[Originally posted on Forbes.com.]
[This is the third in a series of six posts about trend sightings for 2015 and beyond.]
When many people hear the word trend, their mind first goes to fashion. Even though the cultural phenomena that I like to call Future Headlines exist in every discipline, many of us don’t recognize them as trends. A suddenly popular food, like the dressed-up biscuits that are the latest “it” meal, isn’t seen as a trend—it’s seen as the best thing ever. We believe new, of-the-moment business practices are simply the future, not ideas that come into vogue and fall back out.