When It Comes to Personal Branding, David Price Is Right
(The Globe and Mail, 01.10.15)
In the marketing world, we constantly work with executives on their personal branding in an effort to humanize them in the eyes of their customers and position them as thought leaders within their industries. Any executive looking to develop a personal brand would be wise to take some notes from David Price.
7 Tricks for Building Your Personal Brand
The concept of a brand can include many things – emotions, images, stories – but its essence hasn’t changed. A company’s brand – and a person’s brand – is an identifying mark. And it can make all the difference.
Grow Your Brand by Creating an Alter Ego
Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the sake of your brand platform, I encourage you to take a page out of Smith’s playbook and create an alter ego for yourself.
The Most Valuable LinkedIn Feature You Aren’t Using
LinkedIn has evolved tremendously since it was founded in 2002. They have transformed their platform from a simple online resume and networking site to a comprehensive system for managing all your personal branding activities and actions. They have been adding features regularly, providing a richer and more productive experience that allows you to forge strong and meaningful relationships with your connection.
“Don’t be scared to present the real you to the world, authenticity is at the heart of success.” —Unknown