Our Latest Honors: PRWeek Global Awards

MARCH 4, 2016 — As one agency of record for the United Nations Foundation, the Havas PR Global Collective has helped bring attention to major urgent issues facing the planet. We are honored to be named to the shortlist of the PRWeek Global Awards in three categories for this work. For action/2015 (finalist: Issues and Crisis Campaign of the Year), we emphasized the power of ordinary people to influence the outcomes of global debates on poverty, inequality and climate change. Earth To Paris (finalist: Non-Profit Campaign of the Year) allowed the people to have a voice and a seat at the table with policymakers attending the UN Climate Change Conference, COP21; we were in Paris to raise visibility of the initiative. And we conveyed how Aaron Sherinian (finalist: Global Profession—In-House), the incredible leader of the United Nations Foundation’s communications and marketing teams, channels his passion, ability to motivate others and knack for storytelling into the United Nations Foundation’s global calls to action. Winners will be announced in late April.

Influence Sharing

NOVEMBER 23, 2015 — In the second half of this year, the Havas PR Global Collective has been serving as the official partner of the Influence 100, The Holmes Report’s annual compilation of the world’s most influential in-house communicators. As partner, we’ve been able to communicate our own influence through posts on the rankings’ homepage. To date, we’ve shared our views on topics such as how people find their news in today’s citizen journalism world, the difference between PR specialists in the movies and in our own offices, how different generations of PR pros approach news, PR going local, the “ temp to perm” trend, the myths and magic of networking—and even an infographic about a day in the life of a Havas PR staffer. Watch for more thoughts from Havas PR through the end of the year.

Convening the Collective

OCTOBER 20, 2015 — This week, almost two dozen leaders of the Havas PR Global Collective from around the world will converge in San Francisco to celebrate our virtual village. The team is scattered around the globe but united with a shared work ethic and tools, including our Red Thread strategic planning process and talent recruitment, our most important asset. The leadership will hear what’s happening both inside Havas PR (results of a global team survey, 10 best cases, globalizing healthcare) and out (including a PR industry update from The Holmes Report, how to be a global agency partner from the United Nations Foundation, how The Economist maintains brand consistency in different markets). And more.

Two for the World

JUNE 15, 2015 — For the second year in a row, the Havas PR Global Collective has won a Golden World Award from the International PR Association for our work with the United Nations Foundation effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the planet. Last year we won in the agency Environmental category; for 2015 (a year in which a record number of entries were submitted), it was for the agency International PR Campaign category.

Celebrating Partnership

APRIL 9, 2015 — Better together: That’s our mantra for how we work with clients. It couldn’t be more true than in our partnership with the United Nations Foundation, with whom we first collaborated in 2013—fittingly, the year our agency named “co-” the Sound of the Year. Havas PR works with the foundation on numerous accounts, including #GivingTuesday, action/2015 and its effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the world. We have always thought of ourselves as high bar-setters in cause, even winning many global, national and local awards for these accounts (and others), but we don’t hold a candle to our amazing partner at the United Nations Foundation, Chief Communications and Marketing Officer Aaron Sherinian. Always on, “passionate” doesn’t even begin to describe this Energizer Bunny in the world of cause. Aaron recently rocked Austin with his talk at the 4A’s Transformation conference (another client of Havas PR’s), “The 2015 Opportunity: What Social Movements Are Trying to Tell Us About History’s Biggest Marketing Moment.” We’re proud to be partners with Aaron and his team at the United Nations Foundation.

Self-: The Übertrend of 2015

DECEMBER 9, 2014 — It’s that time of year again, as Havas Worldwide launches its annual trends report, headed up by the Havas PR North America team. For 2015, we’re forecasting 12 months filled with everything focused on ourselves, from self-tracking to self-improvement and more. This thought from our report is just one example: “In a world in which self-employment has become a vital alternative to employment by others, self-promotion is becoming an important tool for self-preservation.” Why so important now? As we explain: “We can’t take much more turbulence, and maybe that’s we’re all trying to save our individual selves.” The report’s nine other trends focus on the global middle class, the desire to be memorable, bugs, safe eating, frenemies, women, wild things, small business and the new local. Go to prosumer-report.com to download a copy of “10 Trends for 2015” and educate yourself about what we’ll all be discussing and living in the near future.

