How to Stay Agile

How to be an expert at messaging in this hyper-connected, always-on world? Stay agile. We know—easier said than done, which is why Havas PR has codified our way of thinking about public relations today in a forthcoming book, “Agile PR,” due out in December 2016. Topics include but are not limited to: How to blow up the internet, how to tell a story people will want to hear, how to give a brand personality, how to spot trends and forecast the future (NBD, right?). Also: You’ll find advice on when to go global and when to stay home, and how to measure results in an industry where measurement is notorious for being a big pain. Watch this space for more information.

Agility: Changing How PR Scrums for Breakthroughs

We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.

Your Turn to Celebrate Our 40th: Free Agile PR Seminars

Attention, communications pros: We’re marking our major milestone with several initiatives that give a fond nod to the past while looking to the future, including one targeted to you. The Havas PR team is authoring a book, Agile PR, scheduled to debut before Christmas from AMACOM. In the lead-up, we’re conducting seminars on agile PR—our term for expert messaging in a hyperconnected, always-on, complex world—and we’re offering the first 40 respondents a free seminar in the setting of your choice. (Staff training session? Client-invite event? One-on-one? You decide.) Click here to sign up.

The Staff Dreams Are Made Of

Every fall, we’re happy to report more members of our team who have been named among the best in the business. This year, three people named to PR News’ Rising PR Stars 30 and Under list belong to Havas PR North America: Angela Carrasco (Media Director and Multicultural Lead, Havas PR Phoenix), Stephanie Clarke (Associate Vice President, Havas PR Phoenix) and Samantha Wolf (Vice President, Havas PR New York)—tied with Edelman for most representation. In addition, EVP and Director of Corporate and Cause Ravi Sunnak received honorable mention for PR News’ Agency Awe Professional. Congratulations all around.

Two for the World

For the second year in a row, the Havas PR Global Collective has won a Golden World Award from the International PR Association for our work with the United Nations Foundation effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the planet. Last year we won in the agency Environmental category; for 2015 (a year in which a record number of entries were submitted), it was for the agency International PR Campaign category. Among the reasons that made the program a multi-award winner: We created a 24/7 global PR consortium focused on the science, generated 90 percent-plus positive/neutral coverage over 25 billion media impressions, launched Climasphere.org to share information with global influencers, reached policymakers, and built communities to present united messages on climate science and the need for action.

We Are the PR Champions

Kate Urbach and Stephanie Clarke are going places. The Council of PR Firms agrees. For its annual PR Champion honors, the council named Kate and Stephanie to its list of accomplished young professionals. Kate, senior account executive for the Havas PR Global Collective and numerous accounts including the United Nations Foundation, tops the council’s I Can’t Believe I Get to Do This section. Her first-person feature highlights her megasuccessful voyage to Cannes last year and U.S. road trip this year for our work with the Brazilian production/design industry, and around Europe for the Collective. Stephanie was named to the PR Champions category. An account supervisor, Stephanie works on numerous accounts, including Fox Restaurant Concepts, for which she is more than exceeding client expectations with her media relations campaigns. The best advice she has ever received—to challenge herself and take risks, according to her Q&A—is certainly paying off all around.

Celebrating Partnership

Better together: That’s our mantra for how we work with clients. It couldn’t be more true than in our partnership with the United Nations Foundation, with whom we first collaborated in 2013—fittingly, the year our agency named “co-” the Sound of the Year. Havas PR works with the foundation on numerous accounts, including #GivingTuesday, action/2015 and its effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the world. We have always thought of ourselves as high bar-setters in cause, even winning many global, national and local awards for these accounts (and others), but we don’t hold a candle to our amazing partner at the United Nations Foundation, Chief Communications and Marketing Officer Aaron Sherinian. Always on, “passionate” doesn’t even begin to describe this Energizer Bunny in the world of cause. Aaron recently rocked Austin with his talk at the 4A’s Transformation conference (another client of Havas PR’s), “The 2015 Opportunity: What Social Movements Are Trying to Tell Us About History’s Biggest Marketing Moment.” We’re proud to be partners with Aaron and his team at the United Nations Foundation.

SXSW x Brazil

We just returned from taking teams from more than a dozen Brazilian creative agencies on a road show to introduce them to top American ad agencies and corporations in New York, Chicago and Austin. (Cannes Lions is the final stop, in June.) Hired to support four clients—ABEDESIGN, FilmBrazil, Instituto Alana and Softex—we not only set up meet-and-greets, but we also created four standing-room-only events at SXSW that focused on Brazil’s world-class creativity in advertising, design, film and television production, including “Films as a Strong Tool to Inspire and Provoke Social Change” and “The Borderless Digital World: Where Will Brazil Be?” (In fact, people are still trying to RSVP to one of them, a week later.) There were lots of cheek kisses exchanged after panels packed with our clients’ top choices attended, from Apple, Facebook, Google and Twitter to Leo Burnett, Ogilvy and many in between. It all came out of our huge success with FilmBrazil and Brasil Design’s VIP luncheon at Cannes last year, which got lots of people buzzing about Brazil. Goaaaal!

#GivingTuesday: One of the 50 Best PR Programs in the World

Last night, Havas PR client #GivingTuesday was honored with a Global SABRE Award in the Not for Profit category. The first step was winning a Gold SABRE in that category for the North America competition; then the 5,000-plus entries submitted from around the world were judged to determine the best—one each in 50 categories. We are one of five agencies that worked on last year’s #GivingTuesday campaign, and Havas PR is again part of the communications corps for the 2014 movement. Founded by 92nd Street Y, with the support of the United Nations Foundation, #GivingTuesday is a global day of giving (this year it’s on Dec. 2) that follows the consumer-centric Black Friday and Cyber Monday. We are also helping many of our other clients get involved in the effort. Mark your calendars, and get ready to give.