Lessons from Gap: Tying Your Brand to Social Causes and Values
The clothing chain’s online presence promotes more than clothing and accessories. Take a look at how meaningful stances can enhance your public profile and engage the public.
Boot Camp for the Wise Manager: 5 Key Steps
Management training is a $60 billion annual business, according to a number of experts, including fellow Forbes contributor Rajeev Peshawaria.
The Experience Is the Brand
(The Economist, 24.09.14)
It’s tough out there for CMOs these days. Marketers are held accountable to drive the brand and economic results, but rarely have the full influence needed to make them happen.
How Crabby Bosses Ruin Company Culture
If happiness is contagious, then crabbiness is like the plague. People write about startup culture all the time, praising the flexibility and casualness, and often mistaking perks for culture.
“Do you know what my favorite renewable fuel is? An ecosystem for innovation.” —Thomas Friedman