Could a Bold Step into Data-Driven Marketing Triple Your Customer Base?
If you offer a great product at a great price, it stands to reason that your customers will come back for more of the same. But with so many brands competing for eyeballs and wallets (both online and offline), you can’t simply sit back and wait for those customers to return.
How Adidas Found Its Second Wind
(Strategy & Business, 24.08.15)
The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future.
3 Tips for Co-Branding Happily Ever After
Across virtually every industry, from cars to fashion and food to technology, companies are turning to strategic co-brand partnerships to add excitement; align an existing brand with a new, yet complementary ethos, and target like-minded audiences.
Secret Marketer: Marketers Need to Set Trends as Customers Don’t Always Know What They Want
(Marketing Week, 10.07.15)
People like to be fashionable; they want to follow the trends and are looking for shortcuts. As marketers, we need to help customers with the right signals—to set fashions, pre-empt them and encourage people to follow us.
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” —David Brier