Work

Handing over the keys: Volvo Cars

The Challenge

To organize a press trip in Milan for key regional automotive and lifestyle media to test drive the newly released XC40, highlighting the vehicle’s new technological features and minimalistic design

Handing over the keys: Volvo Cars

The Solution

Havas PR organized a press trip in Milan for 12 key lifestyle and automotive media from around the Middle East to join Volvo Cars for an exclusive test drive of the XC40. After the event, we strengthened existing media relations and created new ones through activities undertaken during the trip.

The Results

26 print clippings as well as online coverage from top-tier business and automotive publications
• Showcased the Volvo XC40’s technological advancements and luxurious design through in-depth reviews by media attendees