How Corporate Social Responsibility Is Moving from Optional to Mandatory
“Sustainability for a business today is not a nice-to-do thing,” said Arif Naqvi, founder and group chief executive of the Abraaj Group. “It’s a have-to-do thing.”
Does Cause Marketing Actually Work? Measuring the Success of a ‘Drink More Water’ Campaign
(Fast Company, 06.05.15)
Did the talking water fountains and humorous ads of Michelle Obama’s “Drink Up” campaign keep people more hydrated? New consumer tracking techniques can help answer the question.
A Next Generation of Cause Marketing Featuring … Integrity! (We Hope)
(Nonprofit Quarterly, 30.04.15)
Can we build work-lives around people–instead of the other way around?
To Create an Underlying Social Mission, Focus on the 3S’s
Everybody has a story. Throughout my 20s, I was a workaholic. I was never present, and my dream was to sell my business. It wasn’t until I achieved my goal and made lots of money that I realized that this kind of success didn’t make me happy. In fact, it made me miserable.
“When people go to work, they shouldn’t have to leave their hearts at home.” —Betty Bender