#TRENDING: What Does It Take to Be a ‘Breakthrough’ Brand?
(Biz Community, 08.08.16)
In this ‘Year of Disruption,’ change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these “upstarts and challengers,” to the established market as “breakthrough brands.”
Hey, Travel Marketers, so Here’s the Story …
According to the US Travel Association, direct spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015. Yet, even with this huge market, leisure travel is still just that—leisure.
Marketing Is Responsible for Creating Body Issues Among Boys, Study Finds
(Marketing Week, 08.08.16)
Brands must make a bigger contribution to the health and wellbeing of males aged 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry’s think tank Credos.
4 Ways to Amplify Your Brand Message
(Huffington Post, 01.08.16)
A brand always has a message. When your brand message connects well with your target audience, converting them to customers becomes very easy. Top brands like Apple, Coca-Cola and Google are able to unify customers behind their brands because they got their core brand messaging to hit home with their many customers.
“Once a teen has been identified as part of the ‘target market,’ he knows he’s done for. The object of the game is to confound the marketers, and keep one’s own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.” —Douglas Rushkoff