Brands

Corporate Branding Digest, July 21, 2014

Research Shows Successful Leaders Aren’t Just Smart—They’re Also Socially Adept (Forbes, 12.07.14) Intelligent people rose to the top of the corporate ladder just a few decades ago regardless of their social skills. But, being smart isn’t enough to guarantee a meteoric rise in the business world anymore— leadership requires you to be socially adept. In [...]


Corporate Branding Digest, July 18, 2014

Leadership Crisis: HR Executives Identify Leadership Development as Top Priority for 2014 (Bulldog Reporter, 18.07.14) Leadership development is the number one priority for human resources leaders globally, according to “Talent Management: Accelerating Business Performance,” a survey by Right Management, a career and talent management division of ManpowerGroup. Among the more than 2,200 senior HR leaders [...]


Corporate Branding Digest, July 17, 2014

5 Company Culture Hacks for a Happier Workforce (Inc., 09.07.14) It’s simple: A happier team means a happier workplace. Here’s how to get it. 9 Awesome Ways to Inspire Others (Entrepreneur, 13.06.14) You learn quite a few things going through SEAL training. You learn how to focus. You learn perseverance. You learn the fleeting nature [...]


Corporate Branding Digest, July 16, 2014

Why Gaining Influence Is Now About Building Community (Forbes, 11.07.14) If you’re a leader or entrepreneur or storyteller, it’s going to get harder than ever to find an audience—and still harder to keep it. Good Managers Look Beyond Their ‘Usual Suspects’ (Harvard Business Review, 25.06.14) In the movie Casablanca, there’s a famous scene where Captain [...]


Corporate Branding Digest, July 15, 2014

It Pays to Put Your Team in a Good Mood (Harvard Business Review, 27.06.14) Three-member teams on which at least one person was in a good mood were more than twice as likely to collectively solve a murder-mystery puzzle as teams on which all members were in neutral moods, according to an experiment by Kyle [...]


Corporate Branding Digest, July 14, 2014

The Seven Deadly Sins of Large Company Innovation (Forbes, 14.07.14) Commercializing innovations—creating net new businesses repeatedly and at scale—is the business challenge of our time. In the last two years, I have spoken privately with over 100 public company chief executives, and nearly every one of them is focused on growth—and specifically, net new organic [...]


Corporate Branding Digest, July 11, 2014

Using Heart-Centered Leadership to Engage Your Workforce (Entrepreneur, 17.06.14) With recent stats showing high employee disengagement (a 2013 Gallup poll found only 13 percent of employees worldwide are engaged at work), effective leaders are turning away from the traditional management style of hierarchies and are increasingly embracing leadership strategies that encourage emotional connections. 8 Critical [...]


Corporate Branding Digest, July 10, 2014

The Three Key Leadership Lessons from ‘Seinfeld’ (Forbes, 29.06.14) It may take 50 or 100 years for people to pay proper tribute to Jerry Seinfeld’s insights into the human condition. After all, when Shakespeare was churning out his comedies and tragedies, people saw them as lively tales with compelling characters; but it took later generations [...]


Corporate Branding Digest, July 9, 2014

Why CEOs Need to Be on Twitter (Inc., 10.06.14) Social media can boost your business. Here’s how to advance from the basics to the more complicated demands of Twitter. 4 Reasons Why Leaders Need More Wave Makers (Entrepreneur, 27.05.14) I’ve yet to meet a leader who is not thinking and talking about innovation, change, disruption [...]


What Will Holidays in the Next America Look Like?

What Will Holidays in the Next America Look Like?

[Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]


Corporate Branding Digest, July 8, 2014

The Art of the Comeback: How Giant Company CEOs Managed Against-All-Odds Turnarounds (Inc., 02.07.14) Think your business is in a tough spot? See how some of the world’s biggest companies brought themselves back from the brink of oblivion. 73 Percent of Global CCOs Increasingly Hiring Social Experts … (Bulldog Reporter, 30.06.14) Global chief communications officers [...]