#GivingTuesday: One of the 50 Best PR Programs in the World

OCTOBER 30, 2014 — Last night, Havas PR client #GivingTuesday was honored with a Global SABRE Award in the Not for Profit category. The first step was winning a Gold SABRE in that category for the North America competition; then the 5,000-plus entries submitted from around the world were judged to determine the best—one each in 50 categories. We are one of five agencies that worked on last year’s #GivingTuesday campaign, and Havas PR is again part of the communications corps for the 2014 movement. Founded by 92nd Street Y, with the support of the United Nations Foundation, #GivingTuesday is a global day of giving (this year it’s on Dec. 2) that follows the consumer-centric Black Friday and Cyber Monday. We are also helping many of our other clients get involved in the effort. Mark your calendars, and get ready to give.

The State of Conscientiousness Worldwide

SEPTEMBER 29, 2014 — On Oct. 1, the Havas PR Global Collective launches a report called “BeCause It Matters,” which is the result of a massive online survey of 31,000 consumers in 22 countries. With our study, we aimed to answer this question: How can conscientious capitalists (brands and corporations that do what’s right simply because it is the right thing to do) connect more effectively with conscientious consumers and with people who are likely to become more conscientious? Among the answers: They need to be more conscientious in all their actions and create ways to enable their consumers and stakeholders to feel more conscientious, too. Click here to read all the findings in the global report or any of 14 country reports (Australia, Brazil, China, France, Germany, India, Italy, Mexico, Poland, South Korea, Spain, UAE, U.K. and U.S.).

Covering the Globe with Kudos

JULY 7, 2014 — Let’s start in Australia, where Red Agency, part of the Havas PR Global Collective, recently was named PRWeek Asia’s PR Consultancy of the Year and won Campaign of the Year and six other honors. At the CommsCon Awards, Managing Director James Wright was named PR Leader of the Year and Red won Large PR Agency of the Year and the Grand Prix for its “The Most Powerful Arm Ever Invented” campaign (which also won for best social media/digital and best pro bono)—plus five other shortlists. In addition, that campaign won the first Black Pencil in innovation, given at the 2014 D&AD Awards. Red Agency is a major part of the global climate consortium we created for the United Nations Foundation that has been winning awards worldwide this year, including these: IPRA Golden World (winner, Environmental, Agency), PRWeek Global (finalist, Issues and Crisis), CommsCon (shortlist, Issues Management; shortlist, Government Relations), PRWeek Asia (winner, Public Affairs), CIPR Excellence (finalist, Global), Bulldog Reporter CSR (silver, Best Green/Environmental), PRSA Big Apple (winner, Public Affairs/Government, Associations and Nonprofit Organizations) and SABRE (finalist, Global). The consortium has led to our brand-new climate practice. Read more about it here.

Proving the Relevance of Networked Versus a Network

MAY 19, 2014 — In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.

A Dozen Reasons Why Our Way of Thinking Works

APRIL 18, 2014 — In the span of one week, Havas PR North America and the Havas PR Global Collective got word of a dozen new industry honors: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. Our expertise in media relations, cause, innovation and social media is clear when seeing our honored campaigns for Ford Warriors in Pink (CSR), GODIVA (New Media/Social Media and Consumer Marketing) and the United Nations Foundation (Public Affairs, Issues and Crisis, and Global Campaign for the climate consortium developed by our Global Collective; and Non-Profit for the foundation’s #GivingTuesday), plus nods in innovation for the SocialProvidence social marketing consultancy we created, global citizenship for the Collective and global agency management for North America CEO Marian Salzman.

