A Salute to Down Under
JULY 1, 2013 — Last week, Red Agency Australia (a sister agency in the global Havas PR collective) was named APAC PR Consultancy of the Year 2013 at the PRWeek Awards Asia and won two other categories: Best Use of Social Media (for the Reckitt Benckiser campaign “Mortein Kill/Save Louie the Fly”) and Corporate Publications (for its “End Hunger in Australia” work for Foodbank Australia). Plus, Managing Director James Wright made the shortlist for PR Agency Head of the Year, the Reckitt campaign received a Certificate of Excellence for Product Brand Development and the Foodbank work was given an Honourable Mention for Nonprofit Campaign of the Year. All this comes on the heels of a silver and a bronze in Cannes for the “Most Powerful Arm Ever Invented” campaign for the Duchenne Foundation. Wright said they’re “absolutely cock-a-hoop” to be recognized, and we feel the same about being connected to this amazing group.