Why Nothing Matters More in PR than Creativity

niuton-may_pr-picture

Originally posted on D&AD.

Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →

Agility: Changing How PR Scrums for Breakthroughs

We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.

Why B2E Is the New B2B

Humanize

Originally posted on Campaign US.

The communications landscape has gotten far more complicated than simple business-to-consumer and business-to-business campaigns. Today, everyone is a stakeholder, and companies and marketers need to talk to all of them. There was some discussion of business-to-human communications at the recent Cannes Lions Festival, but really what it comes down to is B2E—business-to-everyone.

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Consumer/Lifestyle Branding Digest, June 1, 2016


The Next Wave: The Age of the Customer
(Branding Magazine, 24.05.16)

There’s a wave coming and marketers must know what’s driving it if they hope to ride it successfully. Using a surfing metaphor, James McQuivey, Vice President, Principal Analyst at Forrester Research, discussed the next wave, the age of the customer, and keys to brand leadership.


Living the Brand: How to Build a Strong Brand Persona
(Business2Community, 19.05.16)

Why do we gravitate toward certain brands while actively avoiding others? What is causing the rise in “lifestyle” branding? When does a brand become something more than just a brand?


5 Ways Generation Z Thinks & Buys Differently
(Entrepreneur, 18.05.16)

Admit it. The world is changing all the time. And the businesses that want to keep up with the stride of time must be versatile. And for a business to be versatile, it’s crucial to see what the customer base used to be like, and what the customer base is like.


Embracing Negative Comments Can Help Corporations Increase Consumer Trust
(Phys.org, 26.01.16)

Public trust is incredibly hard won once a corporation has been mired in negative publicity. Volkswagen and Chipotle face huge obstacles in regaining consumers after debacles, but can simply owning up to their transgressions on social media really help? A recent study conducted by researchers at the University of Minnesota and Youngstown State University found that embracing supporting and opposing perspectives to comments by a corporation can enhance its trustworthiness.


“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” —Laura Fitton