Corporate Branding Digest, Aug. 29, 2014

Inside Why Good Employees Make Bad Decisions (Fast Company, 25.08.14) Is it the culture, the time crunch or something else making your employees perform below their potential? 5 Things Digital CMOs Do Better (Harvard Business Review, 28.07.14) If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you [...]

Corporate Branding Digest, Aug. 28, 2014

Don’t Try to Read Your Employees’ Minds (Harvard Business Review, 28.07.14) In An Essay on Criticism, Alexander Pope famously wrote, “A little learning is a dangerous thing.” I think of this quote often when observing executives with a “little learning” of emotional intelligence (also called “EQ”). Microsoft Announced Its Layoffs All Wrong—Here’s the Right Way [...]

Corporate Branding Digest, Aug. 27, 2014

How Virtual Humans Can Build Better Leaders (Harvard Business Review, 25.07.14) The aviation industry has long relied on flight simulators to train pilots to handle challenging situations. These simulations are an effective way for pilots to learn from virtual experiences that would be costly and difficult or dangerous to provide in the real world. Curse [...]

Corporate Branding Digest, Aug. 26, 2014

Big Organizational Challenges Can Be Overcome with Transparency (Entrepreneur, 29.07.14) With five different generations active in the workforce, it is more important and difficult than ever to keep morale high, employees engaged and turnover low. Collaborate Across Teams, Silos and Even Companies (Harvard Business Review, 25.07.14) Everywhere I turn right now, I hear leaders talking [...]

Corporate Branding Digest, Aug. 25, 2014

Most Managers Think of Themselves as Coaches (Harvard Business Review, 25.07.14) As a manager, do you think of yourself as a leader or as a coach? Do you, for instance, feel it’s important that your staff see you as an expert or do you prefer to create an egalitarian environment? Are you the person who [...]

Corporate Branding Digest, Aug. 22, 2014

CEOs, Get to Know Your Rivals (Harvard Business Review, 25.07.14) In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. I thought he might be exaggerating, making good copy [...]

Corporate Branding Digest, Aug. 21, 2014

The Case for Employees to Pick Their CEO (Fortune, 18.07.14) Employees of Massachusetts supermarket chain want a say in who serves as their CEO. That demand shouldn’t be as rare as it is. Why CEOs Should Follow the Market Basket Protests (Harvard Business Review, 24.07.14) Somebody must have done something really right at Market Basket. [...]

Corporate Branding Digest, Aug. 20, 2014

The Greatest Memo About Work-Life Balance Ever? (The Washington Post, 06.08.14) When a male CEO says he’s stepping down from his job to spend more time with his family, it’s often thought of as code for a tension-filled resignation that allows an executive to save face. Preparing U.S. Leadership for the Cultural Demographic Shift (Forbes, [...]

Corporate Branding Digest, Aug. 19, 2014

Leadership Is About Enabling the Full Potential in Others (Forbes, 29.07.14) The 21st century leader must have the ability to make the most out of every situation. They are courageous and not afraid to challenge the status quo and push the boundaries to make things better. Because of these qualities and many others, the best [...]

Corporate Branding Digest, Aug. 18, 2014

No C Players in Leadership Positions (Entrepreneur, 29.07.14) Most great CEOs are constantly looking for talent, not to mention developing and retaining it. It is not at all unusual for CEOs to spend 65 percent to 75 percent of their time on these critical people-related issues. 8 Make-or-Break Rules for Corporate Innovation (Forbes, 22.07.14) Based [...]

Corporate Branding Digest, Aug. 15, 2014

5 Essentials for Leadership Excellence Gleaned from Champions (Entrepreneur, 28.07.14) As a communications strategist for more than five decades and founder of the Vocal Awareness Institute, I have been privileged to teach champions from all walks of life. I have taught Olympic gold medalists, Hall of Famers, Tony and Academy Award winners, chairmen of boards. [...]

Corporate Branding Digest, Aug. 14, 2014

An Evil Plan? Not One of the 5 Characteristics of Effective Leadership (LinkedIn, 30.07.14) At a recent breakfast meeting I chatted with a CEO who reflected, uncomfortably but critically, on another leader in his field. This other CEO is apparently losing the respect of peers through behaviours that clash significantly with the respected culture and [...]

