The Controversial, Uncertain Future of the Healthcare ‘Consumer’—and Why It Matters
(Healthcare Dive, 22.04.15)
The conceptualization of today’s “patient” as a consumer of healthcare is a premise that, fully established or not, the healthcare industry at large is organizing itself around with all the zeal and determination of a tent convert. The federal government has decreed it, redefining the term in its manifesto for the future of the nation’s healthcare system. Insurers are rolling out consumer engagement programs from wearables to coupons to popular food chains.
Government in Health Marketing Plan that Works Shocker!
If asked to name the current coalition government’s top achievement, people may either snigger and say “nothing” or perhaps mention an obvious policy decision. But just as parliament has been dissolved, there’s a contender in marketing. For the first time, Marketing Week reported yesterday, cola sales are down and bottled water sales are up. It means—again for the first time—that water is the leading beverage category, by volume, in the UK.
Survey Suggests Doctors Increasingly Look for Digital Engagement
(Medical Marketing & Media, 10.03.15)
Life science companies should increase their investment in digital channels to engage HCPs, according to research that will be released Wednesday by Cegedim Relationship Management.
Health Care: A Modern Day Blade Runner?
Throughout the health ecosystem new technologies and medical advancements enter the market every day. Yet, as Jonathan Bush, President and CEO of athenahealth commented during the 2014 Forbes Healthcare Summit, “Only in health care can you increase the staff needed and slow productivity, costing more, by adding new technologies.”
“The keys to brand success are self-definition, transparency, authenticity and accountability.” —Simon Mainwaring