Holistic Havas

If our agency was a MindBodyGreen headline, we’d be “How Your Client Choices Reflect Who You Are.” Health and wellness has always been an area where Havas PR excels—and now we’ve just added this fast-growing online community of mindful millennials to our client list, which includes the Bob Woodruff Foundation, Epic Hearing Healthcare, Malecare, the National Brain Tumor Society, the National Lipid Association and many other organizations focused on helping people achieve a state of wellness. MindBodyGreen is among a handful of wellness brands that have survived and prospered in the once-crowded field of online wellness publications, and we’re happy to be traveling with it and its highly engaged community on the next leg of its journey as the arbiter of holistic health.

Why Are There So Many Women in PR?

Sam Howzit

[Originally posted on PRSAY, the PRSA blog.]

That’s a question a lot of media watchers have been asking lately. Now that the rules of communications and interaction are being rewritten by a generation of digital natives who live their lives online 24/7, it’s time to reevaluate what this job—which I have loved ever since I made the shift from advertising to PR about six years ago—really means.

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Covering the Globe with Kudos

Let’s start in Australia, where Red Agency, part of the Havas PR Global Collective, recently was named PRWeek Asia’s PR Consultancy of the Year and won Campaign of the Year and six other honors. At the CommsCon Awards, Managing Director James Wright was named PR Leader of the Year and Red won Large PR Agency of the Year and the Grand Prix for its “The Most Powerful Arm Ever Invented” campaign (which also won for best social media/digital and best pro bono)—plus five other shortlists. In addition, that campaign won the first Black Pencil in innovation, given at the 2014 D&AD Awards. Red Agency is a major part of the global climate consortium we created for the United Nations Foundation that has been winning awards worldwide this year, including these: IPRA Golden World (winner, Environmental, Agency), PRWeek Global (finalist, Issues and Crisis), CommsCon (shortlist, Issues Management; shortlist, Government Relations), PRWeek Asia (winner, Public Affairs), CIPR Excellence (finalist, Global), Bulldog Reporter CSR (silver, Best Green/Environmental), PRSA Big Apple (winner, Public Affairs/Government, Associations and Nonprofit Organizations) and SABRE (finalist, Global). The consortium has led to our brand-new climate practice. Read more about it here.

Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very successful with our multicultural work (we created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 and were a finalist in 2013, among many other multicultural awards), Havas PR has built Conexiones around the fundamental truths of the real Latin in America and offers a team that knows the community inside and out. In conjunction with the launch, Havas PR is debuting its in-depth study of millennials in the four states bordering Mexico, for an intimate look at this microcosm of the U.S. Hispanic community in key areas ranging from food and family to work, favored cities, retail and more.

Brazil’s Winning Opportunity

And we’re not talking soccer. Havas PR recently joined forces with FilmBrazil and Brasil Design to showcase the country as a production hub for design and advertising projects. We developed targeted materials, then our team worked across the globe to reach out to journalists and invite them to a huge event at Pierre Cardin’s Palais Bulles (Bubble House) during the Cannes Lions International Festival of Creativity. We arranged for key journalists to interview leaders of FilmBrazil and Brasil Design on the days before, of and after the party—and invited them to the bash, which featured traditional Brazilian food and drink, plus live performances by Viva la Fête and DJ João Brazil. Our efforts resulted in 350 people from 13 countries attending (also including creative directors, marketing directors, executive producers, heads of production, CEOs and CMOs) and will lead to stories about Brazil’s creative industry reaching mass audiences worldwide.

Can We Brand with the Singing Nun?

[Originally posted on Forbes.com.]

The Internet’s newest buzzy phenom is Suor (Sister) Cristina, a 25-year-old Italian woman known as the Singing Nun. She won the Italian version of “The Voice” by a landslide, capturing 62 percent of the votes, which The Guardian pointed out is better than Italian Prime Minister Matteo Renzi did when elected. But more than that, she captured our imagination around the world—her first performance on the show quickly went viral on YouTube, racking up some 53.4 million views so far and counting.
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Welcome, @havasprus #interns

Every summer, the excitement builds before the day our new interns arrive—and today is that day. We’re so pleased to welcome students and new graduates from Arizona (Priscilla Ramos), Fordham (Deanna Gialanella), Georgia (Mary Sloane Stribling), James Madison (Amanda Haney), Northeastern (Alinne Robles), Providence (Kealy Robertson) and Syracuse (Emily Irgang). They’ll be working on our global, consumer, corporate, media relations, Sisterhood and Hispanic teams. And maybe some will carry on our great tradition of former interns making their marks here; current AAEs, AEs and even our director of strategy were once Havas PR interns themselves.

Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.