Offices: New York City, Los Angeles, San Diego
Havas Formula is a top-ranked national public relations agency headquartered in New York City, with additional offices in Los Angeles and San Diego. A subsidiary of Havas—one of the world’s largest global communications groups—the 24-year-old firm uses an integrated approach and signature storytelling process to drive strategic marketing solutions that yield bottom-line results for today’s passion brands. Current clients include Bugaboo, Dunkin’ Donuts, Heineken USA, Justin’s, Phillips 66, Schlage, Shure and Wonderful Pistachios.
Areas of Expertise/Core Competencies: Food and beverage, CPG, spirits, consumer technology, business to business, retail/QSR, sports, and travel
Philosophy: Havas Formula subscribes to a storytelling philosophy to create passion brands. We begin by developing a master narrative that serves to set clients apart from competitors and provide a vehicle for establishing strong emotional connections with target audiences. Each story we create ladders back to the DNA of a brand while leveraging a strategic combination of PR, social media and experiential marketing to drive consumer engagement and generate media coverage.
Key Services: Havas Formula’s service offering includes public relations (general market and Hispanic), social media and experiential marketing:
Michael founded Havas Formula in 1992. He is a senior strategist with nearly 30 years’ PR experience representing major brands across consumer, lifestyle, high-tech, consumer technology, sports, entertainment and travel categories. He oversees a staff of more than 100 employees.
With more than 20 years’ experience in the operations field, Alexis works with the president and CEO to drive strategic planning for Havas Formula. Joining the agency in 1999, she currently oversees the operations, accounting, human resources and IT departments.
With more than 20 years of PR and communications strategy, Jarrod oversees platform and campaign development for clients and new business prospects alike. A seasoned strategist, he leverages insights to develop program recommendations merging traditional, social and emerging media channels.
Donovan has 29 years of combined experience in PR and journalism, the past 19 at Havas Formula. He manages the agency’s new business pipeline and plays a key role in proposal development. Other duties include employee education and internal/external communications.