Media

Can Capitalism Afford a Conscience?

Can Capitalism Afford a Conscience?

[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]


Three for Three: Honored to be on PR News’ CSR A-List Again

For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment to cause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part [...]


Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]


The Super Bowl Ads That Should Have Run

The Super Bowl Ads That Should Have Run

[Originally posted on Forbes.com.] I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to tune in to en [...]


The Latest from Pittsburgh: Agency of the Year

When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes [...]


Here’s Looking at You/Me/We in 2014

Here’s Looking at You/Me/We in 2014

[Originally posted on Forbes.com.] What strikes you most about movies and TV shows from just a few years back? For me: the phones. Until about five years ago, most people had flip phones (mine was a T-Mobile special, very age-inappropriate, but it worked) and used them only occasionally, just for just talking and texting. Now [...]


Tinkering: The Übertrend of 2014

Happy New Year from Havas PR North America, which is forecasting 12 months filled with tinkering and hacking. As people struggle to deal with a whole stack of problems—from economic woes to environmental crises—somewhere out there, some smart people will be tinkering quietly with each one or boldly challenging the status quo. That from our [...]


Havas PR Is Giving Our All for #GivingTuesday

It’s the second year for #GivingTuesday, a movement designed by our client the United Nations Foundation and the 92nd Street Y to create a national day of giving that kicks off the giving season after Thanksgiving, Black Friday and Cyber Monday. It’s also our agency’s second year to be involved. The movement is exploding—last year [...]


Saluting Heroes

One way we remembered wounded warriors this Veterans Day is the way we’ve done for the past five years: by working pro bono media relations for the Bob Woodruff Foundation’s Stand Up for Heroes event. The annual star-studded fundraiser honors wounded service members and their families and gives them a night out—for hope, healing and [...]


The Sweet Taste of Success

The Taste of France was a bit of a misnomer, as 100,000 guests got more like a three-course meal’s worth of French culture at the New York City event for which our agency garnered almost 250 million media impressions. Called “clearly the largest event dedicated to France anywhere in the world” by its French chairman, [...]


How Can a Brand Grow Up? (See: Miley Cyrus)

How Can a Brand Grow Up? (See: Miley Cyrus)

[Originally posted on Forbes.com.] The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good girl, get [...]


How Words Paint the Trends: New Words of 2013

How Words Paint the Trends: New Words of 2013

[Originally posted on Forbes.com.] Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the collective intelligence [...]


The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

[Originally posted on Forbes.com.] The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the brashly outspoken, love-to-hate, famous-for-being-famous [...]


Mr. Bezos Goes to Washington

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.] What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. The rule of thumb [...]


Trends Driving Real-Time Creativity: The End of Privacy and the New Era of Leaks

Trends Driving Real-Time Creativity: The End of Privacy and the New Era of Leaks

This is the final column in a five-part series about how the news is being redefined by today’s real-time creative culture. In this series of posts, I’ve looked at the ways radical transparency, constant broadcasting, the new imperative of self-expression, crowdsourcing, and the idea of news as an ongoing process have shaped the trend of [...]


Trends Driving Real-Time Creativity: Video Redefining the Rules

Trends Driving Real-Time Creativity: Video Redefining the Rules

This is the fourth in a five-part series about how the news is being redefined by today’s real-time creative culture. I’ve been exploring the ways in which news and infotainment have been undergoing a massive reboot, with all their contours, definitions and formats changing. There’s no clearer example than video. It takes a lot less [...]



Trends Driving Real-Time Creativity: Radical Transparency, Constant Broadcasting and Blurring Genres

Trends Driving Real-Time Creativity: Radical Transparency, Constant Broadcasting and Blurring Genres

This is the second in a five-part series about how the news is being redefined by today’s real-time creative culture. As I wrote in my last post, we’re in the midst of a radical reboot of what news actually is. What constitutes news? Purely objective fact or something messier and more ambiguous? Is it a [...]


How Creativity Is Being Reshaped by Real Time

How Creativity Is Being Reshaped by Real Time

This is the first in a five-part series about how the news is being redefined by today’s real-time creative culture. Not all that long ago, fiction and nonfiction were two separate takes on how we tell stories. News was news, facts were facts, and creativity barely entered the picture. In the past couple of decades, [...]


@havaspr + B2B = More Awards

On Thursday night, we carefully carried home our trophy for our latest PRSA Silver Anvil Award of Excellence. Given in the Events and Observances (Seven or Fewer Days, Business to Business) category, it was for our work with Transitions Optical’s Managed Vision Care Track at the annual industry-leading Transitions Academy. @havaspr was also recognized for [...]


We’re Proud to Help Make Schools Safe and Sound

As part of our efforts to assist the Parker family, who lost their 6-year-old daughter, Emilie, in the Sandy Hook Elementary shootings last December, we are developing ideas with them to turn the tragedy into Emilie’s legacy. Among our work, which includes strategic positioning for the launch of the Emilie Parker Art Connection, we have [...]


@havaspr: Grounded in Media

We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]


Our Not-So-Common Cause Work

Havas PR North America is passionate about cause work—and we think that’s an understatement. In January, we were named to PR News’ CSR A-List for the second year in a row, for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every [...]


Turning a Tragedy into an Inspirational Legacy

Last week, our pro bono clients and friends Robbie and Alissa Parker sat down with Norah O’Donnell of CBS News to talk about their 100-day journey since the tragedy in Newtown, Conn., where their daughter Emilie was killed. When we discovered on the day after the terrible event last December that a former Havas PR [...]