Llorente & Cuenca (North America)

Office: Mexico City

We are the leading Spanish/Portuguese-speaking communications, reputation management and public affairs consultancy firm with presence in Spain, Portugal and Latin America through a network of 12 owned offices. LLORENTE & CUENCA’s 14 partners and more than 300 professionals provide strategic consultancy services to companies in all industries, with operations aimed at the Spanish/Portuguese-speaking world and at all the companies from North America and Europe willing to invest or be an active player in these markets. Also, the main Latin American business groups, known as multilatinas, form part of our client portfolio.

The firm’s success has been founded by a relentless and uncompromising effort to provide tangible results and reputation to its clients and is organized by knowledge practices ranging from online to financial and including litigation, workplace reputation, sports and reputation, public affairs, reputation management, crisis management, infrastructure, energy and natural resources. The firm also houses a second-to-none innovation unit that fosters the constant development of state-of-the-art and new solutions for our clients’ needs to be met and exceeded.

Our progress on the international front over the past years led the firm to become one of the 50 most important communication companies in the world in 2010 and 2011 (and No. 51 in 2013), as reflected in global rankings published by The Holmes Report. We have received more awards than any other firm in Spain and Latin America for the quality and effectiveness of the communications strategies that we have developed and put in place for our clients. The agency is a member of the Leading Brands of Spain Forum and has signed the United Nations Global Compact.

Founding Partner and Chairman
José Antonio Llorente

Expert in corporate and financial communication, José Antonio has acted as consultant on numerous corporate operations, including M&A, disinvestment, joint ventures and IPOs. For 10 years, he worked at multinational firm Burson Marsteller, where he was chief executive.

Partner and CEO, Latin America
Alejandro Romero

Since 1997, Alejandro has been heading up the process of expansion in Latin America, where he has been in charge of our eight offices. He has also guided the communication processes of three of the 10 most important M&A deals in Latin America.

Group Director, Reputation and Innovation
Jorge Cachinero

From 1999 until he joined the firm in early 2011, Jorge was director of corporate and legal affairs, compliance and communication for the Iberian Peninsula in Japan Tobacco International. Jorge is also a professor at the IE Business School of Madrid.

LLORENTE & CUENCA Madrid (Headquarters)
Lagasca, 88 – Planta 3
28001 Madrid, Spain

Bosque de Radiatas, 22 – PH7
05120 Bosques de las Lomas
Cuajimalpa, México