Originally posted on Tennessean.com.
Nashville has seen a dizzying explosion in population and reputation. That has pros and cons. Continue Reading →
Originally posted on Forbes.com.
Trends are a little like epidemics. They happen only when large numbers of people are in close contact and things are changing fast—the way they are now. As major upheavals like the Brexit vote and the U.S. election hurtle us all toward a 2017 that could define 2016 as the year of “you ain’t seen nothin’ yet,” we will see several trends that serve as the catalysts of or the commentary on the unintended consequences of major events. Continue Reading →
This is the seventh of Havas PR’s “11 Trends for 2016.”
When future historians look back to see what people aspired to in our era, they’re going to be struck by how much we love smart. Smart people command a premium at work, of course, which is why so many worldwide are spending more time and money on education. But the world is going crazy not just for smart people but also for smart everything. To find out what smart has come to mean, look no further than the smartphones that have pretty much taken over the phone industry with their big lists of capabilities in small packages.
This is the sixth of Havas PR’s “11 Trends for 2016.”
Less than a decade ago, nobody had heard of apps, let alone owned or used one. That changed with the debut of the App Store in July 2008. Now users of Apple mobile platforms have made more than 100 billion app downloads of the million-plus apps to choose from. Google’s Play Store has a comparable number of apps available and even more downloads, although it generates lower revenues.
This is the fourth of Havas PR’s “11 Trends for 2016.”
For a while, it looked as if environmental awareness was winning out. In the tight times after the 2007-08 financial crisis, previously soaring sales of gas-guzzling vehicles faltered and dipped. Celebrities started touting their green creds by driving fuel-efficient hybrid cars, and General Motors Co. pulled the plug on its massive Hummer SUV. But that apparent shift in conscience coincided with high oil prices and distressed household budgets. Now that oil prices have fallen off a cliff, gasoline is more affordable and sales of SUVs are climbing, accounting for 36 percent of U.S. auto industry volume in mid-2015. Sales of secondhand Hummers are at an 11-year high. So much for consumers’ environmental concern.
[Originally posted on Forbes.com.]
Even as trends reports for the coming year have all been wrapped up and shared around, a trendspotter’s work carries on. Scouting what’s next requires always keeping an eye open and an ear to the ground, and pattern recognition helps a lot—who or what is getting buzzed about where?
In our agency’s annual trends report three years ago, we forecasted an übertrend of the rise in “co-” words (co-create, co-parent, copreneur). Last year, as turbulence reigned and society started moving inward, “self-” was our overriding idea. Next, unease (and fear) will pervade much of life, giving everyone a lingering feeling that things aren’t as they should be. Technology is central to that übertrend and serves as a running theme through the rest of our latest report, “11 Trends for 2016”—from renewables chic and the rise in apps and everything smart, to bigger audiences for virtual events than real ones. Go to our Brainfood tab to download the newly launched report and read what’s in store for the near future.