The Importance of Ethically Sourced Products
(Huffington Post, 11.07.16)
What does ‘ethical marketing’ sound like to you? Does it sound more like a buzz word than a real promotional strategy? Maybe you rolled your eyes at the thought of barefooted advertising guys talking about ‘corporate social responsibility’. However, if you’re looking for a clear way to differentiate your brand and establish a clear strategic advantage for your product offerings online, CSR might be for you.
Cause Marketing: How Your Company Can Focus on Purpose as Well as Profit
Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can be the difference between brand loyalty or disengagement.
If Humanity Were a Corporation …
(Sustainable Brands, 20.04.16)
… what would it take to make sustainability its brand and the sufficiency economy its value?
Boost Your Cause: Increase Donations with Mobile Payments
Mobile payments were designed with traditional buyers and sellers in mind, but they can be highly beneficial to nonprofit organizations that rely on donations for financial support. Here are a few simple ways your group can increase donations with the help of mobile payments.
“Martin Luther King did not say ‘I have a mission statement.’” —Simon Sinek