Health and Wellness Branding Digest, April 16, 2015


Shifting from Weight Management to Wellness
(Food Business News, 01.04.15)

Consumers are thinking less about weight management and more about wellness these days. The result is both food and beverage manufacturers and retailers are reconsidering how they present products to the market.


Mobile for Wellness? ‘App’-solutely!
(Workforce.com, 26.03.15)

You can’t have a wellness program without wellness apps. At least not in 2015.


Gen Y Battling for Balance, Wellness and Less Tech
(MediaPost, 16.02.15)

What does Gen Y really want, in addition to the latest smartphones and all the tech they can handle? Balance, a break from their phones, and escape from technology. Those are among the findings of Mindful Millennials, a new survey from digital health and wellness media platform MindBodyGreen.


Mobile Marketing Report: The Wellness Game
(Medical Marketing & Media, 01.02.14)

Pharma has solved, or at least cut down to manageable size, many problems. Once-feared diseases have been rendered impotent. Bona fide health scourges have been sent the way of the dodo bird. And yet one problem remains frustratingly, intractably resistant to just about every potential antidote: adherence.


“We should focus our efforts on creating environments for our innate psychological needs to flourish.” —Daniel Pink


How Salt Lake City and Utah Became the New Gold Standard

Boston Public Library

[Originally posted on Forbes.com.]

Austin envy is alive and well, especially on the heels of another jam-packed SXSW, but suddenly Utah is looking like the new benchmark for business and quality of life. A rash of new studies and rankings is proving that the Beehive State, and especially Salt Lake City, is increasingly the place to be.

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