[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]
Feb 12, 2013 | Categories:Brands, Features, Politics, Social Media | Tags: 9/11, Andrew Cuomo, brand, branding, Cablevision, climate change, Democrat, Ed Koch, Fiorello LaGuardia, Forbes.com, gun control, Hurricane Sandy, Independent, Joe Lhota, legacy, lymphoma, Madison Square Garden, mayor, Metropolitan Transportation Authority, Michael Bloomberg, MTA, New York, New York City, New York Daily News, personal brand, philanthropy, political party, Quinnipiac University, Republican, Rudy Giuliani, Sandy, September 11, smoking ban, soda ban, subway, transit, Twitter, unbranded, Village Voice, website | Leave A Comment »
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »
[Originally posted on Forbes.com.] I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in which personal branding [...]
Jan 15, 2013 | Categories:Brands, Features, Marketing, Politics | Tags: branding, Brands, community branding, corporate branding, freedom, identity, libertarian, liberty, Live Free or Die, Marketing, New Hampshire, PorcFest, porcupine, real estate, state | Leave A Comment »
[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 28, 2012 | Categories:CSR, Features, Politics, Social Media, Technology, Trends | Tags: Apple, Arab Spring, corporate social responsibility, CSR, debt, economic crisis, Google, mindfulness, Occupy, positive psychology, simplify, spending, stress, Tea Party, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on Forbes.com.] Years ago I wanted to write a book, Another Woman: From Cleopatra to Marla, but now that seems to take us only halfway through the evolution of the mistress. After Marla Maples, who secretly dated Donald Trump for two years in the ’80s while he was still married to Ivana (before [...]
Dec 09, 2012 | Categories:Brands, Features, Politics, Social Media, Trends | Tags: affair, Bill Clinton, Carla Bruni-Sarkozy, damage control, David Letterman, David Petraeus, Donald Trump, Francois Hollande, John Allen, John Edwards, Marine Le Pen, Marla Maples, mistress, Monica Lewinsky, Nicolas Sarkozy, Pamela Harriman, Paula Broadwell, personal brand, personal life, Petraeus, powerful man, rebranding, Rielle Hunter, Ségolène Royal, The New Yorker, Tiger Woods, trendsetter, Twitter, Valérie Trierweiler, Vanity Fair, VICE | Leave A Comment »
Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.
Oct 29, 2012 | Categories:Agency News, Media, Politics, Trends | Tags: extreme weather, Frankenstorm, Hurricane Sandy, news, newscrafting, presidential election, Sandy, Trends, weather | Leave A Comment »
[Originally posted on Forbes.com.] In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some cities have been [...]
Oct 19, 2012 | Categories:Brands, Features, Insights, Politics, Technology, Trends, Youth | Tags: Brown University, Buddy Cianci, California, community, creativity, Facebook, Forbes, G-20, innovation, John F. Kennedy Jr., Juliån Castro, Luke Ravenstahl, Mark Zuckerberg, Obama, Palo Alto, Pittsburgh, Pittsburgh Promise, place, place making, power, Providence, San Antonio, Stanford University, Steve Jobs, Ted Kennedy, Youth | Leave A Comment »
[Originally posted on Forbes.com.] Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to [...]
Oct 17, 2012 | Categories:Brands, Features, Politics, PR, Social Media | Tags: Ann Romney, Barack Obama, Bill Clinton, branding, campaign, clout, colleagues, Culpwrit, Forbes, friends, Gallup, Klout, Melinda Gates, Michelle Obama, personal branding, privacy, social media monitoring, social media presence, spouse, transparency | 1 Comment »
Liquid calories appear to affect the body—and the conscious—differently than solid ones; we’re less likely to make up for the calories consumed in a beverage by eliminating calories elsewhere in our diet. So it’s little wonder that, as consumption of sugary drinks has ballooned, many organizations have set out to see that drink sizes be [...]
Sep 12, 2012 | Categories:Advertising, Brainsnacks, Health and Wellness, Marketing, Politics, Trends | Tags: Center for Science in the Public Interest, childhood obesity, health trends, Kick the Can, Life’s Sweeter challenge, liquid calories, Mayor Michael Bloomberg, obesity epidemic, PSAs, public health initiatives, soda war, sugary drinks | Leave A Comment »
Personal finance will be an “incredibly important” factor for more than half the U.S. (six in 10) during November’s presidential elections. Perhaps that’s because Americans will need the help getting them out of hot water, as consumer borrowing skyrocketed in March—up by $21.4 billion—thanks to auto financing and those locking in low interest rates on [...]
Sep 04, 2012 | Categories:Brainsnacks, Marketing, Politics, Trends | Tags: America, American millionaires, China, economic trends, Federal Reserve, India, November election, personal finance trends, recession, United States | Leave A Comment »
U.S. companies are more commonly offering employees at least two health insurance options: traditional or consumer-directed. The latter lets employees pay their health bills from a pretax savings account. Known for their low premiums and high deductibles, consumer-directed plans have gone from niche to mainstream; in 2006, 4 percent of workers were signed on for [...]
Jul 03, 2012 | Categories:Brainsnacks, Health and Wellness, Marketing, Politics, Trends | Tags: American healthcare, Barack Obama, consumer-directed healthcare, George W. Bush, health affairs, health care trends, healthcare marketing, healthcare trends, high-deductible healthcare, Hispanic, Latina, president obama | Leave A Comment »
Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
Jun 15, 2012 | Categories:Brands, CSR, Features, Marketing, Politics, PR, Social Media, Youth | Tags: Brand Me, cause, consumer brands, Euro RSCG Worldwide, Facebook, Google, LinkedIn, millennials, Naomi Troni, PBI, personal brand, personal brand index, Pinterest, privacy, self-curation, Social Media, social networks, strategy, Twitter | 1 Comment »
In about two hours, I will be wrapping up my first full workweek as an intern at Euro RSCG Worldwide PR. The exhaustion of being up at 5 a.m. every day that had been wearing on me all week is, minute by minute, being replaced by growing elation and excitement at the prospect of sleeping [...]
