THE BENEFITS OF WASTE SEPARATION: FAIRPAY

Challenge: Abfallwirtschaft Südholstein (AWSH), a German waste management company, was introducing a new tariff concept…

THE ECONOMIST GROUP

Challenge: For the first time in the 171-year history of The Economist, the publication would be changing its timing and format…

SODEXO

Challenge: Headquartered in France, Sodexo wasn’t particularly well known in the U.S., where it had been inaccurately perceived as just a food service/catering company. The company’s positioning as a leader in quality-of-life services needed to be explained to American journalists in a way they could relate to and find newsworthy…

SAFEDOM TECHNOLOGY HOLDING GROUP
SAFEDOM TECHNOLOGY HOLDING GROUP
Challenge: Safedom aimed to enhance its profile in the overseas market and attract potential partners and acquisition targets in Europe…

STRENGTHENING MAERSK LINE’S IMAGE
STRENGTHENING MAERSK LINE’S IMAGE
Challenge: Maersk Line is one of the leading container shipping companies in the world, belonging to A.P. Moller-Maersk Group…