CSR

Havas PR’s Work for Nonprofits Is Grand

At least that’s what Bulldog Reporter said, by awarding our agency and our partners in the United Nations Foundation/92Y #GivingTuesday comms corps the Grand Prize and two Golds (for Best Charitable Giving/Fundraising Campaign and Best Use of Social Media) in its Not-for-Profit Awards program. The #GivingTuesday campaign “exemplifies the best our profession can attain,” said [...]


Remembering D-Day Soldiers in Coverage Worldwide

Remembering D-Day Soldiers in Coverage Worldwide

Seventy years ago on June 6, around 2,500 U.S. soldiers died in the D-Day invasion of Normandy in order to liberate our ally France. The French people have been forever grateful and commemorated this anniversary with a quiet and moving ceremony in the coastal town with U.S. President Barack Obama, Russian President Vladimir Putin and [...]


We’ve Got Cause at Our Core

Showing breakthrough thinking and initiative in cause communications (say the judges), Havas PR has won seven awards out of our seven entries in the inaugural Bulldog Reporter CSR Awards—six gold and one silver. The honored work: Ford Warriors in Pink (Best Campaign Supporting Health), the Parker Family (Best Cause/Advocacy Campaign), the Bob Woodruff Foundation (Best [...]


How Brands Can Translate Support for the Troops This Memorial Day

How Brands Can Translate Support for the Troops This Memorial Day

[Originally posted on Forbes.com.] After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without thinking about the [...]


Proving the Relevance of Networked Versus a Network

In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended [...]


A Dozen Reasons Why Our Way of Thinking Works

In the span of one week, Havas PR North America and the Havas PR Global Collective got word of a dozen new industry honors: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. Our expertise in media relations, cause, innovation and social media is clear when seeing our honored campaigns for [...]


Can Capitalism Afford a Conscience?

Can Capitalism Afford a Conscience?

[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]


Three for Three: Honored to be on PR News’ CSR A-List Again

For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment to cause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part [...]


What Will Branding Look Like In 2014?

What Will Branding Look Like In 2014?

[Originally posted on Forbes.com.] Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, those that marketers tell [...]


We’re Digital—and Winners—at the Core

This week Havas PR was awarded four Bulldog Reporter Digital/Social PR Awards, backing up our company’s mission to be digital at the core and our emphasis on all things social. Our four honors: Gold, Best Online Employee Communications, TrendsU (the collaborative e-learning program based on trends and marketing that we developed for our global company); [...]


Havas PR Is Giving Our All for #GivingTuesday

It’s the second year for #GivingTuesday, a movement designed by our client the United Nations Foundation and the 92nd Street Y to create a national day of giving that kicks off the giving season after Thanksgiving, Black Friday and Cyber Monday. It’s also our agency’s second year to be involved. The movement is exploding—last year [...]


Saluting Heroes

One way we remembered wounded warriors this Veterans Day is the way we’ve done for the past five years: by working pro bono media relations for the Bob Woodruff Foundation’s Stand Up for Heroes event. The annual star-studded fundraiser honors wounded service members and their families and gives them a night out—for hope, healing and [...]


Corporate Branding Digest, Nov. 12, 2013

Why Digital Marketers Should Consider Latin America (Mashable, 06.11.13) With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration—Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. [...]



Corporate Branding Digest, Oct. 28, 2013

Not All Attempts to Do Good Do Well (MediaPost, 25.10.13) The challenge is not just convincing consumers your cause is a good one. They know it is, whether you are fighting autism, feeding abandoned pets or defending rain forests. The task is to convince consumers that it’s a good cause for them, and for this [...]


A Person Is a Person Because of Other People*

A Person Is a Person Because of Other People*

I recently learned about the passing of one of my favorite college professors, Peter Juviler. Peter’s human rights lectures had an immense impact on the Barnard community and me personally. He believed in his students and encouraged us to think critically and with compassion. His enthusiasm for social justice and his passion for human decency [...]


Good Works/Good Words

New York City is filled to the gills with VIPs who are in town for the United Nations General Assembly. We’ve been bouncing around, networking with thinkers who are here for the Social Good Summit, the Clinton Global Initiative’s annual meeting, and any of a half-dozen events that seem to be taking place each day [...]


How Words Paint the Trends: New Words of 2013

How Words Paint the Trends: New Words of 2013

[Originally posted on Forbes.com.] Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the collective intelligence [...]


Corporate Branding Digest, Aug. 20, 2013

When It Comes to CSR, Size Matters (Forbes, 14.08.13) Corporate social responsibility (CSR) is largely associated with big companies. They are more high profile and thus attract more media attention and they are particularly concerned to protect and enhance their reputations with the broader public as well as key stakeholders. They are also often better-resourced [...]


Corporate Branding Digest, Aug. 19, 2013

The Ultimate 5 Step Playbook to Managing Your Personal Brand (Forbes, 12.08.13) There are many facets in the developmental process of your personal brand. How you choose to manage your personal brand will influence your daily leadership decisions and career management plans. Most leaders are not mindful of how to manage their personal brands – [...]



Corporate Branding Digest, July 22, 2013

Management Perception Is Key in the Brand Wars (PRWeek, 01.07.13) For the first time in decades, there is huge opportunity for real change at the top of the corporate brand pyramid. … Companies that have not consciously made efforts to improve perceptions have become vulnerable and those that have bettered perceptions are moving up. Social [...]


Havas PR North America: We’re A-Listers

PR News’ new Agency A-List Awards showcase the top PR agencies in the United States by practice area, and we have been named a finalist in three areas: Cause/CSR (earlier this year we were also honored, for the second year in a row, with one of 10 spots on PR News’ CSR A-List), Training/Education Program [...]


A Salute to Down Under

Last week, Red Agency Australia (a sister agency in the global Havas PR collective) was named APAC PR Consultancy of the Year 2013 at the PRWeek Awards Asia and won two other categories: Best Use of Social Media (for the Reckitt Benckiser campaign “Mortein Kill/Save Louie the Fly”) and Corporate Publications (for its “End Hunger [...]