Havas Formula

Offices: New York City, Los Angeles, San Diego

Havas Formula is a top-ranked national public relations agency headquartered in New York City, with additional offices in Los Angeles and San Diego. A subsidiary of Havas—one of the world’s largest global communications groups—the 24-year-old firm uses an integrated approach and signature storytelling process to drive strategic marketing solutions that yield bottom-line results for today’s passion brands. Current clients include Bugaboo, Dunkin’ Donuts, Heineken USA, Justin’s, Phillips 66, Schlage, Shure and Wonderful Pistachios.

Areas of Expertise/Core Competencies: Food and beverage, CPG, spirits, consumer technology, business to business, retail/QSR, sports, and travel

Philosophy: Havas Formula subscribes to a storytelling philosophy to create passion brands. We begin by developing a master narrative that serves to set clients apart from competitors and provide a vehicle for establishing strong emotional connections with target audiences. Each story we create ladders back to the DNA of a brand while leveraging a strategic combination of PR, social media and experiential marketing to drive consumer engagement and generate media coverage.


  1. Brand insights: Conduct research to gather insights for developing strategic programs
  2. Brand strategy: Define brand positioning, key messages; crisis preparedness
  3. Brand exposure: Outreach to traditional target media outlets to secure positive editorial
  4. Brand influencers: Use third-party experts to drive local and national media coverage
  5. Brand conversations: Drive online engagement through blogger campaigns, digital and social media programs
  6. Brand activation: Execute experiential marketing programs to engage consumers
  7. Brand partnerships: Establish co-branding partnerships to reach new and different audiences

Key Services: Havas Formula’s service offering includes public relations (general market and Hispanic), social media and experiential marketing:

  • Public relations: strategic program development/counsel, brand positioning/message development/media training, general market and Hispanic media relations, expert positioning/thought leadership, blogger/influencer programs, media tours/desk-sides/immersion events, program and product launch events, co-branding/promotions
  • Social media: community management and social listening, content development, influencer relations, social campaign/contest launches, social reporting/KPI setting
  • Experiential marketing: guerilla street teams/brand ambassadors, sampling programs, demos and events, on- and off-premise promotions, mobile marketing tours, in-house recruiting, real-time reporting

President and CEO
Michael Olguin
Havas Formula, New York City

Michael founded Havas Formula in 1992. He is a senior strategist with nearly 30 years’ PR experience representing major brands across consumer, lifestyle, high-tech, consumer technology, sports, entertainment and travel categories. He oversees a staff of more than 100 employees.

Senior Vice President, Operations
Alexis McCance
Havas Formula, San Diego

With more than 20 years’ experience in the operations field, Alexis works with the president and CEO to drive strategic planning for Havas Formula. Joining the agency in 1999, she currently oversees the operations, accounting, human resources and IT departments.

Senior Vice President, Creative Director
Jarrod Walpert
Havas Formula, New York City

With more than 20 years of PR and communications strategy, Jarrod oversees platform and campaign development for clients and new business prospects alike. A seasoned strategist, he leverages insights to develop program recommendations merging traditional, social and emerging media channels.

Vice President, Strategic Services
Donovan Roche
Havas Formula, San Diego

Donovan has 29 years of combined experience in PR and journalism, the past 19 at Havas Formula. He manages the agency’s new business pipeline and plays a key role in proposal development. Other duties include employee education and internal/external communications.

Havas Formula, New York City
200 Hudson, 7th Floor
New York, New York, 10012

Havas Formula, Los Angeles
810 Parkview Dr. North
El Segundo, CA 90245

Havas Formula, San Diego
1215 Cushman Ave.
San Diego, CA 92110