Businesses Giving Thanks and Giving Back this Season
As we prepare to celebrate another Thanksgiving with family and friends and lots of delicious food, we are reminded to be grateful for personal and professional things. With 2015 coming to a close, Thanksgiving, the start of the holiday season, is the perfect time to express gratitude for our own blessings in life.
Corporate Social Responsibility and Millennials: Why Your Game Must Be on Point [Infographic]
For Gen Xers and Baby Boomers, cause marketing seems like the most brilliant idea since sliced bread—and it is a great idea. But for the younger generation, say those born after 1988—cause marketing has been on the scene since before they went home for the very first time. Cause marketing has become so ingrained in our society it is basically assumed (or nearly) that when you spend money with a decently sized corporation or a new, hip online upstart, some portion of your money is doing something good.
Cause Marketing and Digital Top Marketers’ Holiday-Season To-Do Lists
Major brands are making big investments in their cause marketing and digital and social media for their holiday season campaigns, with companies from Toys R Us and RadioShack to Build-A-Bear Workshop and TJ Maxx boosting their spending in one or both areas.
Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns
(Triple Pundit, 06.11.15)
Beards may be the trend du jour, but chucking razors during the month of November is more than just a fashion statement: It’s also a declaration in support of men’s health. Movember has slowly been gaining steam worldwide, asking men – and especially millennials – to embrace the 5 o’clock shadow to raise awareness for men’s health causes, an often underrepresented topic in the cause marketing world.
“Creating a strong business and building a better world are not conflicting goals—they are both essential ingredients for long-term success.” —William Clay Ford Jr.