Health Care Marketers Missing Local Search Ad Opportunities
Health care marketers are missing an opportunity to connect through search engines–Bing, Google and Yahoo–with local residents and visitors looking for services. Industry marketers will spend more than $10.7 billion on local advertising in 2015, representing 7.8% of the $137.9 billion total local advertising market — but only a small portion goes to local search ads.
Consumers: Patients and Virtues
(Medical Marketing & Media, 03.03.15)
Pharma, historically, has had a somewhat-¬tenuous relationship with patients. It’s under¬standable, given the regulatory shackles on the industry, and it’s absurd, given that patients are pharma’s end customers. Patients are looking for help managing their health and, like physicians, they would welcome it from manufacturers.
Why Healthcare Is (Finally) in for Big Changes
Like many good stories in my life, this one starts with large quantities of beer.
Parents Misled by Marketing of ‘Healthy’ Drinks, Study Says
(UConn Today, 11.03.15)
Despite public health messages about the importance of reducing consumption of sugary drinks, many parents believe that some beverages with high amounts of added sugar—especially fruit drinks, sports drinks, and flavored water – are healthy options for children, according to a new study from the Rudd Center for Food Policy and Obesity at the University of Connecticut published today in Public Health Nutrition.
“Digital health feels like the PC industry in the early ’80s.” —John Sculley