Health Care Transparency Should Be About Strategy, Not Marketing
(Harvard Business Review, 21.05.15)
Health care organizations need to re-think their concept of strategy to thrive in a marketplace driven by competition on value – how well they improve patient outcomes and reduce costs. That re-thinking begins with clarifying what the organizations are truly trying to accomplish, and for what “customers,” and how they are going to distinguish themselves from competitors and offer a unique value proposition.
How One of Healthcare’s Hottest Startups Avoided Being a Middling Wellness Company
(MedCity News, 20.05.15)
More healthcare startups need to talk about their pivots: the moments when the idea they first started with crumbles and – through sheer force of the marketplace – is changed to what business should have been all along.
Finding Humanity at the Intersection of Health and Technology
Over the last few months, there’s been increasing excitement around the innovations in health tech. You know health tech is at critical mass when it hits center stage at SXSW, and the Apple ResearchKit introduction promises to bring together personal healthcare data from a huge proportion of the population. With all the hubbub around the latest innovations, it’s important to identify the human stories at the center of the technology, which supports why the technology isn’t only inevitable, but necessary.
Healthcare Professionals: Chaos Breeds Opportunity
(Medical Marketing & Media, 03.03.15)
Physicians are under the crunch, make no mistake. The modern-day rigors of running a practice, such as maintaining electronic health records (EHRs), complying with legislation, checking formularies and dealing with digital correspondence are increasingly eating into their time for seeing patients and keeping up to date with clinical science. The good news is that they could use some help. The even better news is that they are open to receiving help from pharma companies. Unfortunately, pharma’s offerings to date have been a little spotty. And so doctors remain overwhelmed, yet under¬served. And therein lies the opportunity.
“We cannot solve our problems with the same thinking we used when we created them.” —Albert Einstein