THE AIRFOOD PROJECT
The Airfood Project
Challenge: We aimed to fight the withdrawal of European food aid by organizing a stunt event in restaurants…

DOS EQUIS
Dos Esquis
Challenge: Heineken USA asked Havas PR North America to take its Dos Equis brand out of the “Mexican” beer space and into the mainstream…

#GIVINGTUESDAY
#GivingTuesday
Challenge: In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday…

WORD OF THE YEAR: METROSEXUAL
Word of the Year: Metrosexual
Challenge: To take a word from nowhere to the mainstream…

MOST POWERFUL ARM EVER INVENTED
Most Powerful Arm Ever Invented
Challenge: Australia’s charity sector is aggressive—public awareness equals government support…

ONE YOUNG WORLD (YEAR ONE)
One Young World (Year One)
Challenge: With our campaign to support One Young World, we wanted to create a brand that would use social media to activate young people…

POLAROID
Polaroid
Challenge: To revitalize the Polaroid brand—whose image had faded after years of setbacks in an increasingly digital age—and keep it relevant to the “now” in just four months…

UNITED NATIONS FOUNDATION CLIMATE
United Nations Foundation Climate
Challenge: Climate change is among the world’s biggest challenges, limiting our prosperity by affecting our food supply, the places where we live, the air we breathe and the water we drink…

VANISH NAPISAN AND THE WHITE HOUSE
Vanish NapiSan and the White House
Challenge: Cleaning product brand Vanish NapiSan wanted its new product range, Oxi Action Crystal White, to be famous for keeping white clothes white…