Originally posted on PRWeek.com.
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies. Continue Reading →
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →
Originally posted on CommPro.
At first glance, Donald Trump’s big win on Nov. 8 is the kind of incredible, unexpected, underdog victory that most marketers only dream about. Continue Reading →
Originally posted on PRWeek.
I’d like to hope that of all the bubbles Donald Trump burst on election night, the biggest would be the filter bubbles that so many of us have digitally sealed ourselves into over the past several years. These controlled cocoons of consensus have reassured and reinforced our rightness and downplayed and demonized our detractors. Continue Reading →
We are honored to be winners of eight awards in very diverse categories of the Bulldog Reporter Media Relations program. Decorated journalists, including a Pulitzer Prize winner this year, judge Bulldog’s biggest competition. We received two golds, for United Nations Foundation’s Earth To Paris campaign (Best Green Campaign) and our pro bono work for Tucson Values Teachers (Best Education/Public Service Campaign). Our silvers honor Earth To Paris (Best Not-for-Profit/Association/Government Campaign), La French Tech at CES (Best Travel, Hospitality & Destinations Campaign and Best Special Event/Stunt) and Fox Restaurant Concepts (Best Food & Beverages Campaign). The pair of bronzes honor our work for the Indigenous Peoples Law and Policy Program (Best Not-for-Profit/Association/Government Campaign) and #GivingTuesday (Best Campaign Under $100,000). And on the shortlist: Tucson Values Teachers for Best Issue/Cause Advocacy Campaign.
[Originally posted on Forbes.com.]
It’s hard to imagine an American equivalent of “Coronation Street” or “EastEnders,” those far-from-bubbly soaps that have been constant features of British TV for 55 years and 30 years, respectively. To American eyes, those scripted shows look amazingly and depressingly realistic. It’s all gritty slice-of-ordinary-life stuff in humdrum, ordinary places where no normal person would aspire to live. Americans like their soaps to be more aspirational—or at least have plenty of intriguing characters (likability isn’t a prerequisite, but it does help) and sparkling one-liners. Two words: “Downton Abbey.”