Three Steps to Engaging Your People in Your Company Brand
A Gallup study revealed that “companies with high employee engagement levels have 3.9 times the earnings per share when compared to those in the same industry with lower engagement levels.”
Five Considerations for Managing Brands in M&As
(Insead Knowledge, 08.06.15)
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
What the Media Industry Can Teach Marketers About Marketing
Often, marketers create strategies using intel from surveys that focus on peers’ beliefs and practices. But do those stats paint the whole picture?
Karma Marketing: Can the Idea of ‘Branding Like a Buddhist’ Change Corporate Mindsets?
(The Guardian, 04.06.15)
Could the key to sustainable business be changing corporate mindsets from a culture of “more” – more revenue, more profit, more market share—to one of “enough”?
“In marketing you must choose between boredom, shouting and seduction.” —Roy H. Williams