It may be the height of summer on the calendar, but here at Havas PR we’re already getting into the holiday spirit—specifically, the spirit of generosity represented by #GivingTuesday. It’s become the kickoff to the holiday giving season; every year has seen greater success, and we want #GT 2016 to be the biggest yet.
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Originally posted on Campaign US.
The communications landscape has gotten far more complicated than simple business-to-consumer and business-to-business campaigns. Today, everyone is a stakeholder, and companies and marketers need to talk to all of them. There was some discussion of business-to-human communications at the recent Cannes Lions Festival, but really what it comes down to is B2E—business-to-everyone.