Social Responsibility Buoys Business Health
(Business in Vancouver, 02.08.16)
A business that is concerned only about profits is kind of like a person who is obsessed with his or her own body mass index (BMI). While a BMI can tell you vital information, it doesn’t give you a full picture of your health. Similarly, a focus solely on profit that ignores social responsibility does not give an accurate description of the health of a business.
Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Subway and the Coca-Cola Company are partnering on a clean-water cause marketing campaign.
Record $373.25 Billion Given to U.S. Charities
(The NonProfit Times, 14.06.16)
Donors dug deep during 2015 and reached record highs in charitable giving for a second consecutive year hitting $373.25 billion, up 4.1 percent from 2014, according to preliminary estimates released today. It’s the first time in a decade that giving reached double-digit growth during a two-year period at 10.1 percent.
4 Ways to Share Your Brand’s Philanthropic Story
According to a 2015 study by Cone Communications, 64 percent of millennials use social media to address or engage with companies around social and environmental issues.
“[The] glorious power of free will to choose envisages beneficent social responsibility as manifest and welcome.” —Louis Sullivan