Youth

The Future of the American Mood: Hispanic Millennials in Border States

The Future of the American Mood: Hispanic Millennials in Border States

[Originally posted on the Huffington Post.] The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon Valley, Dallas and [...]


What Will Holidays in the Next America Look Like?

What Will Holidays in the Next America Look Like?

[Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]


Getting Warmer: San Antonio, San Diego, LA, Phoenix

Getting Warmer: San Antonio, San Diego, LA, Phoenix

[Originally posted on Forbes.com.] Everyone knows that the Southwest is warm this time of year, but today the region is hot. Its time has finally come. Millions of Hispanic-American families (whose ethnic/racial group makes up 17 percent of the U.S. population) are putting down roots there, and Latin millennials are putting the sex appeal, sassy [...]


Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very [...]


Eyes Wide Open on the Next America

Eyes Wide Open on the Next America

[Originally posted on PRWeek.com.] If you want to understand the real action shaping what’s next in our dynamic nation, forget New York City. Sure, it’s still the economic and cultural powerhouse it has been for centuries, but it’s essentially a separate nation dancing to its own tune and watching its moves obsessively in the media [...]


Welcome, @havasprus #interns

Every summer, the excitement builds before the day our new interns arrive—and today is that day. We’re so pleased to welcome students and new graduates from Arizona (Priscilla Ramos), Fordham (Deanna Gialanella), Georgia (Mary Sloane Stribling), James Madison (Amanda Haney), Northeastern (Alinne Robles), Providence (Kealy Robertson) and Syracuse (Emily Irgang). They’ll be working on our [...]


Graduates: Live Your Life, Not What Your Parents Want for You

Graduates: Live Your Life, Not What Your Parents Want for You

[Originally published by the Stamford Advocate.] Working on the Apple account in 1997, I had become one of the youngest globalists in the advertising business. My agency then, TBWA Worldwide, was hired to reclaim the company’s passion and dream, and my job was to watch, listen and, of course, “think different.” It was a great [...]


How Brands Can Translate Support for the Troops This Memorial Day

How Brands Can Translate Support for the Troops This Memorial Day

[Originally posted on Forbes.com.] After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without thinking about the [...]


The End of Stuff Envy

The End of Stuff Envy

[Originally posted on Forbes.com.] “Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those credos seem as dated now as leg warmers and John Hughes films. They seem like relics not just from the ‘80s but also from an ancient civilization. It’s hard to believe that people said them [...]


Crash the Gates: The New Route to Success for Graduates and Everyone Else

Crash the Gates: The New Route to Success for Graduates and Everyone Else

[Originally posted on PRWeek.com.] The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time and energy following [...]


Can Capitalism Afford a Conscience?

Can Capitalism Afford a Conscience?

[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]


Why Facebook Is Here to Stay

Why Facebook Is Here to Stay

[Originally posted on the Huffington Post.] Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 [...]


Relaunching The Sisterhood

Spring break hasn’t even arrived, but with our eyes ever on the future, Havas PR is thinking about the back-to-school season this fall. To get ready, we will soon relaunch The Sisterhood, our award-winning agency-within-an-agency that’s by, for and about teen girls. Based on our study and paper called “The Teenage Girl as Consumer and [...]


Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]


The Latest from Pittsburgh: Agency of the Year

When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes [...]


Corporate Branding Digest, Jan. 17, 2014

Motivating People to Perform at Their Peak (Harvard Business Review, 14.01.14) Almost all decisions, big and small, are choices between exploring new possibilities and exploiting old ones. When you explore, you select an option that’s unknown—or reexamine one that wasn’t optimal in the past to get new information about it. When you exploit, you choose [...]


Corporate Branding Digest, Jan. 13, 2014

Jay-Z’s ‘Lack of Authenticity’ Should Give Clue to Millennial Marketers (MediaPost, 08.01.14) Never underestimate the power of transparency, especially when trying to appeal to Millennials. According to recent research by celebrity branding expert Jeetendr Sehdev, hip-hop superstar Shawn “Jay-Z” Carter has an authenticity problem. The study found that of the 80 celebrities presented to a [...]


Entrepreneur Envy

Entrepreneur Envy

[Originally posted on Forbes.com.] My entrepreneurial past appeared on New Year’s Eve like a ghost visiting Ebenezer Scrooge. There it was, as plain as the tuna tacos I was eating at a local hot spot, although perhaps tinted by rose-colored glasses (like the blood orange margarita I wished I had ordered, too). The agency I [...]


Tinkering: The Übertrend of 2014

Happy New Year from Havas PR North America, which is forecasting 12 months filled with tinkering and hacking. As people struggle to deal with a whole stack of problems—from economic woes to environmental crises—somewhere out there, some smart people will be tinkering quietly with each one or boldly challenging the status quo. That from our [...]


What Will Branding Look Like In 2014?

What Will Branding Look Like In 2014?

[Originally posted on Forbes.com.] Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, those that marketers tell [...]


We’ll All Be Having a Hacking New Year

We’ll All Be Having a Hacking New Year

[Originally posted on the Huffington Post.] Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, I didn’t see coming what I refer to as the Year of the Everyday Trendspotter (aka 2013). It’s so easy to do up-to-the-minute searches and publish in real time online that everybody from daddy bloggers [...]


We Know What They Did Last Summer

We get insanely excited about our interns, and the past two years have proved why more than ever. Two interns from summer 2013 are now with us in increasingly important roles: Katie Hughes, an assistant account executive who continues with the consumer and lifestyle team, where she pitches, networks and takes care of business for [...]


If It Doesn’t Work, Shout Louder

If It Doesn’t Work, Shout Louder

Nearly one year ago, a teenage girl was shot by gunmen for defying a Taliban campaign to close schools in Pakistan’s Swat Valley. Her name is Malala Yousafzai. The gunshot wound did not stop her from traveling around the world and advocating for girls’ education, though. Her story inspired millions, and in the past year [...]


A Person Is a Person Because of Other People*

A Person Is a Person Because of Other People*

I recently learned about the passing of one of my favorite college professors, Peter Juviler. Peter’s human rights lectures had an immense impact on the Barnard community and me personally. He believed in his students and encouraged us to think critically and with compassion. His enthusiasm for social justice and his passion for human decency [...]