Brands

Corporate Branding Digest, April 24, 2014

What Do Changes in the C-Suite Mean for Marketers? (MarketingProfs, 11.04.14) A shakeup is taking place in the C-suite. It happens every time a game-changing disruption occurs in the marketplace. Companies are introducing several new C-level positions: the chief customer officer, chief experience officer, chief design officer, chief innovation officer, chief insight officer, chief analytics [...]


Corporate Branding Digest, April 23, 2014

American Corporate Leadership at a Crossroads (Bulldog Reporter, 22.04.14) Two-thirds of U.S. adults view senior corporate leaders the same today as they did five years ago, according to the second annual Global Street Fight Study conducted Gibbs & for Soell by Harris Poll. Americans are conflicted on whether CEOs should focus on successful risk management [...]


Corporate Branding Digest, April 22, 2014

The Social Leader: CEO Social Media Engagement Leads to Brand Trust and Better Leadership (Bulldog Reporter, 21.04.14) BRANDfog, a global social media and digital leadership firm that helps CEOs become more visible, powerful, and influential across the web, recently announced the release of the BRANDfog 2014 Global Social CEO Survey. The survey examines the business [...]


Corporate Branding Digest, April 21, 2014

Purpose Drives Profits and Confidence, According to Latest Study from Deloitte (Forbes, 08.04.14) “If you want to be successful over the long haul, you have to have a sense of purpose that is clearly articulated and embedded in your organization and processes, but you also have to live it. There can’t be two sets of [...]


Corporate Branding Digest, April 18, 2014

Reputation Should Be the Input, Not the Output, to Your Communication Strategy (Forbes, 09.04.14) Is it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand [...]


Corporate Branding Digest, April 17, 2014

Driving Growth Across Industries with the ‘What, How and Who’ Approach (Forbes, 09.04.14) Consider the “What, How and Who” approach to driving growth through high-performing teams. David Berg has used it successfully across several different industries in over sixty countries including expanding Best Buy Co., Inc. electronics into China, selling Outback steaks in Brazil and [...]


Corporate Branding Digest, April 16, 2014

Appreciation: The Key to High-Performing Employees (Forbes, 09.04.14) Gallup has been carrying out large scale research into employee happiness and performance for over a decade. The results aren’t pretty. 15 Questions that Gauge Leadership Ability (Inc., 08.04.14) How can you anticipate and prevent derailment in your leadership-development pipeline? By asking questions that assess leadership potential [...]


Corporate Branding Digest, April 15, 2014

10 Reasons Change Efforts Fail (Inc.com, 09.04.14) Growth may be optional but change is inevitable. Unfortunately, most efforts to make organizational changes fail, and the reasons are predictable. Since change will happen in your business, keep these 10 reasons handy to boost your chances of a successful change effort—and business growth. Empowered Employees: Five Tips [...]


Corporate Branding Digest, April 14, 2014

10 Things Millennial CEOs Will Reimagine in America (Forbes, 08.04.14) A large amount of ink has been spilled over Millennial workplace issues: They can’t be led, they are lazy, they expect promotions too soon, and they bring their parents on job interviews. What a CEO Really Does: ‘Half the Time I’m a Psychologist’ (Inc., 07.04.14) [...]


Corporate Branding Digest, April 11, 2014

Leading Westeros: Leadership Lessons from ‘Game of Thrones’ (Forbes, 09.04.14) Alright people, after a long nine months, Game of Thrones is finally back! In addition to my second full read-throughs of the book series, “A Song of Ice and Fire,” I occupied my Sunday nights since season three ended by reading more blogs and joining [...]


Corporate Branding Digest, April 10, 2014

CEOs: Prepare Now for Employee Activists (Forbes, 09.04.14) Zappos, the online shoe and clothing shop, has a 7-word social media policy: “Be real and use your best judgment.” As a chief executive and owner of your company’s corporate reputation, such an open-ended policy may seem like risky business. Or looking deeper, maybe good business. Leadership: [...]


