Personal Branding in an Online World
(The National, 20.08.15)
Branding, once the exclusive realm of products and corporations, has now become much more personal, encompassing the way an individual presents himself to society and the professional world. Similar to marketing a product, a necessity in today’s world is marketing yourself.
5 Personal Branding Strategies Every Entrepreneur Needs to Know
(The Huffington Post, 04.08.15)
Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.
6 Ways Entrepreneurs Can Successfully Brand Themselves
Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
5 Steps for Maximizing LinkedIn’s Blogging Feature for Personal Branding
When LinkedIn added a blogging platform (a.k.a. long-form posting) as a way to keep members coming back—they changed the mindset of those who only visit LinkedIn when something major happens in their professional lives. Influencers, who were selected by LinkedIn, published thousands of posts that were viewed millions of times. These days, you no longer need to be an official Influencer to make your content visible via this platform. LinkedIn has made long form publishing available to all members. It is a significant step in transforming the profile from an online resume into a comprehensive personal branding platform.
“Your personal brand is a promise to your clients … a promise of quality, consistency, competency and reliability.” —Jason Hartman