Originally posted on PRWeek.com.
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies. Continue Reading →
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →
Marian Salzman characterizes Donald Trump as “our first real-time president” among other insights regarding our chief tweeter. Watch the full CNN interview to hear more of what Salzman has to say about the new POTUS, his no-holds-barred style of communication and the power of agile (also Agile, as in our new book) for communicators.