New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]
Feb 26, 2013 | Categories:Agency News, Fashion, Health and Wellness, PR | Tags: advocacy, brainfood, cause, change, CSR, learning, Music, new business, NGO, personal care, pharma | Leave A Comment »

[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]
Jan 17, 2013 | Categories:Brands, Fashion, Features, Media, Social Media, Trends | Tags: actor, Badgley Mischka, Ben Affleck, Bradley Cooper, Brands, Carey Lowell, celebrity, Claire Danes, Emily Blunt, evolve, Fashion, girls, Giuliana Rancic, Glamour, Golden Globe Awards, HBO, Hugh Dancy, hyphenate, influencer, Jack Black, Jennifer Garner, Jimmy Fallon, Jimmy Kimmel, John Krasinski, Kate Hudson, Keith Urban, Kristen Bell, Lena Dunham, Liev Schreiber, Lincoln, Naomi Watts, Nicole Kidman, personal branding, personal brands, Pinterest, Polyvore, power couples, purple, red carpet, Richard Gere, Savannah Guthrie, star, style | Leave A Comment »

[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 14, 2013 | Categories:Fashion, Features, Marketing, Trends | Tags: Aboriginal art, Apple, art, Australia, authentic, Avatar, Brazil, Carl Jung, criminal justice, culture, essentialism, Fashion, First Peoples, George Lucas, intellectual property, Joseph Campbell, Mardi Gras, native, Native American, Picasso, place, real, Star Wars, style, Trends, trendspotter, trendspotting, tribe, virtual, What's Next? | Leave A Comment »
Happy New Year from the agency that predicts that Duchess Kate will launch “royal renewals,” making hand-me-downs as warm as homemade. “How are they going to dress your new prince or princess?” Havas PR CEO Marian Salzman asked readers of The Times of London a few days ago. “My guess is that baby isn’t going [...]
Jan 02, 2013 | Categories:Agency News, Fashion, Trends | Tags: 120M Books, baby, Havas PR, Kate Middleton, mind and mood, renewals, secondhand, Trends, What's Next? | Leave A Comment »
With an increasing backlash against the unrealistic portrayal of women, a new Girl Scout study shows that 81 percent of young girls say they prefer to see “real-size” models. Some media personalities have been pushing for the “real” look as well, such as the cast of “The Talk,” who decided to forsake makeup for the [...]
Dec 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Trends, Youth | Tags: Dolce & Gabbana, Dolores Cortés, Dove, Girl Scout, Lanvin, models, real beauty, real-size models, runway, The Talk, TrendsU | Leave A Comment »

[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]
Dec 19, 2012 | Categories:Brands, Fashion, Features, Marketing, Trends | Tags: Alexander Wang, Balenciaga, brand, brand name, Brands, Chanel, CSR, Dita Von Teese, Donna Karan, entrepreneur, evolution, Fashion, Karl Lagerfeld, Kenneth Cole, Louis Vuitton, Marc Jacobs, Marketing, Martha Stewart, personal branding, personality, Ralph Lauren, risks, The New York Times, Tommy Hilfiger | Leave A Comment »
Designers might be showing off their news lines of the season, but as the economy continues to recover so very slowly, fashion-forward consumers aren’t able to afford what they used to. This has meant making the newest high-end designers as affordable as possible, with such businesses as Rent the Runway, where users rent designer clothing [...]
Nov 14, 2012 | Categories:Brainsnacks, Fashion, Trends | Tags: & Other Stories, designers, Fashion, H&M, high fashion, JCPenney, Joe Fresh, Maison Martin Margiela, Marc Jacobs, Neiman Marcus, Oscar de la Renta, Rent the Runway, the economy, Versace | Leave A Comment »