The Best Stories of the Week

APRIL 9, 2014 — It’s the culmination of another awards season, and we are on overdrive pulling our Red Threads through some of the best work we’ve done in the past year. But this week the best story being told is by leading scientists around the world, who are relating the latest climate science update to audiences everywhere. With the help of a global consortium of Havas PR agencies and affiliates that we created, they are delivering the facts in a language everyone can understand through media worldwide. The first phase of the report, released in September 2013, garnered 412 million media impressions and 85 percent sustained, on-message positive coverage (and 10 percent neutral), versus 61 percent positive coverage the previous six months. The release of the second phase of the report in the past week has received unprecedented coverage, reaching more than 1 billion people to date and measured at 90 percent positive so far.

A Brave New World for Havas PR’s Global Collective

AUGUST 12, 2013 — Command and control is very old school—last century, if you will. Even “networked” sounds mandated and decreed, in this age of collaboration, the year of “co-.” So we were thrilled to learn that Bulldog Reporter has awarded the Havas PR global collective gold for Global Agency of the Year and bronze for Global Agency of the Year, Multinational Practice, in its annual Stars of PR competition. This follows the collective’s second-place showing at the Cannes Lions International Festival of Creativity in June in terms of overall PR group wins in the PR category—and only nine months since convening a new management group for the collective. We’re also proud to congratulate our CEO, Marian Salzman, for winning Bulldog’s Stars of PR award for PR Blogger of the Year.

A Salute to Down Under

JULY 1, 2013 — Last week, Red Agency Australia (a sister agency in the global Havas PR collective) was named APAC PR Consultancy of the Year 2013 at the PRWeek Awards Asia and won two other categories: Best Use of Social Media (for the Reckitt Benckiser campaign “Mortein Kill/Save Louie the Fly”) and Corporate Publications (for its “End Hunger in Australia” work for Foodbank Australia). Plus, Managing Director James Wright made the shortlist for PR Agency Head of the Year, the Reckitt campaign received a Certificate of Excellence for Product Brand Development and the Foodbank work was given an Honourable Mention for Nonprofit Campaign of the Year. All this comes on the heels of a silver and a bronze in Cannes for the “Most Powerful Arm Ever Invented” campaign for the Duchenne Foundation. Wright said they’re “absolutely cock-a-hoop” to be recognized, and we feel the same about being connected to this amazing group.

Our Network Ranks in the Top 3 in PR at Cannes

JUNE 28, 2013 — The Havas network set the 2013 Cannes Lions International Festival of Creativity on fire, ranking in the top three of all global groups with its wins in the PR category. Our prizewinning campaigns came from agencies around the globe—Havas PR North America, Havas Worldwide Amsterdam, Havas Worldwide Milan, Havas Worldwide Paris, Havas Worldwide Sydney and Red Agency Australia (click here to watch the victorious case study videos)—and showed the perfect combo we strive for: They are social at the core and fuse breaking news with breaking tech, and many do good. And all, of course, were created for clients with the right brands to break through.

Our Best-in-Class Global Collective

FEBRUARY 2, 2013 — Havas PR North America is part of the global Havas PR collective, a borderless group of agencies worldwide that are connected for one commitment: Getting to the future first. Faster. We’re ranked ninth in size and third in social media effectiveness among all PR agencies globally, we’re CSR leaders, we include a Financial Agency of the Year and a No. 2 Healthcare Agency of the Year, and we were among the most shortlisted PR groups at Cannes—and that’s just the beginning (many of our agencies are also the most awarded of their size in their region). Big recent client wins around the globe (Carrefour and the European Commission among them) are building momentum. Our focus on collaboration gives us consistency while we emphasize our great local strengths. For much more about our collective, go to havaspr.com.

Our Newest Brand Client: Ourselves

SEPTEMBER 24, 2012 — This morning, our agency, our global network and many of our corporate comrades around the world start the day with a clean slate: a new name. It’s part of a worldwide rebranding operation to highlight our unified culture. So now we are Havas PR North America. We’ve got the same excellent people and are doing the same award-winning work, but we have a renewed focus on the future. What else would you expect from the North American agency of the world’s leading public relations and corporate communications collective? Connected + Future First = Havas PR.