Does Doing Good Do Good for Your Brand?
In November 2005, New Orleans was still reeling from Hurricane Katrina. Homes were uninhabitable, electricity was unreliable, and most people still lacked a permanent address, let alone the appliances necessary to clean the clothes on their backs. That’s when Tide showed up with a fleet of Whirlpool washers and dryers, offering free laundry service for families in need.
Millennials Enjoy Tying Vacation to Philanthropy
Millennials are more generous with their time, money, and donations than any other generation, according to a recent study on travel and philanthropy. New data shows that 81% volunteered, 78% donated cash and 83% gave in-kind during their most meaningful trip from the last two years.
Prepare for Holiday Retail Success by Starting Your Charitable Plan Now
(Small Business Trends, 29.09.15)
Do you know what holiday charitable events and causes your small retail store will be participating in this season? Your big competitors do.
The High Cost of Marketing Follow-up Failure
(New York Business Journal, 02.09.15)
One of the passions we share is helping nonprofit organizations, and the reason we were meeting was to brainstorm on how we could combine our efforts to make more of a difference when working with nonprofits. We both feel like we could do more.
“I start by getting a sense of what I want them to feel when they’re done hearing from me—what I want them to feel, not hear me say.” —Charlie Shimanski