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
Thanks to shows like “Project Runway” and a desire for custom clothing, sewing is making a comeback. Not only are baby boomers returning to the hobby during retirement, but they’re also bringing their children and grandchildren along for the ride. Sewing social network BurdaStyle grew by 47 percent in a year’s time, and NYC yarn [...]
Sep 13, 2012 | Categories:Brainsnacks, Fashion, Marketing, Social Media, Trends, Youth | Tags: baby boomers, BurdaStyle, DIY trend, dress forms, hobbies, pastimes, Project Runway, Purl SoHo, retro trends, sewing, sewing machines, sewing trend, Singer sewing | Leave A Comment »
A new mantra for the fashion business might be “Men don’t shop; they buy.” Menswear accounted for 40 percent of the total luxury fashion market last year, growing 14 percent in 2011, compared with womenswear, which grew by just 8 percent. In Australia, the post-recession recovery phase paired with Gen X’s concern with its appearance [...]
Sep 10, 2012 | Categories:Brainsnacks, Fashion, Marketing, Trends, Youth | Tags: Australia menswear, Fashion, fashion trends, Generation X, Jean Paul Gaultier, Lanvin, menswear, menswear online, menswear trends, online retail, Paul Smith, Pierre Cardin, Spring-Summer 2013 menswear | Leave A Comment »
The average American buys 64 items of clothing each year—more than one item per week—spending roughly $1,100 (just 3 percent of this goes to American-made clothes). It’s called “fast fashion,” and all those $10 tank top sales add up; fast fashion pioneers H&M and Zara netted $746 million and $540.2 million, respectively, in recent quarters, [...]
Sep 05, 2012 | Categories:Brainsnacks, Fashion, Marketing, Trends | Tags: American consumers, American trends, Australia fast fashion, fashion industry, fashion trends, fast fashion, garment industry, H&M, haute couture, local movement, Morgan Stanley, Zara | Leave A Comment »
Whether tightening the turkey neck or making the most of a weak chin, chin augmentations are quickly growing in popularity, leaving breast implants, liposuction and Botox in the dust. Between 2010 and 2011, there was a 71 percent increase in “chinplants”—thanks to the flood of aging baby boomers, more competition in the workplace (90 percent [...]
Aug 07, 2012 | Categories:Brainsnacks, Fashion, Health and Wellness, Trends, Youth | Tags: aesthetic surgery degree, baby boomers, CEO trends, chin job, cosmetic surgeon, cosmetic surgery, dermal fillers feet, executive chins, men plastic surgery, plastic surgeon, plastic surgery, plastic surgery cost, plastic surgery safety, plastic surgery trends, prom plastic surgery, video chat technology | Leave A Comment »
Black women are returning to their natural hair texture in droves, and in a hurry: Thirty-six percent of black women in 2011 abstained from chemically relaxing or straightening their hair compared with 26 percent in 2010. The process of going natural, called “transitioning,” generally begins with a woman shaving off her chemically straightened hair, though [...]
Jul 24, 2012 | Categories:Brainsnacks, Fashion, Health and Wellness, Trends | Tags: African-American women, beauty trends, black women, Carol’s Daughter Transitions kit, chemical relaxing, early onset puberty, Esperanza Spalding, hair straightening, hairstyle trends, natural hair, natural hair photography, natural hair tutorial, Sally Beauty Supply, Solange Knowles, transitioning hair, uterine fibroid tumors | Leave A Comment »
After a slow but steady reemergence over the past few years, retro fashions like little-girl bangs, ruby lips, tie-front crop tops and high-waisted pants are back in a big way. Pinup chic, popularized by Rita Hayworth, Marilyn Monroe and Bettie Page, among others, is fundamentally demure, even wholesome in comparison with some hypersexy modern styles. [...]
Jul 05, 2012 | Categories:Brainsnacks, Fashion, Trends | Tags: Anna Sui, Bettie Page, Diane von Furstenberg, Dita Von Teese, Dolce & Gabbana, fashion trends, Guess by Marciano, Jason Wu, Kat Von D, Katy Perry, Lana del Rey, Louis Vuitton, Marilyn Monroe, pin-up fashion, pin-up girls, pin-ups, Rita Hayworth | Leave A Comment »
For a bride with 20 pounds to shed in two weeks flat, the “feeding tube diet” can sound like an answered prayer. Other calorie-counters are administering daily injections of the pregnancy hormone HCG (human chorionic gonadotropin), a controversial method that was popular in the ’50s, debunked in the ’60s and is now making its comeback. [...]
Jun 26, 2012 | Categories:Brainsnacks, Fashion, Health and Wellness, Trends, Youth | Tags: anorexia, anorexic models, Atkins diet, dieting brides, dieting trends, diets for brides, Dukan diet, feeding tube trends, HCG diet, Jenny Craig, Jessica Simpson diet, London, nutrition and disordered eating in dance, South Beach diet, Vogue, Weight Watchers | Leave A Comment »

