Fashion

How Metrosexuality Has Made Over the Men of Connecticut

How Metrosexuality Has Made Over the Men of Connecticut

[Originally published by the Stamford Advocate.] Connecticut: birthplace of the metrosexual? Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it [...]


The Man Brand

The Man Brand

[Originally posted on Forbes.com.] It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly [...]


Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]


How Can a Brand Grow Up? (See: Miley Cyrus)

How Can a Brand Grow Up? (See: Miley Cyrus)

[Originally posted on Forbes.com.] The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good girl, get [...]


How Words Paint the Trends: New Words of 2013

How Words Paint the Trends: New Words of 2013

[Originally posted on Forbes.com.] Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the collective intelligence [...]


The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

[Originally posted on Forbes.com.] The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the brashly outspoken, love-to-hate, famous-for-being-famous [...]


We’re Breathing Change

New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]



From Bradley to Lena: Personal Branding on the Red Carpet

From Bradley to Lena: Personal Branding on the Red Carpet

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]


Reconnecting to Reality with Native Cultures

Reconnecting to Reality with Native Cultures

[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


A Year of Renewal

Happy New Year from the agency that predicts that Duchess Kate will launch “royal renewals,” making hand-me-downs as warm as homemade. “How are they going to dress your new prince or princess?” Havas PR CEO Marian Salzman asked readers of The Times of London a few days ago. “My guess is that baby isn’t going [...]


Trendspotting: The “Real” Model

With an increasing backlash against the unrealistic portrayal of women, a new Girl Scout study shows that 81 percent of young girls say they prefer to see “real-size” models. Some media personalities have been pushing for the “real” look as well, such as the cast of “The Talk,” who decided to forsake makeup for the [...]


Turning Your Name into a Brand

Turning Your Name into a Brand

[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]


Trendspotting: Cutting the Cost of High Fashion

Designers might be showing off their news lines of the season, but as the economy continues to recover so very slowly, fashion-forward consumers aren’t able to afford what they used to. This has meant making the newest high-end designers as affordable as possible, with such businesses as Rent the Runway, where users rent designer clothing [...]


Stormy Weather for Retailers

Stormy Weather for Retailers

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]


Trendspotting: Hobby Alert

Thanks to shows like “Project Runway” and a desire for custom clothing, sewing is making a comeback. Not only are baby boomers returning to the hobby during retirement, but they’re also bringing their children and grandchildren along for the ride. Sewing social network BurdaStyle grew by 47 percent in a year’s time, and NYC yarn [...]


Trendspotting: The New Dapper

A new mantra for the fashion business might be “Men don’t shop; they buy.” Menswear accounted for 40 percent of the total luxury fashion market last year, growing 14 percent in 2011, compared with womenswear, which grew by just 8 percent. In Australia, the post-recession recovery phase paired with Gen X’s concern with its appearance [...]


Trendspotting: Fast Times

The average American buys 64 items of clothing each year—more than one item per week—spending roughly $1,100 (just 3 percent of this goes to American-made clothes). It’s called “fast fashion,” and all those $10 tank top sales add up; fast fashion pioneers H&M and Zara netted $746 million and $540.2 million, respectively, in recent quarters, [...]


Trendspotting: On the Chin

Whether tightening the turkey neck or making the most of a weak chin, chin augmentations are quickly growing in popularity, leaving breast implants, liposuction and Botox in the dust. Between 2010 and 2011, there was a 71 percent increase in “chinplants”—thanks to the flood of aging baby boomers, more competition in the workplace (90 percent [...]


Trendspotting: To and ’Fro

Black women are returning to their natural hair texture in droves, and in a hurry: Thirty-six percent of black women in 2011 abstained from chemically relaxing or straightening their hair compared with 26 percent in 2010. The process of going natural, called “transitioning,” generally begins with a woman shaving off her chemically straightened hair, though [...]


Trendspotting: Paging Bettie Page

After a slow but steady reemergence over the past few years, retro fashions like little-girl bangs, ruby lips, tie-front crop tops and high-waisted pants are back in a big way. Pinup chic, popularized by Rita Hayworth, Marilyn Monroe and Bettie Page, among others, is fundamentally demure, even wholesome in comparison with some hypersexy modern styles. [...]


Trendspotting: Weight and See

For a bride with 20 pounds to shed in two weeks flat, the “feeding tube diet” can sound like an answered prayer. Other calorie-counters are administering daily injections of the pregnancy hormone HCG (human chorionic gonadotropin), a controversial method that was popular in the ’50s, debunked in the ’60s and is now making its comeback. [...]


Hammer Jeans? Not 2 Legit!

Hammer Jeans? Not 2 Legit!

Actress Jennifer Aniston was recently spotted at the airport with boyfriend Justin Theroux wearing what can only be described as MC Hammer-esque: Her cropped dark denim jeans featured a drop crotch a little too reminiscent of rapper MC Hammer’s harem-style pants of the early ’90s. Aniston has always been a fashion and beauty trendsetter. Her [...]


Trendspotting: Sew Cute

First came “babyccinos” and iPad apps for infants—now there are these, just some of the outrageously priced designer children’s items offered in the burgeoning market for stylish tots: a frothy little Lanvin dress that retails for $1,200, a fuchsia puffer jacket from Moncler priced at $380 and a pair of $132 True Religion cargo pants. [...]