Corporate Branding Digest, Aug. 13, 2014

Comcast’s PR Nightmare Can Befall Midsized Companies: Your Company Could Be Next (Forbes, 19.07.14) Midsized company CEOs enjoying growth should be warned by Comcast’s PR nightmare over its horrendous customer service. They could be next. Midsized companies are particularly vulnerable to such operational meltdowns since they often lack resources, lack operational experience, and often have [...]

Corporate Branding Digest, Aug. 12, 2014

4 Ways to Embrace Adaptability (Forbes, 21.07.14) To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows organisms, people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. End Abusive Behavior on [...]

Corporate Branding Digest, Aug. 11, 2014

Will Starbucks Eat McDonald’s Lunch? How the Minimum Wage Is Reshaping Workforce Strategies (Forbes, 18.07.14) Carving a new path through the US minimum wage debate, Starbucks recently announced plans to fund online college tuition for workers who log at least 20 hours per week at its cafes, roasting plants, and corporate offices. Steaming primary competitor [...]

Extreme Authenticity: You’d Better Know What the Symbols Mean

Extreme Authenticity: You’d Better Know What the Symbols Mean

[Originally posted on] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more [...]

Corporate Branding Digest, Aug. 8, 2014

7 Secrets of Building a Customer-Centric Culture (Forbes, 20.07.14) Here’s my list of seven steps for creating a customer-centric culture at your company. These figure in my work as a company culture consultant; I’ve found them to be central to creating a corporate customer service culture that’s devoted from top to bottom to the customer [...]

Corporate Branding Digest, Aug. 7, 2014

How Do You Tap Into a Niche Audience? (Forbes, 20.07.14) All diehard fans of indie music share the same fear—that their favorite bands will become wildly popular. Mainstream success triggers a downward spiral. Commercialism sucks out everything that was once pure and original. When a former indie darling starts singing corporate jingles, fans hear funeral [...]

Corporate Branding Digest, Aug. 6, 2014

The Latest Statistics on Women in Technology Leadership (Forbes, 21.07.14) Silicon Valley Bank’s fifth annual Innovation Economy Outlook survey is out, and this year, SVB decided to focus on one topic in particular, in addition to conducting its general survey. “We asked,” reads the group’s report, “1,200 tech executives in innovation hubs around the world [...]

Corporate Branding Digest, Aug. 5, 2014

How to Avoid a Comcast-Style Customer Service/Social Media Disaster (Forbes, 19.07.14) It’s time to take steps to reduce your company’s risk of its own customer service flameout and viral social media pile-on similar to the pounding Comcast received this week. Leadership Is About to Get More Uncomfortable (Harvard Business Review, 01.07.14) Employees used to know [...]

Corporate Branding Digest, Aug. 4, 2014

5 Ways to Truly Change Your Management Style (, 21.07.14) As is with each stroke of an artist’s brush, every management decision, every corporate downsizing and every improvement initiative reveals something about the culture executives are creating. Since information travels quickly, the impact from these actions is felt more rapidly than ever before. Chief executives [...]

Corporate Branding Digest, Aug. 1, 2014

Sustainability Begins in the Boardroom (, 18.07.14) Corporate sustainability is becoming increasingly important, but doesn’t get much attention in most boardrooms. Focus on executive boards is often geared towards executive compensation, board leadership and financial reporting while efforts in corporate responsibility go unrecognized. Company Culture Initiatives: 5 Bottom-Line Reasons to Rebuild Your Corporate Culture Now [...]

Corporate Branding Digest, July 31, 2014

The Cost of a CEO Honeymoon (, 16.07.14) This article is not about a romantic wedding ceremony or a luscious cake or even luxury travel. However, you will notice the similarities between these images and some corporate relationships with the CEO: something called “The CEO Honeymoon.” Take a look around at the next executive team [...]

Corporate Branding Digest, July 30, 2014

Letter to a CEO: The Surprising View in the Mirror (Forbes, 21.07.14) Dear CEO: Congratulations. You’ve worked hard, built a business and can now enjoy the fruits of an impressive level of personal wealth. In recent times, you’ve shifted your focus beyond the day to day grind of your core business. Now you want to [...]