2 Key Lessons in Branding
College students say the darndest things. In a recent marketing class, our discussion turned to McDonald’s unique TV ad, “Signs,” which features shots of the iconic golden arches, each with a customized message on its placard.
The Counterintuitive Way Smart CEOs Work
Great CEOs rarely enter into Player Mode. Rather, his or her first move is to find someone else to do the work. They are very intentional about engaging the organization. That’s why great CEOs are lazy.
Find the Catalyst to Ignite Change for Your Brand
As you began the New Year, you undoubtedly had a hard think about your goals for the marketing department and for the brand. What marketing levers will truly create an impact? What will break through? What results are reasonable?
4 Tech Trends Modern Marketers Can’t Ignore in 2015
(iMedia Connection, 21.01.15)
It is an exciting time for marketers. The technology on the horizon is game-changing, not only for consumers, but also for the media, brands, and retailers trying to reach them. It’s no surprise that much of this is driven by mobile and the soon to be realized Internet of Things. But what is only hype and what is real? What should you pay attention to in 2015?
“People at work are thirsting for context, yearning to know that what they do contributes to a larger whole.” —Daniel Pink