[Agency: Havas PR Global Collective]
Challenge: Michael Bloomberg’s mission during his February 2015 visit to India was fourfold: Urge India to continue investing in renewable and sustainable technologies, underscore India’s role in ensuring that the UN reaches an ambitious climate action agreement, highlight road safety and emphasize the close economic ties between America and India. He had only two days to do this.
Actions: Bloomberg traveled to the RE-Invest Forum in New Delhi, where he was to deliver the keynote address, in a compressed natural gas auto rickshaw—an event captured by countless shutterbugs. The remainder of his trip was a flurry of meetings, which Havas PR scheduled, managed and kept Bloomberg briefed on. While in India, Bloomberg and Prime Minister Narendra Modi jointly announced plans to advance the Smart Cities initiative, and a meeting in Mumbai with Maharashtra Chief Minister Devendra Fadnavis led to a partnership to strengthen that city’s road safety plan. Bloomberg also led fruitful meetings with top Indian business executives, celebrities and a wide range of senior government ministers and civic and climate leaders to stress the importance of city emergency management.
Results: By the end of the RE-Invest conference, the Indian government’s already ambitious renewable energy targets—160 gigawatts of renewable power by 2022—swelled to 220 gigawatts by 2022. Bloomberg’s trip also attracted significant Indian media attention—and we directed that attention to the issues that matter most to him. His visit was covered by NDTV’s “Walk the Talk” and All India Radio; by top-tier press outlets such as Times of India, Economic Times and Business Standard; and by key vernacular media in a breadth of local languages.