Originally posted on Forbes.com.
Now that everyone is a trendspotter, marketers also need to know that reviewing past sightings and predictions is an important part of the job. It’s not just to pat ourselves on the trends we called right or to cringe at sightings that failed to materialize. With that in mind, I reviewed my sightings from 2006, how they compared to the landscape in 1996 and what I saw for the future. Many of them have since evolved beyond what anyone could have predicted. Continue Reading →