First Quantum Minerals

[Agency: Maitland]

Challenge: In communications around ENRC’s mine acquisition, we needed to raise the profile of First Quantum Minerals, a Canadian mining firm with a minimal U.K. presence.

Actions: Maitland highlighted the expropriation of FQM’s assets in the Democratic Republic of Congo and exposed the role of ENRC. We developed intense media and political briefings to raise the issue on the public and city agenda, and we ran a coordinated campaign of media pressure and cross-border political positioning.

Results: An early day motion was tabled in Parliament raising concerns around ENRC’s conduct. There was sustained and high-impact coverage across key U.K. and international publications. And several of ENRC’s largest institutional shareholders protested with a stock sell-down. By January 2012, a $1.25 billion settlement was reached to resolve all disputes; the market had previously written down the investment to $0.