Safedom Technology Holding Group

[Agency: Porda Havas]

Challenge: Safedom aimed to enhance its profile in the overseas market and attract potential partners and acquisition targets in Europe. The company wanted to achieve this through focused media coverage of its leading-edge technology, as well as by highlighting its willingness to work with European partners.

Actions: Porda Havas provided strategic counseling and overall coordination of media outreach activities, executing the overall media program and acting as a media center to handle inquiries. We drafted and fine-tuned the company’s communications materials and translated copies. Our agency identified and confirmed one-on-one interview opportunities with key financial media, then interpreted during the interviews and followed up with the news portals. In addition, we prepared a meeting briefing for Safedom management for a visit to Europe, including an introduction to journalists and instructions on sensitive matters.

Results: We maximized media exposure for Safedom management’s European visit and helped the company deliver key messages to its target audience effectively. Our agency monitored more than 50 news articles from the international media, which underscored the success of the program. Stories ran in Financial Times, The Economist, Bloomberg, CNN and Reuters, plus mainstream Chinese media including Can Kao Xiao Xi, Xinhua International, China Daily Online, Caixun.com, People.com.cn, Sina.com and iFeng.com. All media coverage was very positive.