Crafting a Modern Personal Brand that Works
(Business News Daily, 12.05.15)
According to LinkedIn’s New Norms @Work Study, more than a quarter of global professionals say it’s more appropriate now to self-promote on social media than it was before. Two-thirds said they don’t believe it’s as important to keep personal and professional social media separate, the survey found. Perhaps unsurprisingly, millennials change their LinkedIn profile pictures more than any other generation, making them the most viewed demographic on the site.
Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them— their understanding of what’s in a name.
The Essential Guide to Creating a Distinctive Personal Brand
When I am asked to explain the steps that someone should take to create a compelling and successful online personal brand, I advise people to optimize their social-media profiles and updates and content disseminated so they’re discoverable, sharable and therefore memorable.
Personal Branding: A Fine Line Between Ego and Enterprise Success
With the growth of personal blogs, social media, and other online media, there has been a rapid rise in the number of individuals both within management, and the rank and file of organizations, who are building, and seeking to build, substantial online reputations. However, many companies aren’t necessarily looking at social media as a platform for individuals to build brands, but rather as a channel to reach more customers.
“I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.” —Tyra Banks