Originally posted on CityAM.com.
Urgent memo to executives everywhere: please stop saying things like “failure is not an option.” Continue Reading →
Originally posted on CommPro.
At first glance, Donald Trump’s big win on Nov. 8 is the kind of incredible, unexpected, underdog victory that most marketers only dream about. Continue Reading →
Originally posted on PRWeek.
I’d like to hope that of all the bubbles Donald Trump burst on election night, the biggest would be the filter bubbles that so many of us have digitally sealed ourselves into over the past several years. These controlled cocoons of consensus have reassured and reinforced our rightness and downplayed and demonized our detractors. Continue Reading →
We are honored to be winners of eight awards in very diverse categories of the Bulldog Reporter Media Relations program. Decorated journalists, including a Pulitzer Prize winner this year, judge Bulldog’s biggest competition. We received two golds, for United Nations Foundation’s Earth To Paris campaign (Best Green Campaign) and our pro bono work for Tucson Values Teachers (Best Education/Public Service Campaign). Our silvers honor Earth To Paris (Best Not-for-Profit/Association/Government Campaign), La French Tech at CES (Best Travel, Hospitality & Destinations Campaign and Best Special Event/Stunt) and Fox Restaurant Concepts (Best Food & Beverages Campaign). The pair of bronzes honor our work for the Indigenous Peoples Law and Policy Program (Best Not-for-Profit/Association/Government Campaign) and #GivingTuesday (Best Campaign Under $100,000). And on the shortlist: Tucson Values Teachers for Best Issue/Cause Advocacy Campaign.
[Originally posted on Forbes.com.]
It’s hard to imagine an American equivalent of “Coronation Street” or “EastEnders,” those far-from-bubbly soaps that have been constant features of British TV for 55 years and 30 years, respectively. To American eyes, those scripted shows look amazingly and depressingly realistic. It’s all gritty slice-of-ordinary-life stuff in humdrum, ordinary places where no normal person would aspire to live. Americans like their soaps to be more aspirational—or at least have plenty of intriguing characters (likability isn’t a prerequisite, but it does help) and sparkling one-liners. Two words: “Downton Abbey.”
Two of our food and beverage clients have us getting around, especially lately for launches. In New Orleans in late June, our team hosted two parties—a daytime press preview and a friends-and-family/VIP evening party—the day before Revelator Coffee’s new space opened, plus other activities to get word-of-mouth brewing. Additional locations opening this summer will send us throughout the South. And we’re soon headed to LA, where Fox Restaurant Concepts (Havas PR is its agency of record) is opening both a True Food Kitchen and a North Italia in El Segundo. More events and press activities are in store there over the coming week. We are not only drinking it in and eating it up; we’re also helping our clients bring home the bacon.
Three Steps to Engaging Your People in Your Company Brand
A Gallup study revealed that “companies with high employee engagement levels have 3.9 times the earnings per share when compared to those in the same industry with lower engagement levels.”
Five Considerations for Managing Brands in M&As
(Insead Knowledge, 08.06.15)
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
What the Media Industry Can Teach Marketers About Marketing
Often, marketers create strategies using intel from surveys that focus on peers’ beliefs and practices. But do those stats paint the whole picture?
Karma Marketing: Can the Idea of ‘Branding Like a Buddhist’ Change Corporate Mindsets?
(The Guardian, 04.06.15)
Could the key to sustainable business be changing corporate mindsets from a culture of “more” – more revenue, more profit, more market share—to one of “enough”?
“In marketing you must choose between boredom, shouting and seduction.” —Roy H. Williams