May 22, 2012 | Categories:CSR, Features, One Young House, Politics, PR, Youth | Tags: interns, internship, One Young House, One Young World, Pittsburgh | Leave A Comment »
[Originally posted on the Huffington Post.] I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently [...]
Apr 30, 2012 | Categories:Features, Insights, Politics, Social Media, Technology, Trends, Youth | Tags: "An American Family", American family, Ann Romney, Barack Obama, blended families, college, divorce, election, Facebook, family, Foursquare, income gap, interracial marriage, jobless millennials, John Edwards, Luiz Inacio Lula da Silva, Lula da Silva, millennials, Mitt Romney, Newt Gingrich, nuclear family, same-sex marriage, Sheryl Sandberg, social norms, Technology, Twitter, unwed mothers | Leave A Comment »
Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]
Apr 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Marketing, Politics, Social Media, Trends | Tags: advertising trends, Barack Obama, Cartier, Chanel, Chipotle, Chrysler, documentaries, fashion trends, Grammys, H&M, long-form advertisement, marketing study, Miu Miu, online trends, political ads, Shalom Harlow, social media trends, Super Bowl, television advertising, Topshop, Vimeo, viral videos, YouTube, YouTube video | Leave A Comment »
When a researcher spent a year inside three British high schools to gather material for a book on masculinity, he found straight teenage boys who were physically affectionate and emotionally expressive. He was surprised to note that the boys had blacklisted the “That’s so gay” insult that remains popular Stateside and that British teens actually [...]
Mar 27, 2012 | Categories:Brainsnacks, Politics, Trends, Youth | Tags: Alan Simpson, British Columbia, CNN, English Football Association, European Gay and Lesbian Sports Federation, gay, homophobia, homosexuality, lesbian, love and relationships, Madrid, masculinity, Rick Santorum, sexuality, soccer, United Kingdom, United States, Wheaton College | Leave A Comment »
When Republican candidate Rick Santorum was quizzed about a passage skewering “radical feminists” in his 2005 book, he admitted that the quote was “new to me” and suggested that his wife, Karen, had authored that portion, though she received no co-writing credit. This hiccup in Santorum’s campaign points not just to how common ghostwriting remains [...]
Mar 22, 2012 | Categories:Brainsnacks, Politics, PR, Trends | Tags: academic ghostwriters, celebrity ghostwriting, CEO ghostwriting, ghostwriters, ghostwriting, Han Han, Karen Santorum, political ghostwriting, public relations, public relations trends, Rick Santorum | Leave A Comment »
[Originally posted on the Huffington Post.] It was always a lofty idea, maybe too good to be true. As it was conceived, the European Union would unite a growing body of member states with a web of treaties and a single currency—a kind of dollar for the United States of Europe. This currency would be [...]
Mar 14, 2012 | Categories:Features, Insights, Politics | Leave A Comment »
[Originally posted on the Huffington Post.] It has been 19 years this week since the first World Trade Center bombing (hello, world, they hate us) and almost 17 years since Oklahoma City exploded at the whim of an American terrorist. I remember that time that had us all fearful, but without the tools to understand [...]
Feb 28, 2012 | Categories:Features, Media, Politics, Social Media, Technology, Trends | Leave A Comment »
Charter schools and magnet schools in the U.S. have long been characterized by waiting lists and lotteries, but now defensive parents and politicos are part of this picture, too. What’s all the fuss about? Conceived in the 1990s, charter schools—schools held accountable to public bodies by a contract or charter—have met with resistance from some [...]
Feb 17, 2012 | Categories:Brainsnacks, Politics, Youth | Tags: charter schools, education trends, equality, high school, low income, magnet schools, middle school, National School Choice Week, poverty, prejudice, private schools, public schools, racism, rallies, school choice, segregation, xenophobia | Leave A Comment »
[Originally posted on Bulldog Reporter's Daily 'Dog.] In no time at all 2012 has become 2011′s plucky and extremely polarizing successor. As opposed to the background noise and emotional handwringing that characterized 2011, 2012 will be heard loud and clear as a defining moment in history. The U.S. presidential election and the Olympic Games [...]
Feb 01, 2012 | Categories:Advertising, Fashion, Features, Health and Wellness, Marketing, Media, Politics, PR, Technology, Trends, Youth | Leave A Comment »
Biking: a boon to the environment or urban nuisance on wheels? It depends on whom you ask. Turns out that the growing number of bicyclists in cities around the world are subject to a bit of a backlash—call it a “backpedal.” And nowhere are the complaints more loudly heard than in New York City (natch). [...]
Jan 27, 2012 | Categories:Advertising, Brainsnacks, Marketing, Politics, PR, Trends | Tags: Advertising, American cyclists, bicycle, bicycle accident, bicyclist, biking, biking accident, British cyclists, Dutch cyclists, environmental movements, global trends, Marketing, Politics, public relations, transportation trends | Leave A Comment »
This is the 29th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Jan 13, 2012 | Categories:Brands, Features, Politics, Social Media, Trends | Leave A Comment »
This is the 26th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Jan 10, 2012 | Categories:CSR, Features, Marketing, Media, Politics, PR, Social Media, Trends | Leave A Comment »
