Youth

Can Capitalism Afford a Conscience?

Can Capitalism Afford a Conscience?

[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]


Why Facebook Is Here to Stay

Why Facebook Is Here to Stay

[Originally posted on the Huffington Post.] Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 [...]


Relaunching The Sisterhood

Spring break hasn’t even arrived, but with our eyes ever on the future, Havas PR is thinking about the back-to-school season this fall. To get ready, we will soon relaunch The Sisterhood, our award-winning agency-within-an-agency that’s by, for and about teen girls. Based on our study and paper called “The Teenage Girl as Consumer and [...]


Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]


The Latest from Pittsburgh: Agency of the Year

When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes [...]


Corporate Branding Digest, Jan. 17, 2014

Motivating People to Perform at Their Peak (Harvard Business Review, 14.01.14) Almost all decisions, big and small, are choices between exploring new possibilities and exploiting old ones. When you explore, you select an option that’s unknown—or reexamine one that wasn’t optimal in the past to get new information about it. When you exploit, you choose [...]


Corporate Branding Digest, Jan. 13, 2014

Jay-Z’s ‘Lack of Authenticity’ Should Give Clue to Millennial Marketers (MediaPost, 08.01.14) Never underestimate the power of transparency, especially when trying to appeal to Millennials. According to recent research by celebrity branding expert Jeetendr Sehdev, hip-hop superstar Shawn “Jay-Z” Carter has an authenticity problem. The study found that of the 80 celebrities presented to a [...]


Entrepreneur Envy

Entrepreneur Envy

[Originally posted on Forbes.com.] My entrepreneurial past appeared on New Year’s Eve like a ghost visiting Ebenezer Scrooge. There it was, as plain as the tuna tacos I was eating at a local hot spot, although perhaps tinted by rose-colored glasses (like the blood orange margarita I wished I had ordered, too). The agency I [...]


Tinkering: The Übertrend of 2014

Happy New Year from Havas PR North America, which is forecasting 12 months filled with tinkering and hacking. As people struggle to deal with a whole stack of problems—from economic woes to environmental crises—somewhere out there, some smart people will be tinkering quietly with each one or boldly challenging the status quo. That from our [...]


What Will Branding Look Like In 2014?

What Will Branding Look Like In 2014?

[Originally posted on Forbes.com.] Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, those that marketers tell [...]


We’ll All Be Having a Hacking New Year

We’ll All Be Having a Hacking New Year

[Originally posted on the Huffington Post.] Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, I didn’t see coming what I refer to as the Year of the Everyday Trendspotter (aka 2013). It’s so easy to do up-to-the-minute searches and publish in real time online that everybody from daddy bloggers [...]


We Know What They Did Last Summer

We get insanely excited about our interns, and the past two years have proved why more than ever. Two interns from summer 2013 are now with us in increasingly important roles: Katie Hughes, an assistant account executive who continues with the consumer and lifestyle team, where she pitches, networks and takes care of business for [...]


If It Doesn’t Work, Shout Louder

If It Doesn’t Work, Shout Louder

Nearly one year ago, a teenage girl was shot by gunmen for defying a Taliban campaign to close schools in Pakistan’s Swat Valley. Her name is Malala Yousafzai. The gunshot wound did not stop her from traveling around the world and advocating for girls’ education, though. Her story inspired millions, and in the past year [...]


A Person Is a Person Because of Other People*

A Person Is a Person Because of Other People*

I recently learned about the passing of one of my favorite college professors, Peter Juviler. Peter’s human rights lectures had an immense impact on the Barnard community and me personally. He believed in his students and encouraged us to think critically and with compassion. His enthusiasm for social justice and his passion for human decency [...]


How Can a Brand Grow Up? (See: Miley Cyrus)

How Can a Brand Grow Up? (See: Miley Cyrus)

[Originally posted on Forbes.com.] The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good girl, get [...]


Trends Driving Real-Time Creativity: Video Redefining the Rules

Trends Driving Real-Time Creativity: Video Redefining the Rules

This is the fourth in a five-part series about how the news is being redefined by today’s real-time creative culture. I’ve been exploring the ways in which news and infotainment have been undergoing a massive reboot, with all their contours, definitions and formats changing. There’s no clearer example than video. It takes a lot less [...]


Introducing @havaspr’s Social Startup

At our new SocialProvidence venture, we don’t incubate ideas, we conceive them. Working as part of Venture for America, a program for future entrepreneurs modeled after Teach for America, SocialProvidence is what’s next in social. It’s not about just acquiring Facebook fans or gathering Twitter followers. Social is the manifestation of all things possible in [...]


A Salute to Down Under

Last week, Red Agency Australia (a sister agency in the global Havas PR collective) was named APAC PR Consultancy of the Year 2013 at the PRWeek Awards Asia and won two other categories: Best Use of Social Media (for the Reckitt Benckiser campaign “Mortein Kill/Save Louie the Fly”) and Corporate Publications (for its “End Hunger [...]


Austin Envy

Austin Envy

[Originally posted on Forbes.com.] I’ve written a lot about how places make us and we make places—cities like San Antonio, Providence and Pittsburgh reinventing themselves and becoming newly trendy. But then there are those places that have been trendy for decades. Or rather, are just so plain cool that they transcend trendy. I’m thinking about [...]


We Welcome This Summer’s Interns

Every summer, we get really excited when our interns arrive. This week marks the beginning of our eight-week program, and we’re happy to welcome interns from Brown University, Drew University, Howard University, Tufts University and the University of Arizona to the Havas PR team. This year it’s even more special, because we just moved in [...]


We’re Proud to Help Make Schools Safe and Sound

As part of our efforts to assist the Parker family, who lost their 6-year-old daughter, Emilie, in the Sandy Hook Elementary shootings last December, we are developing ideas with them to turn the tragedy into Emilie’s legacy. Among our work, which includes strategic positioning for the launch of the Emilie Parker Art Connection, we have [...]


Our Latest Holmes Report and SABRE Honors

The Holmes Report has awarded Havas PR North America honorable mention for Midsize Agency of the Year, based on our annual Agency Report Card. This week, we await word about other Holmes honors for our finalists in its annual Gold SABRE awards program, which recognizes superior achievement in branding and reputation in North America: our [...]


@havaspr: Grounded in Media

We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]


The Connectivity Conundrum

The Connectivity Conundrum

Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]