Cake New York

Office: New York City

Cake gets people talking. Our approach to marketing sparks conversations worth having; we build communications that move consumers, connect brands with the zeitgeist and generate word-of-mouth conversation—and then some. Cake’s campaigns leverage social and digital channels to reach and engage brand audiences through content, experiences, real-time conversation and creative ideation. Powered by Havas, Cake’s pragmatic approach to digital and social delivers to clients return on conversation, using creative ideas to leverage earned attention to drive consumer sentiment, product consideration and brand passion.

Our agency has been active in digital communications since 1999, developing multichannel strategies, developing earned-media campaigns, and leading outreach and community management efforts. In 2008, the global Cake Group became part of the Havas network. Since Cake opened its doors in New York in 2009, the agency has grown into a team of 30 passionate people, with an illustrious client list that combines major blue-chip businesses with creative companies. Common to all Cake’s clients is a desire to do things differently and challenge norms—and a recognition that consumers behave and respond to the modern media landscape in new ways.

Cake provides nontraditional content and social media strategy, creative and management. Cake’s specialism is coupled with events that fuel social experiences, conversations and connections. Through influencer engagement, smart use of paid media through partners like Havas’ Socialyse social planning and buying function, and measured management of owned social media channels, Cake engages consumers and builds brand loyalty.

Group Director
Jenna Fidellow
Cake New York
1-646-587-5000
jenna.fidellow@cakegroupusa.com

Jenna oversees all client service and operations. She continues leading Cake’s major client engagements including Keurig Green Mountain Coffee Inc. and Pinnacle Foods. She strives to deliver business results through innovative marketing practices while exceeding ROI expectations. Jenna started her career as part of global communications company Grey Global Group.

Head of Social Innovation and Creative
Stacy Fuller
Cake New York
646-587-5053
stacy.fuller@cakegroupusa.com

A pop culture addict, Stacy deepens social connections with brands and creates engaging experiences for advocates. Focusing on creativity and ideation, Stacy works across Cake’s clients to spark ideas linking social, content and conversation. She joined Cake in March 2011.

Cake New York
195 Broadway, 12th Floor
New York, NY 10007
www.cakegroup.com/us
646-587-5106