[Originally posted on the website of the National Retail Federation.]
In 2013, selfie was named International Word of the Year by Oxford Dictionaries.
Retailers quickly jumped in and have been advancing the selfie concept ever since it clicked onto our radar. Take Warby Parker, which plants custom photo booths in its store locations, and Milo’s Kitchen Treat Truck, which is equipped with one for dogs. JCPenney (a client of the agency I lead, Havas PR North America) ran a back-to-school campaign this year called “Express Your Selfie,” which operates an online gallery where customers can post selfies with personalized emojis they create.