Brands

Corporate Branding Digest, July 29, 2014

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed (Harvard Business Review, 21.07.14) A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. Unilever CMO Keith Weed embodies this new order as an architect and leader of the firm’s plan to double revenue while [...]


Corporate Branding Digest, July 28, 2014

5 Questions to Help You Define Your Leadership Brand (Forbes, 18.07.14) If you ask someone to describe a person with a compelling leadership brand, they will often struggle initially to explain exactly why that person is so effective. Maybe this is because everything that we do, say, and embody at work creates the brand for [...]


Corporate Branding Digest, July 25, 2014

CEOs and Consumers Are Disconnected on Sustainable Products and Services (Bulldog Reporter, 25.07.14) Only a third of consumers regularly consider sustainability in their purchasing decisions, according to a global study by Accenture and Havas Media RE:PURPOSE, which reveals the reasons for the disconnect between business and consumer expectations of sustainable products and services. 3 Ways [...]


Corporate Branding Digest, July 24, 2014

People Are What Matter Most in Business (Forbes, 21.07.14) Remember all of the hype about e-business in the late 1990s and early aughts? Fast forward to 2014, It has come to my attention that some leaders think that business is all about technology, money, manufacturing processes, or the supply chain. This is nonsense. All successful [...]


Corporate Branding Digest, July 23, 2014

Chart: When Making Decisions Most Leaders Trust Their Gut (CEO.com, 17.07.14) “It’s not personal, it’s business.” Those words have been a popular mantra in the business world for decades. Contrary to popular opinion, however, many business leaders make emotional decisions that they justify rationally later. World Cup Wisdom: Play to Win, Not to Lose (Forbes, [...]


Corporate Branding Digest, July 22, 2014

Why Pixar President Ed Catmull’s New Book Is One of the Best Reads on Creative Leadership (Forbes, 11.07.14) At first glance, the new book about Pixar, Creativity, Inc. (Random House, April 2014), seems like a deluxe version of the account of creative enterprise and management with which we have become increasingly familiar. With war stories [...]


Corporate Branding Digest, July 21, 2014

Research Shows Successful Leaders Aren’t Just Smart—They’re Also Socially Adept (Forbes, 12.07.14) Intelligent people rose to the top of the corporate ladder just a few decades ago regardless of their social skills. But, being smart isn’t enough to guarantee a meteoric rise in the business world anymore— leadership requires you to be socially adept. In [...]


Corporate Branding Digest, July 18, 2014

Leadership Crisis: HR Executives Identify Leadership Development as Top Priority for 2014 (Bulldog Reporter, 18.07.14) Leadership development is the number one priority for human resources leaders globally, according to “Talent Management: Accelerating Business Performance,” a survey by Right Management, a career and talent management division of ManpowerGroup. Among the more than 2,200 senior HR leaders [...]


Corporate Branding Digest, July 17, 2014

5 Company Culture Hacks for a Happier Workforce (Inc., 09.07.14) It’s simple: A happier team means a happier workplace. Here’s how to get it. 9 Awesome Ways to Inspire Others (Entrepreneur, 13.06.14) You learn quite a few things going through SEAL training. You learn how to focus. You learn perseverance. You learn the fleeting nature [...]


Corporate Branding Digest, July 16, 2014

Why Gaining Influence Is Now About Building Community (Forbes, 11.07.14) If you’re a leader or entrepreneur or storyteller, it’s going to get harder than ever to find an audience—and still harder to keep it. Good Managers Look Beyond Their ‘Usual Suspects’ (Harvard Business Review, 25.06.14) In the movie Casablanca, there’s a famous scene where Captain [...]


Corporate Branding Digest, July 15, 2014

It Pays to Put Your Team in a Good Mood (Harvard Business Review, 27.06.14) Three-member teams on which at least one person was in a good mood were more than twice as likely to collectively solve a murder-mystery puzzle as teams on which all members were in neutral moods, according to an experiment by Kyle [...]