Actress Jennifer Aniston was recently spotted at the airport with boyfriend Justin Theroux wearing what can only be described as MC Hammer-esque: Her cropped dark denim jeans featured a drop crotch a little too reminiscent of rapper MC Hammer’s harem-style pants of the early ’90s. Aniston has always been a fashion and beauty trendsetter. Her [...]
Jun 14, 2012 | Categories:Fashion, Features, Trends | Tags: Britney Spears, Caroline Trentini, denim, designers, drop-crotch jeans, Fashion, harem pants, jeans, Jennifer Aniston, Jessica Simpson, Justin Theroux, Justin Timberlake, MC Hammer, Olivier Theyskens | 1 Comment »
First came “babyccinos” and iPad apps for infants—now there are these, just some of the outrageously priced designer children’s items offered in the burgeoning market for stylish tots: a frothy little Lanvin dress that retails for $1,200, a fuchsia puffer jacket from Moncler priced at $380 and a pair of $132 True Religion cargo pants. [...]
Jun 13, 2012 | Categories:Brainsnacks, Fashion, Technology, Trends, Youth | Tags: apparel trends, Asia trends, babyccinos, Brandili Mundi, children's apparel, children’s clothing, designer kid's clothing, Diane von Furstenberg, Duda Bündchen, Fendi, GapKids, Gucci, Gwen Stefani, Heidi Klum, iPad, Lanvin, luxury trends, Marc Jacobs, Marni, Middle East trends, Missoni, Moncler, Oscar de la Renta, retailer trends, Roberto Cavalli, Stella McCartney, Target, True Religion, Truly Scrumptious by Heidi Klum, Wall Street | Leave A Comment »

I have spent the greater part of the past few years poring over fashion blogs, designer websites and photographs from impossibly distant events like the Met Gala or the Cannes Film Festival. I can identify an article of clothing purchased from any major retailer, if not just because I recognize it, but also because I [...]
Jun 08, 2012 | Categories:Fashion, Features, Marketing, Social Media, Trends | Tags: beauty, bloggers, Cannes Film Festival, clothing, consumer, designer, Fashion, fashion bloggers, fashion blogs, fashion trends, identity, media literacy, Met Gala, Pittsburgh, retail, self-esteem, Trends, websites | Leave A Comment »

What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
The luxury goods industry isn’t looking too shabby these days, having benefited from serious growth in emerging markets and the buying power of vacationing Chinese. In fact, appealing to Chinese tourists has swiftly become top priority for brands like Burberry and Tiffany, both of which staffed their biggest shops with Mandarin-speaking salespeople. Chinese tourists are [...]
Jun 01, 2012 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Burberry, China, Chinese tourists, Chinese visitors, Harrods, iPad, luxury industry, luxury market, luxury sales, luxury trends, Neiman Marcus, real-tail, retail trends, Stella McCartney, The Luxury Institute | Leave A Comment »
Taking a lesson from the established popularity of fashionable food trucks, the retail industry is going mobile as well—with quirky clothing and accessories stores in vehicles as varied as rehabbed double-decker buses, school buses, Airstreams and Winnebagos. See Wanderlust, which sells vintage and handmade goods in Portland, Ore., from a 1969 converted travel trailer or [...]
May 23, 2012 | Categories:Brainsnacks, Fashion, Social Media, Technology, Trends | Tags: boutiques on wheels, e-commerce, Fashion, fashion trends, fashion trucks, L'Oréal, mobile commerce, shopping trends, social, Social Media, taxi shops | Leave A Comment »
Swap shopping is a green- and budget-friendly way to clean out your closet and then promptly stock it again—this time with stuff you actually might wear. At a swanky L.A. café with ivy crawling up the brick storefront, a group of vintage enthusiasts recently hosted a vintage clothing “swap and shop”; in Canada a nonprofit [...]
May 08, 2012 | Categories:Brainsnacks, Fashion, Trends | Tags: children's clothing swap, children's clothing trends, clothing swap, consumer trends, Dig N' Swap, eco trends, Little Black Bag, Modern Life, online clothing swap, online swap shopping, Prosumer Report, shopping trends, sustainability trends, swap shopping, thredUP, tradeizze, vintage clothing swap | Leave A Comment »
Molly Sims reports being in a “Santa Fe state of mind” this spring. The supermodel has curated a collection of discounted, Southwest-inspired clothing and jewelry for social shopping site Open Sky. Padma Lakshmi, Kristin Cavallari, Stacy Keibler and dozens more tastemakers have also hand-selected items for sale on the site. Known as “social shopping,” the [...]
May 01, 2012 | Categories:Brainsnacks, Brands, Fashion, Marketing, Social Media, Trends | Tags: Facebook, fashion trends, Feyt, Fina File, Kristin Cavallari, Moda Operandi, ModeWalk, Molly Sims, Open Sky, Pinterest, shopping trends, Social Media, social shopping, Stacy Keibler, StyleOwner, Twitter | Leave A Comment »