The Best Stories of the Week

It’s the culmination of another awards season, and we are on overdrive pulling our Red Threads through some of the best work we’ve done in the past year. But this week the best story being told is by leading scientists around the world, who are relating the latest climate science update to audiences everywhere. With [...]

A (Mostly) Optimistic Outlook for PR

A (Mostly) Optimistic Outlook for PR

[Originally published by O'Dwyer's.] When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. If I had a nickel for every time I’ve [...]

Three for Three: Honored to be on PR News’ CSR A-List Again

For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment to cause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part [...]

The Latest from Pittsburgh: Agency of the Year

When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes [...]

The Year’s Top Communicators

Havas PR had two of them, according to PR News. Renee Harper, executive vice president North America, was named Community Relations Professional of the Year in the organization’s PR People Awards competition, and Jody Sunna, senior vice president, head of consumer and lifestyle, was honored as PR Professional of the Year: Agency. According to PR [...]

We’re Digital—and Winners—at the Core

This week Havas PR was awarded four Bulldog Reporter Digital/Social PR Awards, backing up our company’s mission to be digital at the core and our emphasis on all things social. Our four honors: Gold, Best Online Employee Communications, TrendsU (the collaborative e-learning program based on trends and marketing that we developed for our global company); [...]

Truth and Lies of Social Media ROI

Truth and Lies of Social Media ROI

[Originally posted on the Huffington Post.] ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them. But two problems exist: Given [...]

Snapchat: What It Can Do for Your Brand

Snapchat: What It Can Do for Your Brand

[Originally posted on the Huffington Post.] What started as a way to send funny, sexy or other silly quick pictures or videos to friends has turned into the next big thing for marketing teams. Snapchat, the multimedia messaging app where content can be viewed for up to 10 seconds before it is deleted, is prime [...]

Saluting Heroes

One way we remembered wounded warriors this Veterans Day is the way we’ve done for the past five years: by working pro bono media relations for the Bob Woodruff Foundation’s Stand Up for Heroes event. The annual star-studded fundraiser honors wounded service members and their families and gives them a night out—for hope, healing and [...]

PR News Results: We Have the Best People in the Business (Again)

From intern to EVP, we’ve got the agency covered in the PR News PR People Awards. All five people we entered have just been named finalists. Congratulations to John Casey (PR Team Leader, for his work with the global crew of our United Nations Foundation business), Renee Harper (Community Relations Professional of the Year, for [...]

Why We Created a Startup with Two 22-Year-Olds

Why We Created a Startup with Two 22-Year-Olds

[Originally posted on the Huffington Post.] I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them. As the CEO of Havas PR and a veteran of other big agencies, including JWT and [...]

We Know What They Did Last Summer

We get insanely excited about our interns, and the past two years have proved why more than ever. Two interns from summer 2013 are now with us in increasingly important roles: Katie Hughes, an assistant account executive who continues with the consumer and lifestyle team, where she pitches, networks and takes care of business for [...]

The Sweet Taste of Success

The Taste of France was a bit of a misnomer, as 100,000 guests got more like a three-course meal’s worth of French culture at the New York City event for which our agency garnered almost 250 million media impressions. Called “clearly the largest event dedicated to France anywhere in the world” by its French chairman, [...]

Our Multi Multicultural Awards

The Pittsburgh office of @havaspr has won its 18th award over the past four years for work on Transitions Optical’s multicultural program. The latest is a Golden World from the International Public Relations Association (IPRA) for community relations, in the agency category. (All four entries we submitted were named finalists.) When research our agency initiated [...]

Corporate Branding Digest, Aug. 13, 2013

How to Ensure a Positive Online Reputation for Your Executive and Company Brand (Search Engine Watch, 29.07.13) As an executive, you need to monitor what people are saying about you online. It helps to build business. In the “good news” bucket, there’s relationship development. You’ll find opportunities to share other people’s content, to thank them [...]

A Brave New World for Havas PR’s Global Collective

Command and control is very old school—last century, if you will. Even “networked” sounds mandated and decreed, in this age of collaboration, the year of “co-.” So we were thrilled to learn that Bulldog Reporter has awarded the Havas PR global collective gold for Global Agency of the Year and bronze for Global Agency of [...]

Corporate Branding Digest, Aug. 9, 2013

Do Your Employees Have a Sense of Purpose? (Fast Company, 02.08.13) The other day I was chatting with a customer service rep to confirm the cancellation of a subscription service. I kept waiting for him to ask me why I was unsubscribing, but alas that conversation never took place. Instead, he told me that my [...]

Introducing @havaspr’s Social Startup

At our new SocialProvidence venture, we don’t incubate ideas, we conceive them. Working as part of Venture for America, a program for future entrepreneurs modeled after Teach for America, SocialProvidence is what’s next in social. It’s not about just acquiring Facebook fans or gathering Twitter followers. Social is the manifestation of all things possible in [...]

Havas PR North America: We’re A-Listers

PR News’ new Agency A-List Awards showcase the top PR agencies in the United States by practice area, and we have been named a finalist in three areas: Cause/CSR (earlier this year we were also honored, for the second year in a row, with one of 10 spots on PR News’ CSR A-List), Training/Education Program [...]

A Salute to Down Under

Last week, Red Agency Australia (a sister agency in the global Havas PR collective) was named APAC PR Consultancy of the Year 2013 at the PRWeek Awards Asia and won two other categories: Best Use of Social Media (for the Reckitt Benckiser campaign “Mortein Kill/Save Louie the Fly”) and Corporate Publications (for its “End Hunger [...]

Our Network Ranks in the Top 3 in PR at Cannes

The Havas network set the 2013 Cannes Lions International Festival of Creativity on fire, ranking in the top three of all global groups with its wins in the PR category. Our prizewinning campaigns came from agencies around the globe—Havas PR North America, Havas Worldwide Amsterdam, Havas Worldwide Milan, Havas Worldwide Paris, Havas Worldwide Sydney and [...]

@havaspr + B2B = More Awards

On Thursday night, we carefully carried home our trophy for our latest PRSA Silver Anvil Award of Excellence. Given in the Events and Observances (Seven or Fewer Days, Business to Business) category, it was for our work with Transitions Optical’s Managed Vision Care Track at the annual industry-leading Transitions Academy. @havaspr was also recognized for [...]

We Welcome This Summer’s Interns

Every summer, we get really excited when our interns arrive. This week marks the beginning of our eight-week program, and we’re happy to welcome interns from Brown University, Drew University, Howard University, Tufts University and the University of Arizona to the Havas PR team. This year it’s even more special, because we just moved in [...]