7 Tips to Take Your Personal Brand to Celebrity Status
You seem to see them everywhere. Business celebrities who go beyond being an expert to being nationally or internationally known in their industry. They make the rounds on every podcast, business TV show and are all over the web. The strategy make sense: the more visibility means more credibility, brand recognition, clients and sales.
3 Ways Entrepreneurs Can Build Their Personal Brand
(The Huffington Post, 03.02.16)
Most entrepreneurs think that the business or product they represent is the most important aspect of their business and that the face of the business is of no importance. This, however, isn’t necessarily true. While it might be the primary reason for going into business, entrepreneurs have to realize that they are as important to their business as their product or service itself.
Your Business Means Nothing If No One Knows Who You Are
Last fall, I was invited to an exclusive event at the Hollywood Hills home of Never Eat Alone author Keith Ferrazzi. The top leaders from across the world in the startup and technology realm were invited to join.
Essential Guide to Building an Effective Personal Branding Strategy
A decade ago, personal branding was something that only rock stars like Bono had to worry about. Today, if you’re like most professionals, you probably accept that you’re a brand. This realisation leads to a number of questions – how do you build your brand? How do you manage it?
“My success just evolved from working hard at the business at hand each day.” —Johnny Carson