NIVEA – STRESS WEDDING

[Agency: Havas PR Spain]

casestdy-spain-nivea

Challenge: To promote the launch of the new Nivea Stress Protect range throughout Facebook.

Actions: The first wedding was organized on Facebook, where the followers of Nivea decided how the couple married. The action was developed throughout challenges that include choosing the wedding dress, the venue or the menu.

Results: Over 34 million impacts.