PR

Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very [...]


Brazil’s Winning Opportunity

And we’re not talking soccer. Havas PR recently joined forces with FilmBrazil and Brasil Design to showcase the country as a production hub for design and advertising projects. We developed targeted materials, then our team worked across the globe to reach out to journalists and invite them to a huge event at Pierre Cardin’s Palais [...]


Arrr Latest Client Product Launch Is a Real Treasure

Havas PR North America is hitting the high C’s—coverage, that is—with our media relations campaign for the new Pirate’s Booty Mac & Cheese. All jokes aside, in two weeks since the launch of the brand’s first product outside the snack aisle, we’ve already hit the important food/grocery trades—such as Food Navigator, Food Processing and Progressive [...]


Can We Brand with the Singing Nun?

Can We Brand with the Singing Nun?

[Originally posted on Forbes.com.] The Internet’s newest buzzy phenom is Suor (Sister) Cristina, a 25-year-old Italian woman known as the Singing Nun. She won the Italian version of “The Voice” by a landslide, capturing 62 percent of the votes, which The Guardian pointed out is better than Italian Prime Minister Matteo Renzi did when elected. [...]


The Power of Storytelling

This weekend we’re celebrating the inaugural Cannes Lions Health with the Havas Health team as it sponsors the festival’s Press Centre and presents the seminar “How the Story Is Changing: The Power of Narrative Medicine.” This event—which will discuss an area of healthcare that uses genuine contact with patients by physicians and nurses to lead [...]


Welcome, @havasprus #interns

Every summer, the excitement builds before the day our new interns arrive—and today is that day. We’re so pleased to welcome students and new graduates from Arizona (Priscilla Ramos), Fordham (Deanna Gialanella), Georgia (Mary Sloane Stribling), James Madison (Amanda Haney), Northeastern (Alinne Robles), Providence (Kealy Robertson) and Syracuse (Emily Irgang). They’ll be working on our [...]


We’ve Got Cause at Our Core

Showing breakthrough thinking and initiative in cause communications (say the judges), Havas PR has won seven awards out of our seven entries in the inaugural Bulldog Reporter CSR Awards—six gold and one silver. The honored work: Ford Warriors in Pink (Best Campaign Supporting Health), the Parker Family (Best Cause/Advocacy Campaign), the Bob Woodruff Foundation (Best [...]


Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended [...]


A Dozen Reasons Why Our Way of Thinking Works

In the span of one week, Havas PR North America and the Havas PR Global Collective got word of a dozen new industry honors: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. Our expertise in media relations, cause, innovation and social media is clear when seeing our honored campaigns for [...]


The Best Stories of the Week

It’s the culmination of another awards season, and we are on overdrive pulling our Red Threads through some of the best work we’ve done in the past year. But this week the best story being told is by leading scientists around the world, who are relating the latest climate science update to audiences everywhere. With [...]


A (Mostly) Optimistic Outlook for PR

A (Mostly) Optimistic Outlook for PR

[Originally published by O'Dwyer's.] When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. If I had a nickel for every time I’ve [...]


Three for Three: Honored to be on PR News’ CSR A-List Again

For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment to cause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part [...]


The Latest from Pittsburgh: Agency of the Year

When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes [...]


The Year’s Top Communicators

Havas PR had two of them, according to PR News. Renee Harper, executive vice president North America, was named Community Relations Professional of the Year in the organization’s PR People Awards competition, and Jody Sunna, senior vice president, head of consumer and lifestyle, was honored as PR Professional of the Year: Agency. According to PR [...]


We’re Digital—and Winners—at the Core

This week Havas PR was awarded four Bulldog Reporter Digital/Social PR Awards, backing up our company’s mission to be digital at the core and our emphasis on all things social. Our four honors: Gold, Best Online Employee Communications, TrendsU (the collaborative e-learning program based on trends and marketing that we developed for our global company); [...]


Truth and Lies of Social Media ROI

Truth and Lies of Social Media ROI

[Originally posted on the Huffington Post.] ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them. But two problems exist: Given [...]


Snapchat: What It Can Do for Your Brand

Snapchat: What It Can Do for Your Brand

[Originally posted on the Huffington Post.] What started as a way to send funny, sexy or other silly quick pictures or videos to friends has turned into the next big thing for marketing teams. Snapchat, the multimedia messaging app where content can be viewed for up to 10 seconds before it is deleted, is prime [...]


Saluting Heroes

One way we remembered wounded warriors this Veterans Day is the way we’ve done for the past five years: by working pro bono media relations for the Bob Woodruff Foundation’s Stand Up for Heroes event. The annual star-studded fundraiser honors wounded service members and their families and gives them a night out—for hope, healing and [...]



PR News Results: We Have the Best People in the Business (Again)

From intern to EVP, we’ve got the agency covered in the PR News PR People Awards. All five people we entered have just been named finalists. Congratulations to John Casey (PR Team Leader, for his work with the global crew of our United Nations Foundation business), Renee Harper (Community Relations Professional of the Year, for [...]


Why We Created a Startup with Two 22-Year-Olds

Why We Created a Startup with Two 22-Year-Olds

[Originally posted on the Huffington Post.] I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them. As the CEO of Havas PR and a veteran of other big agencies, including JWT and [...]


We Know What They Did Last Summer

We get insanely excited about our interns, and the past two years have proved why more than ever. Two interns from summer 2013 are now with us in increasingly important roles: Katie Hughes, an assistant account executive who continues with the consumer and lifestyle team, where she pitches, networks and takes care of business for [...]


The Sweet Taste of Success

The Taste of France was a bit of a misnomer, as 100,000 guests got more like a three-course meal’s worth of French culture at the New York City event for which our agency garnered almost 250 million media impressions. Called “clearly the largest event dedicated to France anywhere in the world” by its French chairman, [...]


Our Multi Multicultural Awards

The Pittsburgh office of @havaspr has won its 18th award over the past four years for work on Transitions Optical’s multicultural program. The latest is a Golden World from the International Public Relations Association (IPRA) for community relations, in the agency category. (All four entries we submitted were named finalists.) When research our agency initiated [...]