Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very successful with our multicultural work (we created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 and were a finalist in 2013, among many other multicultural awards), Havas PR has built Conexiones around the fundamental truths of the real Latin in America and offers a team that knows the community inside and out. In conjunction with the launch, Havas PR is debuting its in-depth study of millennials in the four states bordering Mexico, for an intimate look at this microcosm of the U.S. Hispanic community in key areas ranging from food and family to work, favored cities, retail and more.

Brazil’s Winning Opportunity

And we’re not talking soccer. Havas PR recently joined forces with FilmBrazil and Brasil Design to showcase the country as a production hub for design and advertising projects. We developed targeted materials, then our team worked across the globe to reach out to journalists and invite them to a huge event at Pierre Cardin’s Palais Bulles (Bubble House) during the Cannes Lions International Festival of Creativity. We arranged for key journalists to interview leaders of FilmBrazil and Brasil Design on the days before, of and after the party—and invited them to the bash, which featured traditional Brazilian food and drink, plus live performances by Viva la Fête and DJ João Brazil. Our efforts resulted in 350 people from 13 countries attending (also including creative directors, marketing directors, executive producers, heads of production, CEOs and CMOs) and will lead to stories about Brazil’s creative industry reaching mass audiences worldwide.

Can We Brand with the Singing Nun?

[Originally posted on Forbes.com.]

The Internet’s newest buzzy phenom is Suor (Sister) Cristina, a 25-year-old Italian woman known as the Singing Nun. She won the Italian version of “The Voice” by a landslide, capturing 62 percent of the votes, which The Guardian pointed out is better than Italian Prime Minister Matteo Renzi did when elected. But more than that, she captured our imagination around the world—her first performance on the show quickly went viral on YouTube, racking up some 53.4 million views so far and counting.
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How Brands Can Translate Support for the Troops This Memorial Day

[Originally posted on Forbes.com.]

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without thinking about the holiday’s origins.
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