To Encourage Innovation, Make It a Competition
(Harvard Business Review, 19.11.14)
The competition format has fueled major successes in business. Fortune 500 companies like AT&T and American Express often sponsor online creativity contests to inspire innovation among their customers, while Kickstarter and other crowdfund platforms have ideas compete to win funding. And organizations can also use competitions to drive innovation within their own workforces.
How to Make Transparency Part of Organizational Culture
Organizational culture can make or break business success. A viable product is only as good as the people who possess the aspiration and drive to make it better—for the company and for the customers. Without a workforce giving it their all, organizational culture can quickly morph into more of a social toxin than a social treasure.
The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms. By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers.
Why You Should Hire People Toughened by Failure, Not Those Coddled by Success
When Jeff Bezos, founder and CEO of Amazon.com, launched its grocery delivery service AmazonFresh, he chose a surprising team to lead it. He didn’t choose successful supermarket or delivery executives. He chose the people who had failed at the very business he was launching.
“Change your thoughts and you change your world.” —Norman Vincent Peale