The State of Conscientiousness Worldwide

SEPTEMBER 29, 2014 — On Oct. 1, the Havas PR Global Collective launches a report called “BeCause It Matters,” which is the result of a massive online survey of 31,000 consumers in 22 countries. With our study, we aimed to answer this question: How can conscientious capitalists (brands and corporations that do what’s right simply because it is the right thing to do) connect more effectively with conscientious consumers and with people who are likely to become more conscientious? Among the answers: They need to be more conscientious in all their actions and create ways to enable their consumers and stakeholders to feel more conscientious, too. Click here to read all the findings in the global report or any of 14 country reports (Australia, Brazil, China, France, Germany, India, Italy, Mexico, Poland, South Korea, Spain, UAE, U.K. and U.S.).