6 Ways to Take Advantage of Negative Reviews
With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse. From there, your reputation can be dragged in the mud by any crackpot or veiled competitor.
5 Common Fears of Leadership. And How to Conquer Them
“In the absence of orders I will lead my team and accomplish the mission. I lead by example in all situations.” —Navy SEAL Creed
When to Sell with Facts and Figures, and When to Appeal to Emotions
(Harvard Business Review, 25.01.15)
When should salespeople sell with facts and figures, and when should we try to speak to the buyer’s emotional subconscious, instead? When do you talk to Mr. Intuitive, and when to Mr. Rational?
6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are actually pretty simple to construct. These read, “I am a [noun, such as coach] who helps [audience, for example women] [result, i.e get healthy] so they can [benefit, for instance love their life!]”
“Great vision without great people is irrelevant.” —Jim Collins