Marketing in 2015: Make the Customer Experience Count
(The Guardian, 26.01.14)
In the modern, connected world, nearly every company is working towards a digital frontier of meaningful customer experiences across all channels. As we charge into 2015, it’s imperative that marketers realise that the customer journey is an integrated, enduring experience that needs to evolve as the customer interacts with your brand – from in-store, to mobile, online, email, sales and support.
Sharp Corners: The Key to Customer Engagement
Have you ever wondered how some brands get along without ever having to issue a coupon? How did Apple build a following so strong that its users are borderline fanatical? Why is the Harley-Davidson logo tattooed on many a rider’s arm?
Embrace a New Leadership Mindset by Facing 8 Critical Realities
As we enter the New Year together, this is the perfect time to reflect upon the ways we can mature and grow as leaders. With the economy beginning to show signs of life, leaders must take stock of their attitude, approach and style and identify ways to improve their performance for the betterment of the employees and the organizations they serve. This process begins by accepting the fact that you may need to adopt a new leadership mindset—a realization awakened by your past experiences, previously missed opportunities and the business trends that demand it.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
During the holidays, everyone ramps up their advertising efforts. And as mobile continues to become a larger part of the consumer experience, brands are focusing on increasing mobile advertising to meet new shoppers on devices. While sales skyrocket during this time, numbers usually slump after the holidays are over.
“If something is important enough, even if the odds are against you, you should still do it.” —Elon Musk