#GivingTuesday: One of the 50 Best PR Programs in the World
OCTOBER 30, 2014 — Last night, Havas PR client #GivingTuesday was honored with a Global SABRE Award in the Not for Profit category. The first step was winning a Gold SABRE in that category for the North America competition; then the 5,000-plus entries submitted from around the world were judged to determine the best—one each in 50 categories. We are one of five agencies that worked on last year’s #GivingTuesday campaign, and Havas PR is again part of the communications corps for the 2014 movement. Founded by 92nd Street Y, with the support of the United Nations Foundation, #GivingTuesday is a global day of giving (this year it’s on Dec. 2) that follows the consumer-centric Black Friday and Cyber Monday. We are also helping many of our other clients get involved in the effort. Mark your calendars, and get ready to give.