We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.
Anger and tinkering are two responses to current U.S. tribulations. What else is in store for next year? Read Havas PR’s latest annual trends report to find out. #2016trends @HavasPRUS
It goes without saying that public relations in 2016 is far more complicated than it ever used to be. It now involves orchestration, big ideas, communication skills and true strategic thinking—all topics outlined in my new (soon-to-be-published) book Agile PR: Expert Messaging in a Hyper-Connected, Always-On World. Moving at the speed of light is the new normal. But the new sweeping scope and restless pace don’t mean that all the old tools are useless. Far from it. They just need to be adapted to new audiences, new media, a new universe.