TrainTracks (TT) is a Tokyo-based boutique PR shop creating engaging PR campaigns for international clients entering and growing in the Japanese market. With a focus on bilingual services, TT creates, manages and executes dynamic and incisive communication and media activities that build brand awareness and product buzz, providing cost-effective amplification of key messages.
TT combines the insight of locals in the Japanese market with an international business mindset. Building on a platform of in-depth B2B and B2C experience, we apply our expertise in a range of communications fields, include traditional and social media, events and unique Japanese media channels. With capabilities that span the entire spectrum of marketing communications competencies, TrainTracks precisely configures and calibrates communications programs to help startups and established businesses alike synergize their PR, marketing and cross-media communications.
Our promise to clients is simple: Be Your Best Partner; Be Results-Oriented; Be Creative. It is a promise that has engaged clients in a range of fields, from fast-moving tech startups to travel to fashion. We have a special flair for engaging Japan’s media leaders, analysts and influencers, enabling us to open the door wide for new market entrants. Our experience overseas and working with large international corporations gives us a worldwide perspective on each of our projects. It is an invaluable tool for handling the cultural and communication challenges of the global market.
Yukiko Harada is an expert in both offline and online marketing communications, having assisted numerous companies and brands in successfully raising their brand equity and achieving success in the Japanese market. She established TT in 2003.
Shibuya-ku, Tokyo, Japan 151-0063