Why Brands Should Take a Lesson from Unilever on Sustainability
The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business.
The ‘Truth’ About Modern Cause Marketing
(Huffington Post, 28.04.16)
Just like promoting any consumer brand, starting a lasting conversation about a particular non-profit, cause or charity requires collaboration across all lines of marketing communications. The media landscape is in a state of constant evolution, and just like brand marketers, non-profits need to embrace evolving opportunities and techniques in order to be effective. We’re learning much about this category through our work with Truth Initiative, the national public health organization that funds and directs the truth® campaign.
Ad Campaign Encourages Creatives to Think Beyond Consumerism
(Sustainable Brands, 05.04.16)
Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several posters in front of ad agency offices in Manchester and London.
Corporate Philanthropy Can Have a Positive Impact on Employees
Corporate philanthropy benefits organizations in many ways: Giving enhances a business’s reputation and strengthens a business’s efforts toward corporate social responsibility. But does corporate philanthropy do anything to benefit a business’s employees?
“Globalization makes it clear that social responsibility is required not only of governments, but of companies and individuals.” —Anna Lindh