Show Hello! for Orange
[Agency: Havas Worldwide Paris]
Challenge: To create a large-scale event in order to present leading mobile operator Orange’s latest innovations, highlighting technical developments and boosting employee corporate pride. We aimed to conceive an event with innovation at the core, offering a smart mix of spectacle and education, demonstration and interactivity, and to make it a starting point for Orange’s new brand positioning both for external and internal publics, as the leader of innovation.
Actions: We organized the event in two steps, using our agency’s wide variety of PR and creative expertise. Step one was a live stage show with eight major announcements made live for opinion leaders and broadcast on Dailymotion and Orange’s internal channel. Step two was an interactive exhibition with live demonstrations (there were 20 demos to test in the Orange village created for the event) for opinion leaders and broadcast on Dailymotion, on the special hello.orange.com website for the general public, and on Orange’s new internal innovation website.
Results: About 700 people from our target audiences (corporate, mainstream, specialized, national and international press; Web journalists and influential bloggers; commercial and industrial partners; institutional representatives; and Orange staff) participated in the event.