Celebrating Partnership

Better together: That’s our mantra for how we work with clients. It couldn’t be more true than in our partnership with the United Nations Foundation, with whom we first collaborated in 2013—fittingly, the year our agency named “co-” the Sound of the Year. Havas PR works with the foundation on numerous accounts, including #GivingTuesday, action/2015 and its effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the world. We have always thought of ourselves as high bar-setters in cause, even winning many global, national and local awards for these accounts (and others), but we don’t hold a candle to our amazing partner at the United Nations Foundation, Chief Communications and Marketing Officer Aaron Sherinian. Always on, “passionate” doesn’t even begin to describe this Energizer Bunny in the world of cause. Aaron recently rocked Austin with his talk at the 4A’s Transformation conference (another client of Havas PR’s), “The 2015 Opportunity: What Social Movements Are Trying to Tell Us About History’s Biggest Marketing Moment.” We’re proud to be partners with Aaron and his team at the United Nations Foundation.

SXSW x Brazil

We just returned from taking teams from more than a dozen Brazilian creative agencies on a road show to introduce them to top American ad agencies and corporations in New York, Chicago and Austin. (Cannes Lions is the final stop, in June.) Hired to support four clients—ABEDESIGN, FilmBrazil, Instituto Alana and Softex—we not only set up meet-and-greets, but we also created four standing-room-only events at SXSW that focused on Brazil’s world-class creativity in advertising, design, film and television production, including “Films as a Strong Tool to Inspire and Provoke Social Change” and “The Borderless Digital World: Where Will Brazil Be?” (In fact, people are still trying to RSVP to one of them, a week later.) There were lots of cheek kisses exchanged after panels packed with our clients’ top choices attended, from Apple, Facebook, Google and Twitter to Leo Burnett, Ogilvy and many in between. It all came out of our huge success with FilmBrazil and Brasil Design’s VIP luncheon at Cannes last year, which got lots of people buzzing about Brazil. Goaaaal!

#GivingTuesday: One of the 50 Best PR Programs in the World

Last night, Havas PR client #GivingTuesday was honored with a Global SABRE Award in the Not for Profit category. The first step was winning a Gold SABRE in that category for the North America competition; then the 5,000-plus entries submitted from around the world were judged to determine the best—one each in 50 categories. We are one of five agencies that worked on last year’s #GivingTuesday campaign, and Havas PR is again part of the communications corps for the 2014 movement. Founded by 92nd Street Y, with the support of the United Nations Foundation, #GivingTuesday is a global day of giving (this year it’s on Dec. 2) that follows the consumer-centric Black Friday and Cyber Monday. We are also helping many of our other clients get involved in the effort. Mark your calendars, and get ready to give.

Holistic Havas

If our agency was a MindBodyGreen headline, we’d be “How Your Client Choices Reflect Who You Are.” Health and wellness has always been an area where Havas PR excels—and now we’ve just added this fast-growing online community of mindful millennials to our client list, which includes the Bob Woodruff Foundation, Epic Hearing Healthcare, Malecare, the National Brain Tumor Society, the National Lipid Association and many other organizations focused on helping people achieve a state of wellness. MindBodyGreen is among a handful of wellness brands that have survived and prospered in the once-crowded field of online wellness publications, and we’re happy to be traveling with it and its highly engaged community on the next leg of its journey as the arbiter of holistic health.

With Everyone Back to School, Our Thoughts Turn to Education

Kids are back in school and our interns have left the building, and that gets us thinking about education. Havas PR has a burgeoning education portfolio—including Penn Foster and Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, among others—and our thought leadership encompasses a variety of education subjects. Havas PR recently helped raise awareness of the Baker Institute by securing interviews from Silicon Valley to the Lehigh Valley with professors and students who are bringing the university’s unique programs to life and reaching a vast array of audiences. We’re also working to raise awareness of Penn Foster’s high school—considered one of the largest in America at 45,000 students—and its commitment to reducing the high school dropout rate and closing the middle skills gap. Through our thought leadership program, we’ve positioned Penn Foster CEO Frank Britt as an expert on America’s dropout crisis, the gap between the unemployed and 4 million unfilled jobs, and why businesses should get involved in high school curricula. Please vote for Penn Foster’s two proposed panels for SXSWedu 2015: Online but Not Alone: Linking Students from Afar and Mobile Classrooms: At-Risk Youth Learn On-the-Go.

Covering the Globe with Kudos

Let’s start in Australia, where Red Agency, part of the Havas PR Global Collective, recently was named PRWeek Asia’s PR Consultancy of the Year and won Campaign of the Year and six other honors. At the CommsCon Awards, Managing Director James Wright was named PR Leader of the Year and Red won Large PR Agency of the Year and the Grand Prix for its “The Most Powerful Arm Ever Invented” campaign (which also won for best social media/digital and best pro bono)—plus five other shortlists. In addition, that campaign won the first Black Pencil in innovation, given at the 2014 D&AD Awards. Red Agency is a major part of the global climate consortium we created for the United Nations Foundation that has been winning awards worldwide this year, including these: IPRA Golden World (winner, Environmental, Agency), PRWeek Global (finalist, Issues and Crisis), CommsCon (shortlist, Issues Management; shortlist, Government Relations), PRWeek Asia (winner, Public Affairs), CIPR Excellence (finalist, Global), Bulldog Reporter CSR (silver, Best Green/Environmental), PRSA Big Apple (winner, Public Affairs/Government, Associations and Nonprofit Organizations) and SABRE (finalist, Global). The consortium has led to our brand-new climate practice. Read more about it here.

Havas Conexiones Connects Hispanics and Brands

Today we formalize Havas Conexiones, our multicultural agency within an agency. With five Latinas at the helm (with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds) and our CEO as fairy godmother, we have best-in-class Hispanic/Latino marketing experience. We address Latinos in a culturally relevant way and connect them authentically with brands. Already very successful with our multicultural work (we created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 and were a finalist in 2013, among many other multicultural awards), Havas PR has built Conexiones around the fundamental truths of the real Latin in America and offers a team that knows the community inside and out. In conjunction with the launch, Havas PR is debuting its in-depth study of millennials in the four states bordering Mexico, for an intimate look at this microcosm of the U.S. Hispanic community in key areas ranging from food and family to work, favored cities, retail and more.

Brazil’s Winning Opportunity

And we’re not talking soccer. Havas PR recently joined forces with FilmBrazil and Brasil Design to showcase the country as a production hub for design and advertising projects. We developed targeted materials, then our team worked across the globe to reach out to journalists and invite them to a huge event at Pierre Cardin’s Palais Bulles (Bubble House) during the Cannes Lions International Festival of Creativity. We arranged for key journalists to interview leaders of FilmBrazil and Brasil Design on the days before, of and after the party—and invited them to the bash, which featured traditional Brazilian food and drink, plus live performances by Viva la Fête and DJ João Brazil. Our efforts resulted in 350 people from 13 countries attending (also including creative directors, marketing directors, executive producers, heads of production, CEOs and CMOs) and will lead to stories about Brazil’s creative industry reaching mass audiences worldwide.