Corporate Branding Digest, April 9, 2014

Digital PR Disconnect: Though 4 in 5 Global CEOs Rank Technology a Top Priority, Only 1 in 5 Companies Claim Excellent Digital IQ, According to New PwC Study (Bulldog Reporter, 09.04.14) Though many organizations lay claim to being a digital enterprise, only a minority (20 percent) are truly there, according to the 6th Annual Digital [...]


Corporate Branding Digest, April 8, 2014

Former IBM CEO Sam Palmisano on the New Rules for Global Business Leaders (Forbes, 06.04.14) Sam Palmisano had a great run as CEO of IBM from the start of 2003 to the end of 2011. The tech giant shifted investment into growth markets and dumped commodifying hardware (PCs) in favor of services, open-source software and [...]


Corporate Branding Digest, April 7, 2014

10 Characteristics of the Evolving CMO (Forbes, 01.04.14) Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is [...]


Corporate Branding Digest, April 4, 2014

6 Things Your Employees Want You to Know (Inc., 19.03.14) Your company’s best asset is a fully engaged workforce. To achieve that, you need to understand what your employees really care about. Here are some tips. Why You Should Never Let Your Employees Know You’re Stressed (Business Insider, 07.03.14) When you’re stressed, it’s nearly impossible [...]


Corporate Branding Digest, April 3, 2014

Admitting Your Weaknesses and Hiring to Support Them (Fast Company, 02.04.14) One of the most difficult tasks for any leader is hiring someone for a job you can’t actually do yourself. Whether you’re a founder of a new company or growing your team, at some point the skills needed for your expanding organization exceed your [...]


Corporate Branding Digest, April 2, 2014

Spring Cleaning for Your Leadership (Forbes, 01.04.14) Spring is blooming. It’s time for renewal and some spring cleaning. Cultures and faith traditions around the world from the beginning of civilization have adopted different rituals for cleaning out the old to make space for something new. Many of us clean our houses, our closets, clean out [...]


Corporate Branding Digest, April 1, 2014

‘CMO Impact Study’: Yes, CMOs Drive Business Value (CMO.com, 26.03.14) The new report (executive summary, PDF)—authored by former CMO Kimberly Whitler, an instructor at the Kelley School of Business at Indiana University, in conjunction with CMO.com—makes clear that many factors come to bear on the CMO’s effectiveness, such as the company’s size, the CMO’s relationships [...]


Corporate Branding Digest, March 31, 2014

It’s Time for a New Discussion on ‘Women in Leadership’ (Harvard Business Review, 28.03.14) The time has come to reframe the gender issue. The chancellor of Germany, the head of the IMF, and the chair of the US Federal Reserve are women. General Motors, IBM and Lockheed Martin are run by women. Sixty percent of [...]


Corporate Branding Digest, March 28, 2014

What Should Keep CEOs Up at Night (Forbes, 27.03.14) A recent Wall Street Journal blog, “What Keeps CEOs Up at Night,” by Noreena Hertz has left me wondering if many CEOs are worrying about the wrong things—or perhaps just worrying in the wrong way. Certainly, Hertz names issues that ought to concern any organization, but [...]


Corporate Branding Digest, March 27, 2014

The Future of Business: 4 Ways Companies Will Change (Fast Company, 20.03.14) We’ve shifted to a business world where collaboration and connection are replacing hierarchy and bureaucracy. The outdated “alpha” notion of aggressive management has given way to the modern era of cooperative “beta” leadership. More CEOs Should Tell Anti-Environment Shareholders to Buzz Off (Harvard [...]


Can Capitalism Afford a Conscience?

Can Capitalism Afford a Conscience?

[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]


Corporate Branding Digest, March 26, 2014

You as Chief Happiness Officer in 6 Simple Steps (Inc., 19.03.14) The old saying “Happy spouse, happy house” has a corollary in your business. When your employees are happy, fired up and bringing the best of themselves to the job every day you’ll have a happy workplace, happy customers and a healthy bottom line. Here [...]


Corporate Branding Digest, March 25, 2014

The Crisis Management Lesson from Toyota and GM: ‘It’s Our Problem the Moment We Hear About It’ (Harvard Business Review, 20.03.14) Delay in confronting crises is deadly. Corporate leaders must have processes for learning of important safety issues. Then they must seize control immediately and lead a systematic response. Crisis management is the ultimate stress [...]