Originally posted on PRNews.
In any field, 40 years would mark a lifetime’s worth of change—or double that, since just about two generations can fit into that span. Personally, 40 years is a lifetime; I had yet to drive a car 40 years ago, and I had just sampled my first tequila (unsuccessfully, I might add). But for PR, a practice that’s had an amped-up growth cycle since its very inception, four decades means not just change but basically a complete renovation. That suits me just fine because I enjoy riding the waves of change that this industry surfs on a daily basis. Continue Reading →