NESTLÉ USA

Challenge: Seeking to capture modern Latinas while recognizing this audience’s propensity to living culture their own way, Nestlé USA aligned its NESTLÉ Abuelita and NESCAFÉ Café de Olla brands with one of the most celebrated and dynamic holidays: Día de los Muertos (Day of the Dead)…

KASHI GOLEAN

Challenge: Kashi, the premier natural food company acquired by Kellogg’s, tasked Havas Formula with promoting its GOLEAN cereals, highlighting the fact that they offer as much protein as an egg….

HEINEKEN USA

Challenge: Looking to drive overall sales of the Heineken brand during key holiday weekends in January and February—New Year’s, Super Bowl, Valentine’s Day and Presidents’ Day—Havas Formula’s experiential team executed a targeted sampling program at key retailer Costco…

COTY AND KATY PERRY

Challenge: Support media outreach and coordination of international press outlets for the event launching Katy Perry’s Killer Queen fragrance…

ARLA LACTOFREE
ARLA LACTOFREE
Challenge: Lactofree wanted to move away from being a problem/solution brand and appeal to a wider audience by breaking out of the “beige” world of food intolerances…

BRITISH AIRWAYS FLIGHT BA2012
BRITISH AIRWAYS FLIGHT BA2012
Challenge: Since 2010, Cake has been working with British Airways to bring to life its Olympics sponsorship through the Great Britons Programme, which supports up-and-coming British talent in food, film and art…

CARLING. COLD BEER. MUSIC.
CARLING. COLD BEER. MUSIC.
Challenge: In the 1990’s, Carling shifted its focus to the second most popular activity for 18- to 24-year-old men: live music…

CARLSBERG MALAYSIA
CARLSBERG MALAYSIA
Challenge: We were tasked with engaging a younger audience in the second edition of “Where’s the Party?” organized by Carlsberg Malaysia and showcasing its unique elements, plus piquing audience interest leading up to an epic party of the year…

DULUX LET’S COLOUR
DULUX LET’S COLOUR
Challenge: Poles had been complaining that public spaces—mainly Polish railway stations—were dull. ..

IKEA: HAPPY TO BED
IKEA: HAPPY TO BED
Challenge: IKEA wanted us to drive consideration for its bedroom products, encouraging consumers to see the store as a place that can not only help them find the essential pieces of furniture to create their ideal personalized haven but can also guide them every step of the way along the design and furnishing process…

ZÁTIŠÍ GROUP
ZÁTIŠÍ GROUP
Challenge: Positive publicity is a key factor in customer loyalty for luxury restaurants, so our main goal in PR communication for Zátiší Group was to increase attendance—which had dropped because of the economic crisis—in all four of its luxury restaurants…