Health and Wellness Branding Digest, September 17, 2015

3 Considerations for Marketing to Savvy Health Care Consumers
(Chicago Business Journal, 17.09.15)

The gap between B2B and B2C health and medical marketing continues to shrink as discerning consumers look for substantiated, proven health benefits, whether shopping for organic vegetables, researching urinary incontinence solutions or comparing breast pumps.

8 Exceptional Examples of Social Media Marketing in Healthcare
(LinkedIn Pulse, 14.09.15)

While the healthcare industry may have once been considered a slow adopter to the world of social media marketing, it’s safe to say that these creative examples of employment branding initiatives are busy making up for lost time.

Marketing Healthcare to LGBTs in the Age of Marriage Equality
(DTC Perspectives, 15.08.15)

LGBTs are becoming increasingly more accepted by mainstream US culture, and brands are taking note. Over time, as LGBT visibility has increased both in the mainstream media and in people’s personal lives through the coming out of friends and loved ones, acceptance of LGBTs and LGBT relationships has grown. We are now at a point in our history where the majority of Americans support LGBTs. According to Gallup, 58% of Americans say that same-sex marriages should be recognized by the law as valid, with the same rights as heterosexual marriages. This increased acceptance has not gone unnoticed by brands looking to attract a customer segment they haven’t specifically targeted in the past.

Caregivers Finally Get to Speak Up
(MediaPost, 02.07.15)

When someone is diagnosed with any type of disease, life changes immediately for the patient, and for the loved one who inevitably assumes the role of caregiver. He or she quickly transforms from being a lover, best friend, and companion to being a living life-support system with a PhD in care.

“You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand.” —Dave Buck