Corporate Branding Digest, July 7, 2014

The 5 Secrets of Great Bosses (Entrepreneur, 24.06.14) When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each day? I’ve asked thousands of people in my leadership programs [...]


Gluten-Free: The Ultimate Clean Food Brand

Gluten-Free: The Ultimate Clean Food Brand

[Originally posted on Forbes.com.] I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional [...]


Corporate Branding Digest, July 3, 2014

7 Ways to Make Big Change Quick and Permanent (Inc., 01.07.14) Big change can be disruptive yet beneficial and often necessary. Change expert Robert “Jake” Jacobs shares his tips on how to create real and lasting change. Is Your Brand Being Nibbled to Death by Ducks? (Forbes, 30.06.14) Someone remarked recently that General Motors was [...]


Corporate Branding Digest, July 2, 2014

The Leadership ‘X’ Factor that Creates ‘It’ Companies (Forbes, 26.06.14) How do some companies evolve to “it company” status while others languish in relative obscurity? Whether you think of more mature companies like Google, Whole Foods, or Unilever, or early stage marvels like Warby Parker, Vendini or RevZilla, the hottest companies on the planet understand [...]


Corporate Branding Digest, July 1, 2014

Leaders Need to Walk the Talk on Integrity (Forbes, 29.06.14) Anybody who feels that far too many company reports and websites boast of a commitment to innovation will not be surprised to learn that this is the most cited value in a survey of how Standard and Poor’s 500 companies present their corporate culture. Innovation—mentioned [...]


Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very [...]


Corporate Branding Digest, June 30, 2014

How Young Leaders Can Turn Ideals into Action (Forbes, 28.06.14) Over recent years, we have grown used to the notion that the generation of young people just starting out on their careers have a commitment to using business solutions to meet many of the challenges facing societies around the world. This is significant because, although [...]


Corporate Branding Digest, June 27, 2014

The CEO’s D-Business Dilemma (Forbes, 02.06.14) Remember all of the hype about e-business in the late 1990s and early aughts? Fast forward to 2014, and yesterday’s e-business is today’s digital business, or d-business, promising a future bright with never-before-seen innovations, category killers and earnings. Yet while the CEOs and senior business executives I meet with [...]


Corporate Branding Digest, June 26, 2014

CMOs and CEOs Can Work Better Together (Harvard Business Review, 20.06.14) When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, [...]


Corporate Branding Digest, June 25, 2014

Keep Learning Once You Hit the C-Suite (Harvard Business Review, 11.06.14) What skills do companies prize in C-level executives? To answer these questions, we surveyed 32 senior search consultants at a top global executive-placement firm. Experienced search consultants typically interview hundreds and even thousands of senior executives; they assess those executives’ skills, track them over [...]


Corporate Branding Digest, June 24, 2014

The High Costs and Best Cures for Dysfunctional Company Culture (Forbes, 01.06.14) As Forbes readers contemplate the signs of dysfunctional company cultures, it is interesting to consider the toll these negative environments enact on employees and leaders. Of the insights in Arianna Huffington’s new best-selling book, Thrive: The Third Metric to Redefining Success & Creating [...]


Corporate Branding Digest, June 23, 2014

Managing Change in High-Growth Mode (The Fast Track, 06.05.14) As a top 10 global animal health company, Ceva Sante Animale conducts business in more than 40 countries. To support its 3,000 employees, Ceva CIO Francois Tricot built an IT infrastructure with a mission—to make all applications available on any device and any network. Four years [...]


Corporate Branding Digest, June 20, 2014

What’s the Secret to Truly Engaging Employees (LinkedIn, 28.05.14) Employee engagement has been quite the buzz phrase during the past several years, but what truly engages people? The secret is to involve your employees in something meaningful, inspiring and lasting. One Simple Way to Get Your CEO to Embrace Risk Management (CEO.com, 28.05.14) Why do [...]