Remembering D-Day Soldiers in Coverage Worldwide

Seventy years ago on June 6, around 2,500 U.S. soldiers died in the D-Day invasion of Normandy in order to liberate our ally France. The French people have been forever grateful and commemorated this anniversary with a quiet and moving ceremony in the coastal town with U.S. President Barack Obama, Russian President Vladimir Putin and French President François Hollande in attendance.
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How Brands Can Translate Support for the Troops This Memorial Day

[Originally posted on Forbes.com.]

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without thinking about the holiday’s origins.
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Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.

Corporate Branding Digest, Nov. 12, 2013


Why Digital Marketers Should Consider Latin America
(Mashable, 06.11.13)

With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration—Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. And with the 2014 World Cup and the 2016 Summer Olympics set to take place in Brazil, big things are on the way for Latin America and its economies.


Branding Through Public Displays of Affection
(Forbes, 31.10.13)

Have you noticed that some brands have been up to some good lately? I mean the really public kind, where brands are using their marketing as an instrument for doing good? And I don’t mean business-model good like Tom’s Shoes, where some portion of every purchase goes to a good cause (which is great, btw). Or advertising concepts that make us feel good like the new Guinness spot, where all the friends are playing basketball in wheelchairs in support of a disabled friend (which is also great, btw).


7 Reasons Why Your Social Media Marketing Strategy Needs Help
(Social Media Today, 30.10.13)

Can you honestly say that you are completely satisfied with your social media marketing strategy? According to the highlights of the 2013 Social Media Marketing Report compiled by Social Media Examiner, the answer is most definitely “no” with only a third of the 3,000 businesses surveyed that feel good about the impact that their business is making on Facebook.


How CEOs Should Use Personal Branding to Drive Business
(ClickZ, 24.07.13)

One of the greatest assets your company has for online marketing is the CEO. Nurturing her personal brand enhances the company’s brand. Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company’s image in the minds of the media, prospects, customers and other decision-makers.


“Fate gave to man the courage of endurance.” —Ludwig van Beethoven


Corporate Branding Digest, Oct. 28, 2013


Not All Attempts to Do Good Do Well
(MediaPost, 25.10.13)

The challenge is not just convincing consumers your cause is a good one. They know it is, whether you are fighting autism, feeding abandoned pets or defending rain forests. The task is to convince consumers that it’s a good cause for them, and for this very moment.


Cooperative Content Will Eventually Dominate Your Polished Content
(Convince & Convert, 25.10.13)

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced “Youtility” in the least, and are instead making content they think they need, rather than content real people actually want. Part of what is driving this misalignment of content and real value is our current infatuation with brands creating “great” content and going toe-to-toe with publishers.


The Five Cs of Leadership
(Global Times, 24.10.13)

Indra K. Nooyi, the chairman and CEO of PepsiCo, gave this advice at the Tsinghua Management Global Forum at Tsinghua University on October 23.


Branding for the C-Suite—How to Overcome Barriers
(Corp Magazine, 12.09.13)

Many upper-level executives, especially those who have been in the field for 20 years or more, find it difficult to get used to the idea of personal branding. For them, marketing has always been about promoting a product or a company, not themselves. Until recently, personal branding consisted almost exclusively of managing relationships with key customers or partners. However, times have changed.


“For success, attitude is equally as important as ability.” —Harry F. Banks


A Person Is a Person Because of Other People*

I recently learned about the passing of one of my favorite college professors, Peter Juviler. Peter’s human rights lectures had an immense impact on the Barnard community and me personally. He believed in his students and encouraged us to think critically and with compassion. His enthusiasm for social justice and his passion for human decency inspired me to attend graduate school, study international human rights and pursue a career that advanced the common good.

I’ve been working in the human rights field for a long time. But it’s much more than “work.” Human rights shaped and defined me as an individual. Mark Twain wrote that “the two most important days in your life are the day you are born and the day you find out why.” I was born to serve humanity.

From documenting the voices of women’s rights advocates in Calcutta to raising awareness of global gender-based violence through the #VDAY campaign, the path I chose has led me to extraordinary people and opportunities.

One of these opportunities came along last month: Havas PR North America chose to sponsor me as a delegate for the 2013 One Young World (OYW) summit. Founded in 2009 by David Jones and Kate Robertson, OYW is a London-based charity that brings together youth from around the world, helping them make lasting connections to create positive change. Described by some as the “junior Davos,” OYW stages an annual summit to gather 1,300 future leaders from around 185 countries. The summit gives delegates the kind of media platform afforded ordinarily only to those who lead countries and corporations.

In a few days, I will leave for Johannesburg to attend the fourth summit. As part of the Havas Health and Havas PR delegation, my colleagues and I will participate in debates and formulate solutions for some of the world’s most pressing issues.

The chance to engage with more than 1,000 agents of change from around the world does not happen often. During the summit, my hope is to organize a session on using digital media to empower marginalized communities to fight for their human rights. The idea was inspired by the mission of Digital Democracy, an organization that works in 20-plus countries, strategically employing technology to enhance the work of its partners addressing human rights.

Many years ago, Peter reminded me that the cause of social justice is best served not outside the private sector but, whenever possible, in partnership with it. That counsel was life-changing.

After the summit, as a newly minted OYW Ambassador, I would like to return to Havas PR—which is already very focused on corporate social responsibility and pro bono work—and set about creating change from within, as many other ambassadors have managed to do in their own companies.

OYW Counselor Archbishop Emeritus Desmond Tutu once said: “A person is a person through other persons. None of us comes into the world fully formed. We would not know how to think, or walk, or speak or behave as human beings unless we learned it from other human beings. We need other human beings in order to be human. I am because other people are.”

I am who I am because of Peter’s teachings. As I set forth on this incredible journey, I will keep him in my thoughts, as I always have.

*Umuntu Ngumuntu Ngabantu. (Zulu proverb)

[photo: One Young World]