Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very successful with our multicultural work (we created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 and were a finalist in 2013, among many other multicultural awards), Havas PR has built Conexiones around the fundamental truths of the real Latin in America and offers a team that knows the community inside and out. In conjunction with the launch, Havas PR is debuting its in-depth study of millennials in the four states bordering Mexico, for an intimate look at this microcosm of the U.S. Hispanic community in key areas ranging from food and family to work, favored cities, retail and more.