What Makes Cause Marketing Different?
(Search Engine Journal, 14.07.16)
Cause marketing is what happens when a for-profit business works together with a nonprofit in a way they both can benefit. In fact, it’s more common for companies to work toward a social cause than not.
Cause Marketing: How Your Company Can Focus on Purpose as Well as Profit
Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can be the difference between brand loyalty or disengagement.
The Psychology Behind Successful Cause Marketing
(Content Standard, 18.05.16)
Every morning with a cup of wake-up fuel in hand, I turn on the TV to watch the news, and I’m bombarded by ads I can’t stand. When I try to remember the last time I got annoyed with a brand I needn’t think back more than 15 minutes. But when was the last time I was inspired by a brand, or moved by its story?
As Corporations Fade, a Search for What’s Next
Apple’s market cap ($607 billion) is more than the GDP of Argentina or Sweden. But the dinosaurs got big, too. And many publicly traded corporations are like dinosaurs, says author Gerald Davis. They cannot keep up with changes in hiring, sourcing and technology. He attests that they are becoming obsolete, and it’s time to think about what’s next.
“The voluntary approach to corporate social responsibility has failed in many cases.” —David Suzuki