Fashion

The New Power of Millennial Hispanics

The New Power of Millennial Hispanics

[Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation [...]


Extreme Authenticity: You’d Better Know What the Symbols Mean

Extreme Authenticity: You’d Better Know What the Symbols Mean

[Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more [...]


Eyes Wide Open on the Next America

Eyes Wide Open on the Next America

[Originally posted on PRWeek.com.] If you want to understand the real action shaping what’s next in our dynamic nation, forget New York City. Sure, it’s still the economic and cultural powerhouse it has been for centuries, but it’s essentially a separate nation dancing to its own tune and watching its moves obsessively in the media [...]


Crash the Gates: The New Route to Success for Graduates and Everyone Else

Crash the Gates: The New Route to Success for Graduates and Everyone Else

[Originally posted on PRWeek.com.] The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time and energy following [...]


How Metrosexuality Has Made Over the Men of Connecticut

How Metrosexuality Has Made Over the Men of Connecticut

[Originally published by the Stamford Advocate.] Connecticut: birthplace of the metrosexual? Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it [...]


The Man Brand

The Man Brand

[Originally posted on Forbes.com.] It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly [...]


Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]


How Can a Brand Grow Up? (See: Miley Cyrus)

How Can a Brand Grow Up? (See: Miley Cyrus)

[Originally posted on Forbes.com.] The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good girl, get [...]


How Words Paint the Trends: New Words of 2013

How Words Paint the Trends: New Words of 2013

[Originally posted on Forbes.com.] Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the collective intelligence [...]


The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

[Originally posted on Forbes.com.] The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the brashly outspoken, love-to-hate, famous-for-being-famous [...]


We’re Breathing Change

New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]



From Bradley to Lena: Personal Branding on the Red Carpet

From Bradley to Lena: Personal Branding on the Red Carpet

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]


Reconnecting to Reality with Native Cultures

Reconnecting to Reality with Native Cultures

[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


A Year of Renewal

Happy New Year from the agency that predicts that Duchess Kate will launch “royal renewals,” making hand-me-downs as warm as homemade. “How are they going to dress your new prince or princess?” Havas PR CEO Marian Salzman asked readers of The Times of London a few days ago. “My guess is that baby isn’t going [...]


Turning Your Name into a Brand

Turning Your Name into a Brand

[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]


Stormy Weather for Retailers

Stormy Weather for Retailers

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]


Trendspotting: Paging Bettie Page

After a slow but steady reemergence over the past few years, retro fashions like little-girl bangs, ruby lips, tie-front crop tops and high-waisted pants are back in a big way. Pinup chic, popularized by Rita Hayworth, Marilyn Monroe and Bettie Page, among others, is fundamentally demure, even wholesome in comparison with some hypersexy modern styles. [...]


Trendspotting: Weight and See

For a bride with 20 pounds to shed in two weeks flat, the “feeding tube diet” can sound like an answered prayer. Other calorie-counters are administering daily injections of the pregnancy hormone HCG (human chorionic gonadotropin), a controversial method that was popular in the ’50s, debunked in the ’60s and is now making its comeback. [...]


Hammer Jeans? Not 2 Legit!

Hammer Jeans? Not 2 Legit!

Actress Jennifer Aniston was recently spotted at the airport with boyfriend Justin Theroux wearing what can only be described as MC Hammer-esque: Her cropped dark denim jeans featured a drop crotch a little too reminiscent of rapper MC Hammer’s harem-style pants of the early ’90s. Aniston has always been a fashion and beauty trendsetter. Her [...]


Trendspotting: Sew Cute

First came “babyccinos” and iPad apps for infants—now there are these, just some of the outrageously priced designer children’s items offered in the burgeoning market for stylish tots: a frothy little Lanvin dress that retails for $1,200, a fuchsia puffer jacket from Moncler priced at $380 and a pair of $132 True Religion cargo pants. [...]


Connecting with Fashion

Connecting with Fashion

I have spent the greater part of the past few years poring over fashion blogs, designer websites and photographs from impossibly distant events like the Met Gala or the Cannes Film Festival. I can identify an article of clothing purchased from any major retailer, if not just because I recognize it, but also because I [...]


One-Man (and One-Woman) Brands

One-Man (and One-Woman) Brands

What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]


Trendspotting: Fancy Pants

The luxury goods industry isn’t looking too shabby these days, having benefited from serious growth in emerging markets and the buying power of vacationing Chinese. In fact, appealing to Chinese tourists has swiftly become top priority for brands like Burberry and Tiffany, both of which staffed their biggest shops with Mandarin-speaking salespeople. Chinese tourists are [...]