Where Wal-Mart and Philanthropy Mix
(The Wall Street Journal, 26.04.16)
On a recent Thursday night here, hundreds gathered in a hotel convention center for another chicken dinner in the name of a good cause.
How Not to Connect Your Brand to a Social Cause
Efforts by brands to support environmental messages can be a popular success or go horribly awry. Strategy consultant Anthony Caravello outlines a recent misstep by grocery delivery service Honestbee to show how not to connect a brand with a social cause.
Corporate Social Responsibility Is Not a Marketing Strategy
(Advertising Age, 20.04.16)
“Be the change you wish to see in the world.” Sound familiar? It’s an oft-misattributed Gandhi quote puttering around on America’s bumpers and inked in high school yearbooks. While Gandhi never spoke these words, the message is a noble one. In fact, you may be surprised to learn that the sentiment informs some of America’s most innovative brands when it comes to corporate social responsibility.
Want to Do Well by Doing Good? There’s an App for That
Whether we need a lift, a reservation or fashion advice, we’ve come to expect that someone has built an app to help us get whatever we need.
“I’ve learned about what it means to focus on a culture, to build social responsibility and the idea of a company as a super-organism.” —Biz Stone