Why Nothing Matters More in PR than Creativity

niuton-may_pr-picture

Originally posted on D&AD.

Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →

What Tyra Banks Needs to Know About Personal Branding

Stanford_Arches

 

Originally posted on the Huffington Post.

So, the former host of “America’s Next Top Model” has announced that she’s going to be academia’s next top branding expert. Tyra Banks is heading to Stanford University to co-teach a two-week class for MBA students next May on creating and protecting a personal brand. Continue Reading →

Why B2E Is the New B2B

Humanize

Originally posted on Campaign US.

The communications landscape has gotten far more complicated than simple business-to-consumer and business-to-business campaigns. Today, everyone is a stakeholder, and companies and marketers need to talk to all of them. There was some discussion of business-to-human communications at the recent Cannes Lions Festival, but really what it comes down to is B2E—business-to-everyone.

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Why Awards Matter to PR

Brad.K

Originally posted on PRWeek.com.

The ever-shifting landscape has brought seismic changes to PR, and now creativity matters more than ever.

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PR: The Evolution of “Spin”

Andreanna Moya Photography

Originally posted on Forbes.com.

PR sometimes gets a bad rap for being a spin cycle. I like to look at it a different way. Public relations, like all communications disciplines, has been marked by standards, strategies and tactics that roll along and change over time. Sometimes they even spin full circle, taking us on circuitous detours on the way to ending up back where we were.

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No Place to Hide: Three Ways Brands Can Face Fearful Consumers and Embrace Radical Transparency

O Palsson

Originally posted on Forbes.com.

In today’s world, citizens are plagued by the all-too-constant soundtrack of terrorism worries, mass shootings, and race and gender relations. This “age of the fearful consumer” has created a paradox, according to a new U.S. study (fielded by my parent company, Havas Worldwide): While people are looking to businesses to help solve society’s problems, they’re also fretting over the fact that corporations have more power than some countries.

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Inside: Havas PR

40cake

Originally posted on the 186.

Time to pop some bottles!

On March 1, Havas PR North America turned 40 years old, marking four decades of transformative solutions, charitable giving, and forward momentum. The global collective is commemorating this major milestone with a yearlong celebration, starting with a pledge to donate $400k in pro bono services to worthwhile organizations.

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The Best Places for You and Your Brand to Be Seen

Crossroads Foundation Photos

Originally posted on Forbes.com.

For all the massive growth in the power of digital and virtual, face time still matters. As hard as anyone works to rack up thousands of followers on Twitter, Instagram and even Snapchat, it’s all still no substitute for making sure you are physically in the right places to ensure a relevant personal brand.

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