Corporate Wellness: How Health Improves the Bottom Line
It seems every time we turn around there is a buzz about “corporate wellness.” I have heard it so many times that I wonder if people are becoming skeptical and leery of it being a marketing ploy. However, I know the importance of health in business as I practice a healthy lifestyle and know the positive impact on my bottom line.
Pharma Moves Into Digital Health
The announcement that Novartis and Qualcomm Ventures have formed a joint venture to invest $100 million in digital health is significant and suggests that big pharma is transitioning from talk to action in the strategy to “move beyond the pill.”
Editor’s Desk: Trials and Innovations
(Medical Marketing & Media, 27.02.15)
These days it’s not uncommon for a pharmaceutical company to launch an innovation unit. AstraZeneca and Pfizer have them, for instance, and the groups are tasked with applying digital technologies and services to problems facing the industry.
FDA Clarifies the Line Between Wellness and Regulated Medical Devices
As promised in its FDASIA report, the FDA has published a draft guidance document that aims to help those creating wellness devices and apps to better understand when their product (or their marketing claims) crosses over into regulated medical device territory. As always the agency is seeking comment from the industry and the public on their new draft guidance for the next 90 days.
“Business has only two functions: marketing and innovation.” —Milan Kundera