CARREFOUR – AUTOSERIES ‘THE WALKING DEAD’ NEW SEASON LAUNCH
[Agency: Havas PR Spain]
Challenge: To launch the new season of “The Walking Dead” in an original and terrific way with Carrefour.
Actions: We rescued the drive-in cinema for the launch of the new season. The venue was transformed as one of the zombie’s settings of the series. We created a contest in order to find 200 survivors who dare to watch the first episode. In a few hours, all the tickets were sold out. Influencers, journalists and the general public created buzz and content related to the event.
Results: In just three days, the launch received a PR value of 800,000-plus. In social media, over 126M impressions were made. We converted the product into the main channel to get the message to our users. We’ve won more than 20 awards in the main global awards festivals, and a video about the campaign can be seen here.