Sports Communications

Havas Sports & Entertainment is Havas PR’s global brand engagement network. Our 550 dynamic and creative individuals work in 20 countries to connect fans and brands through their passions.

Concentrated in Paris, London and São Paulo, our global team supports our network’s offices worldwide to provide best-in-class thought leadership, tools and resources, letting our local brands successfully grow their businesses. We draw our experience from a wide range of fields—advertising, marketing, music, sports, cinema, journalism, publishing, broadcast and production—and have the expertise to deliver solutions and vision for clients based on today’s pop culture. Because we’re fans ourselves, we know how we’d like to be engaged; we simply apply that when working with brands and rights holders.

Our team cultivates ongoing and meaningful relationships between brands and fans by helping brands share who they are in relevant, meaningful and inspiring ways—largely through creativity, media and technology. Whether sponsorship, celebrity endorsements, content creation, partnerships, social media or live brand experiences, bespoke or off the shelf, we recommend pioneering engagement solutions to ensure ongoing conversations with brands’ current and future fans.

We show brands how to turn consumers into fans and ultimately into true, loyal brand advocates: customers. The reason we are successful is because we listen, empathize, measure and analyze the communities that fans belong to, to ensure that what they want and what brands want to offer is aligned.

Among our priorities is to make certain that every activity is measurable against an agreed return on investment or return on objective(s). We provide real-time analysis and insights to measure and optimize performance and opportunities.

Havas Sports & Entertainment incorporates the audiovisual production company Havas Productions, the event production company Havas Event and brand entertainment pioneers Cake.

OTHER PRACTICE GROUPS: Climate | Consumer PR | Corporate Identity and Design | Corporate PR | Crisis Management | Event | Financial Communications | Health and Wellness PR | Internal Communications | Public Affairs | Sports Communications