Corporate Branding Digest, July 14, 2014

The Seven Deadly Sins of Large Company Innovation (Forbes, 14.07.14) Commercializing innovations—creating net new businesses repeatedly and at scale—is the business challenge of our time. In the last two years, I have spoken privately with over 100 public company chief executives, and nearly every one of them is focused on growth—and specifically, net new organic [...]


Corporate Branding Digest, July 11, 2014

Using Heart-Centered Leadership to Engage Your Workforce (Entrepreneur, 17.06.14) With recent stats showing high employee disengagement (a 2013 Gallup poll found only 13 percent of employees worldwide are engaged at work), effective leaders are turning away from the traditional management style of hierarchies and are increasingly embracing leadership strategies that encourage emotional connections. 8 Critical [...]


Corporate Branding Digest, July 10, 2014

The Three Key Leadership Lessons from ‘Seinfeld’ (Forbes, 29.06.14) It may take 50 or 100 years for people to pay proper tribute to Jerry Seinfeld’s insights into the human condition. After all, when Shakespeare was churning out his comedies and tragedies, people saw them as lively tales with compelling characters; but it took later generations [...]


Corporate Branding Digest, July 9, 2014

Why CEOs Need to Be on Twitter (Inc., 10.06.14) Social media can boost your business. Here’s how to advance from the basics to the more complicated demands of Twitter. 4 Reasons Why Leaders Need More Wave Makers (Entrepreneur, 27.05.14) I’ve yet to meet a leader who is not thinking and talking about innovation, change, disruption [...]


What Will Holidays in the Next America Look Like?

What Will Holidays in the Next America Look Like?

[Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]


Corporate Branding Digest, July 8, 2014

The Art of the Comeback: How Giant Company CEOs Managed Against-All-Odds Turnarounds (Inc., 02.07.14) Think your business is in a tough spot? See how some of the world’s biggest companies brought themselves back from the brink of oblivion. 73 Percent of Global CCOs Increasingly Hiring Social Experts … (Bulldog Reporter, 30.06.14) Global chief communications officers [...]


Corporate Branding Digest, July 7, 2014

The 5 Secrets of Great Bosses (Entrepreneur, 24.06.14) When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each day? I’ve asked thousands of people in my leadership programs [...]


Gluten-Free: The Ultimate Clean Food Brand

Gluten-Free: The Ultimate Clean Food Brand

[Originally posted on Forbes.com.] I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional [...]


Corporate Branding Digest, July 3, 2014

7 Ways to Make Big Change Quick and Permanent (Inc., 01.07.14) Big change can be disruptive yet beneficial and often necessary. Change expert Robert “Jake” Jacobs shares his tips on how to create real and lasting change. Is Your Brand Being Nibbled to Death by Ducks? (Forbes, 30.06.14) Someone remarked recently that General Motors was [...]


Corporate Branding Digest, July 2, 2014

The Leadership ‘X’ Factor that Creates ‘It’ Companies (Forbes, 26.06.14) How do some companies evolve to “it company” status while others languish in relative obscurity? Whether you think of more mature companies like Google, Whole Foods, or Unilever, or early stage marvels like Warby Parker, Vendini or RevZilla, the hottest companies on the planet understand [...]


Corporate Branding Digest, July 1, 2014

Leaders Need to Walk the Talk on Integrity (Forbes, 29.06.14) Anybody who feels that far too many company reports and websites boast of a commitment to innovation will not be surprised to learn that this is the most cited value in a survey of how Standard and Poor’s 500 companies present their corporate culture. Innovation—mentioned [...]


Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very [...]


Corporate Branding Digest, June 30, 2014

How Young Leaders Can Turn Ideals into Action (Forbes, 28.06.14) Over recent years, we have grown used to the notion that the generation of young people just starting out on their careers have a commitment to using business solutions to meet many of the challenges facing societies around the world. This is significant because, although [...]