Two for the World

For the second year in a row, the Havas PR Global Collective has won a Golden World Award from the International PR Association for our work with the United Nations Foundation effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the planet. Last year we won in the agency Environmental category; for 2015 (a year in which a record number of entries were submitted), it was for the agency International PR Campaign category. Among the reasons that made the program a multi-award winner: We created a 24/7 global PR consortium focused on the science, generated 90 percent-plus positive/neutral coverage over 25 billion media impressions, launched to share information with global influencers, reached policymakers, and built communities to present united messages on climate science and the need for action.

We Are the PR Champions

Kate Urbach and Stephanie Clarke are going places. The Council of PR Firms agrees. For its annual PR Champion honors, the council named Kate and Stephanie to its list of accomplished young professionals. Kate, senior account executive for the Havas PR Global Collective and numerous accounts including the United Nations Foundation, tops the council’s I Can’t Believe I Get to Do This section. Her first-person feature highlights her megasuccessful voyage to Cannes last year and U.S. road trip this year for our work with the Brazilian production/design industry, and around Europe for the Collective. Stephanie was named to the PR Champions category. An account supervisor, Stephanie works on numerous accounts, including Fox Restaurant Concepts, for which she is more than exceeding client expectations with her media relations campaigns. The best advice she has ever received—to challenge herself and take risks, according to her Q&A—is certainly paying off all around.

Celebrating Partnership

Better together: That’s our mantra for how we work with clients. It couldn’t be more true than in our partnership with the United Nations Foundation, with whom we first collaborated in 2013—fittingly, the year our agency named “co-” the Sound of the Year. Havas PR works with the foundation on numerous accounts, including #GivingTuesday, action/2015 and its effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the world. We have always thought of ourselves as high bar-setters in cause, even winning many global, national and local awards for these accounts (and others), but we don’t hold a candle to our amazing partner at the United Nations Foundation, Chief Communications and Marketing Officer Aaron Sherinian. Always on, “passionate” doesn’t even begin to describe this Energizer Bunny in the world of cause. Aaron recently rocked Austin with his talk at the 4A’s Transformation conference (another client of Havas PR’s), “The 2015 Opportunity: What Social Movements Are Trying to Tell Us About History’s Biggest Marketing Moment.” We’re proud to be partners with Aaron and his team at the United Nations Foundation.

SXSW x Brazil

We just returned from taking teams from more than a dozen Brazilian creative agencies on a road show to introduce them to top American ad agencies and corporations in New York, Chicago and Austin. (Cannes Lions is the final stop, in June.) Hired to support four clients—ABEDESIGN, FilmBrazil, Instituto Alana and Softex—we not only set up meet-and-greets, but we also created four standing-room-only events at SXSW that focused on Brazil’s world-class creativity in advertising, design, film and television production, including “Films as a Strong Tool to Inspire and Provoke Social Change” and “The Borderless Digital World: Where Will Brazil Be?” (In fact, people are still trying to RSVP to one of them, a week later.) There were lots of cheek kisses exchanged after panels packed with our clients’ top choices attended, from Apple, Facebook, Google and Twitter to Leo Burnett, Ogilvy and many in between. It all came out of our huge success with FilmBrazil and Brasil Design’s VIP luncheon at Cannes last year, which got lots of people buzzing about Brazil. Goaaaal!

#GivingTuesday: One of the 50 Best PR Programs in the World

Last night, Havas PR client #GivingTuesday was honored with a Global SABRE Award in the Not for Profit category. The first step was winning a Gold SABRE in that category for the North America competition; then the 5,000-plus entries submitted from around the world were judged to determine the best—one each in 50 categories. We are one of five agencies that worked on last year’s #GivingTuesday campaign, and Havas PR is again part of the communications corps for the 2014 movement. Founded by 92nd Street Y, with the support of the United Nations Foundation, #GivingTuesday is a global day of giving (this year it’s on Dec. 2) that follows the consumer-centric Black Friday and Cyber Monday. We are also helping many of our other clients get involved in the effort. Mark your calendars, and get ready to give.

Holistic Havas

If our agency was a MindBodyGreen headline, we’d be “How Your Client Choices Reflect Who You Are.” Health and wellness has always been an area where Havas PR excels—and now we’ve just added this fast-growing online community of mindful millennials to our client list, which includes the Bob Woodruff Foundation, Epic Hearing Healthcare, Malecare, the National Brain Tumor Society, the National Lipid Association and many other organizations focused on helping people achieve a state of wellness. MindBodyGreen is among a handful of wellness brands that have survived and prospered in the once-crowded field of online wellness publications, and we’re happy to be traveling with it and its highly engaged community on the next leg of its journey as the arbiter of holistic health.

With Everyone Back to School, Our Thoughts Turn to Education

Kids are back in school and our interns have left the building, and that gets us thinking about education. Havas PR has a burgeoning education portfolio—including Penn Foster and Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, among others—and our thought leadership encompasses a variety of education subjects. Havas PR recently helped raise awareness of the Baker Institute by securing interviews from Silicon Valley to the Lehigh Valley with professors and students who are bringing the university’s unique programs to life and reaching a vast array of audiences. We’re also working to raise awareness of Penn Foster’s high school—considered one of the largest in America at 45,000 students—and its commitment to reducing the high school dropout rate and closing the middle skills gap. Through our thought leadership program, we’ve positioned Penn Foster CEO Frank Britt as an expert on America’s dropout crisis, the gap between the unemployed and 4 million unfilled jobs, and why businesses should get involved in high school curricula. Please vote for Penn Foster’s two proposed panels for SXSWedu 2015: Online but Not Alone: Linking Students from Afar and Mobile Classrooms: At-Risk Youth Learn On-the-Go.