Earned Media Can Yield Big Rewards for Philanthropy
(Huffington Post, 12.05.15)
Corporate social responsibility (CSR), corporate citizenship, philanthropy, engagement, shared value—regardless of the name you use, this aspect of doing business is here to stay. And like all core business attributes, communicating about it effectively is critical.
Marketing for Good
The rise of ultra-transparency has placed CSR in the midst of a revolution, with huge implications for marketing.
The Brands on a Mission to Do Well by Doing Good
(Marketing Week, 08.04.15)
Trying to change the behaviour of consumers is no easy task but brands are taking it upon themselves to educate the public about sustainability, with Birds Eye aiming to stop unnecessary food waste and Jigsaw aiming to stop clothing going to landfill.
The Key to Marketing Sustainability: Make It Sexy
(Triple Pundit, 29.01.15)
Sexy sustainability. You always put those two words together, right? Stop laughing. Sustainability is a lot of things, but for most of us, sexy isn’t one of them. That needs to change.
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” —Simon Sinek