What Is ‘Collective’?: quite simply, a new format for collaboration. Our flat structure pushes people to excel not from the top down, but from side to side and from within. The Havas PR Global Collective—networked, rather than “a network”—has tapped into our agile mindset to benefit our clients and our people at a time when we all need it the most. As communication channels shift, our people adjust and lead.
Who We Are: a connected collection of strong local agencies (including five members of AMO, the world’s top network of strategic and financial communications consultancies) who join together, often tag-teaming as one time zone shuts down and another is just punching in, with respect and camaraderie to push ourselves and our clients toward a successful future.
Lesley Sillaman Manager, Havas PR Global Collective
| Senior Vice President, Global, Havas PR North America
Lesley joined Havas PR in 2006, and since then has been immersed as strategist, content and speech writer, media relations specialist and trainer. She manages the Havas PR Global Collective, coordinating its cross-border work with Havas teams around the world, including on the Kellogg’s snacks and cereals business in EMEA. For Transitions Optical, Lesley launched the Transitions Adaptive Sunwear brand, and has introduced various new products with global brand names like Oakley, Nike, Callaway, Bell and Shoei. She has also been the executive speechwriter for the company’s annual flagship partner education event, Transitions Academy. For Sodexo, Lesley led the planning, messaging strategy and media outreach for the company’s first “Quality of Life” Conference, an international symposium in New York. And for 10 years, she has led all media, content development and partnership initiatives for International Play Equipment Manufacturers Association.
In less than three years, members of the large blended Havas PR Global Collective family have not only blown away major award competitions worldwide for their individual work—including a dozen Cannes PR Lions, Agency of the Year awards, and even a D&AD Black Pencil (usually bestowed only on creative agencies)—but also triumphed as a Collective. To wit: 26 awards for our truly global work with the United Nations Foundation to convey the science of climate change across the planet. And Bulldog Reporter Stars of PR named us Global Agency of the Year, Multinational Practice, in 2015. Plus, the Collective was a Global Citizenship finalist in the inaugural PRWeek Global awards. #GoodWork
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