes disease management process as the best means to reduce complications according to medical evidence…

TAKING STRIVECTIN SOCIAL
TAKING STRIVECTIN SOCIAL
Challenge: StriVectin had a large group of advocates in general and a nominal fan base on Facebook, but it had little to no relationship with social audiences because the company had done no initiatives to drive traffic into that realm…

TRANSITIONS OPTICAL MEETS MULTICULTURAL NEEDS
TRANSITIONS OPTICAL MEETS MULTICULTURAL NEEDS
Challenge: We set our sights on directly targeting multicultural markets, identifying the demographic groups at highest risk for most eye health issues, and reaching them through key influencers…

WORKING SWIFTLY TO SAVE LIVES
WORKING SWIFTLY TO SAVE LIVES
Challenge: In launching Sanofi’s Menactra as the vaccine to prevent invasive meningococcal disease (IMD) for patients nine months and older, we had to inform the public about the need to take added precaution because Malaysia and other tropical destinations provide ideal conditions for the disease to spread quickly and silently…

SGEB 10-YEAR ANNIVERSARY
SGEB 10-YEAR ANNIVERSARY
Challenge: To celebrate 10 years of a successful wedding between Société Générale and Expressbank (SGEB), the bank wanted to use an integrated strategic comms approach to communicate its main messages of stability and partnership to external and internal audiences…

FOODBANK BRIDGES THE HUNGER DIVIDE
Foodbank Bridges the Hunger Divide
Challenge: Hunger in Australia affects about 2 million people every year…

PROMOTING THE BRAZIL BRAND
Promoting the Brazil Brand
Challenge: The 2014 FIFA World Cup and the 2016 Rio de Janeiro Olympics have given Brazil unique opportunities for international exposure…

FIRST QUANTUM MINERALS
First Quantum Minerals
Challenge: In communications around ENRC’s mine acquisition, we needed to raise the profile of First Quantum Minerals, a Canadian mining firm with a minimal U.K. presence…

HITACHI INTERCITY EXPRESS PROGRAMME
Hitachi Intercity Express Programme
Challenge: When young cancer patients turn 16 in Australia, they are moved into adult wards, where their chance of survival can be significantly reduced by up to 50 percent…

ZÁTIŠÍ GROUP
ZÁTIŠÍ GROUP
Challenge: Positive publicity is a key factor in customer loyalty for luxury restaurants, so our main goal in PR communication for Zátiší Group was to increase attendance—which had dropped because of the economic crisis—in all four of its luxury restaurants…

BUSKING FOR LIFE
Busking for Life
Challenge: When young cancer patients turn 16 in Australia, they are moved into adult wards, where their chance of survival can be significantly reduced by up to 50 percent…

FORD WARRIORS IN PINK
Ford Warriors in Pink
Challenge: We needed to break through the “pink” clutter devoted to breast cancer with the Ford Warriors in Pink story…

FRAGILE CHILDHOOD
Fragile Childhood
Challenge: Adults under the influence of alcohol don’t always think of how scary they might look in the eyes of a child, how alone the child feels…

SEARS HEROES AT HOME
Sears Heroes at Home
Challenge: Havas PR North America used the power of storytelling when Sears Holdings Corp. challenged us to develop a breakthrough PR initiative for its Heroes at Home program, which helps rebuild veterans’ homes and provides holiday gift cards to active service people…

YOUR TIME WILL COME
Your Time Will Come
Challenge: The number of elderly people in the Czech Republic is rising fast…

THE AIRFOOD PROJECT
The Airfood Project
Challenge: We aimed to fight the withdrawal of European food aid by organizing a stunt event in restaurants…