We Are the PR Champions

Kate Urbach and Stephanie Clarke are going places. The Council of PR Firms agrees. For its annual PR Champion honors, the council named Kate and Stephanie to its list of accomplished young professionals. Kate, senior account executive for the Havas PR Global Collective and numerous accounts including the United Nations Foundation, tops the council’s I Can’t Believe I Get to Do This section. Her first-person feature highlights her megasuccessful voyage to Cannes last year and U.S. road trip this year for our work with the Brazilian production/design industry, and around Europe for the Collective. Stephanie was named to the PR Champions category. An account supervisor, Stephanie works on numerous accounts, including Fox Restaurant Concepts, for which she is more than exceeding client expectations with her media relations campaigns. The best advice she has ever received—to challenge herself and take risks, according to her Q&A—is certainly paying off all around.

Corporate Branding Digest, April 6, 2015

How PR Is Seizing the Advantage in Content Marketing
(The Drum, 18.03.15)

Over the past decade, as the internet has decimated circulations and ad revenues, publishers have both cut back on journalists and resources and come to rely more on PR to fill space with stories. (And interestingly, there has been a steady, decade-long drift of experienced hacks over to the ‘dark side’, tempted by better wages and prospects; magazines and newspapers’ losses have been PR’s gains).

You Have to Be Fast to Be Seen as a Great Leader
(Harvard Business Review, 26.02.15)

It’s obvious that business is moving faster and faster and that to keep up, leaders at all levels need to know how to pick up the pace.

What CMOs Can Learn from Fallen Journalists
(Forbes, 19.02.15)

What a week it was for journalists. Noted New York Times media columnist and luminary David Carr passed away. Arnaud de Borchgrave, former Washington Times editor in chief and celebrated foreign correspondent, passed on February 15. CBS correspondent Bob Simon perished in a car crash. Brian Williams’ credibility continues its downward spiral as people question his spurious claims about a helicopter skirmish in Iraq and other reports. And those who consider comedian and filmmaker Jon Stewart a journalist are lamenting his resignation as The Daily Show host.

3 Tips for Building Your Brand by Giving Away Images
(Entrepreneur, 03.12.14)

Building up a solid resource of free images online is a great way to create an effective digital asset that will keep driving traffic and references to your site.

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” —Simon Mainwaring

SXSW x Brazil

We just returned from taking teams from more than a dozen Brazilian creative agencies on a road show to introduce them to top American ad agencies and corporations in New York, Chicago and Austin. (Cannes Lions is the final stop, in June.) Hired to support four clients—ABEDESIGN, FilmBrazil, Instituto Alana and Softex—we not only set up meet-and-greets, but we also created four standing-room-only events at SXSW that focused on Brazil’s world-class creativity in advertising, design, film and television production, including “Films as a Strong Tool to Inspire and Provoke Social Change” and “The Borderless Digital World: Where Will Brazil Be?” (In fact, people are still trying to RSVP to one of them, a week later.) There were lots of cheek kisses exchanged after panels packed with our clients’ top choices attended, from Apple, Facebook, Google and Twitter to Leo Burnett, Ogilvy and many in between. It all came out of our huge success with FilmBrazil and Brasil Design’s VIP luncheon at Cannes last year, which got lots of people buzzing about Brazil. Goaaaal!

Holistic Havas

If our agency was a MindBodyGreen headline, we’d be “How Your Client Choices Reflect Who You Are.” Health and wellness has always been an area where Havas PR excels—and now we’ve just added this fast-growing online community of mindful millennials to our client list, which includes the Bob Woodruff Foundation, Epic Hearing Healthcare, Malecare, the National Brain Tumor Society, the National Lipid Association and many other organizations focused on helping people achieve a state of wellness. MindBodyGreen is among a handful of wellness brands that have survived and prospered in the once-crowded field of online wellness publications, and we’re happy to be traveling with it and its highly engaged community on the next leg of its journey as the arbiter of holistic health.