Marketers Are Putting Their Money and Confidence in Social Media
Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.
To Create Something Powerful, Enlist Your Emotional Barometer
“You’ve got to create an emotional connection. That’s really the key.” Raise your hand if you’ve heard that line before. Maybe even muttered it yourself on occasion? Keep those hands raised. As cliché as it might be, there’s no shame in it—because it’s true.
Harness the Power of Social Media to Sell Anything and Everything
(Social Media Today, 29.10.13)
Advertising strategy is now trending so marketers use the Internet to make their sales pitches. The power of using social media platforms for your advertising front is becoming increasingly common. All businesses from television shows to auto insurance providers, including the, now use social media to attract a wider audience. The reason behind the success of such advertising boils down to two major factors.
How Corporate Transparency Can Create a Brand Customers Love
One of the challenges we hear from companies who are just starting to blog is not only struggling with what topics to blog about, but also a hesitancy that by blogging they’ll be sharing too much, or giving away proprietary information.
“The respect of those you respect is worth more than the applause of the multitude.” —Arnold Glasow