With Everyone Back to School, Our Thoughts Turn to Education

Kids are back in school and our interns have left the building, and that gets us thinking about education. Havas PR has a burgeoning education portfolio—including Penn Foster and Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, among others—and our thought leadership encompasses a variety of education subjects. Havas PR recently helped raise awareness of the Baker Institute by securing interviews from Silicon Valley to the Lehigh Valley with professors and students who are bringing the university’s unique programs to life and reaching a vast array of audiences. We’re also working to raise awareness of Penn Foster’s high school—considered one of the largest in America at 45,000 students—and its commitment to reducing the high school dropout rate and closing the middle skills gap. Through our thought leadership program, we’ve positioned Penn Foster CEO Frank Britt as an expert on America’s dropout crisis, the gap between the unemployed and 4 million unfilled jobs, and why businesses should get involved in high school curricula. Please vote for Penn Foster’s two proposed panels for SXSWedu 2015: Online but Not Alone: Linking Students from Afar and Mobile Classrooms: At-Risk Youth Learn On-the-Go.
    Did Obama or Your Boss Overstay Summer Vacation?

    Did Obama or Your Boss Overstay Summer Vacation?

    [Originally posted on Forbes.com.] Every August, millions of Americans take vacations. And every year, the most powerful of them, their president, takes a lot of heat just for taking his—and also for where he goes. Powerful business executives, too, take hits for their choice and length of retreat. The American model of employment has vacations [...]

    The New Power of Millennial Hispanics

    The New Power of Millennial Hispanics

    [Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation [...]

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    [Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more [...]

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    [Originally posted on Forbes.com.] When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or [...]

    Why People Rule the World in 2014

    Why People Rule the World in 2014

    [Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, [...]

    The Future of the American Mood: Hispanic Millennials in Border States

    The Future of the American Mood: Hispanic Millennials in Border States

    [Originally posted on the Huffington Post.] The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon Valley, Dallas and [...]

    • Corporate Branding Digest, Sept. 2, 2014

      The 10 Defining Traits of an Amazing Leader (The Muse, 04.08.14) “So, what makes a good leader?” It’s one of those questions that’s asked at every career seminar, business conference, and team building session. And if you’re like many, you might have an idea of what great leadership looks like, [...]

    MI CASA EN LOS ESTADOS UNIDOS

    Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.

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