Bigger and Bolder: The Architecture of Cause Marketing Campaigns in 2015
(The NonProfit Times, 01.05.15)
Cause marketing campaigns are in their heyday. Grander in scale and more sophisticated than ever, these campaigns are producing significant return on investment (ROI) for businesses and charities willing to invest the time, money, and effort.
7 Steps to Up Your Corporate Social Responsibility Game
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
CSR Programs Are Not the Answer
Corporate social responsibility (CSR) programs are becoming increasingly popular in corporate America. There is no doubt that most make positive contributions to society and in some cases, make the sponsoring corporations more profitable. These programs may help organizations attract and retain employees and, in some cases, encourage consumers to buy their products. But are they the thing organizations can and should do in order to make our world better? I think the answer here is “no.”
4 Trailblazing Green Companies
(Triple Pundit, 19.02.15)
Going green is a hot trend in the corporate world. This may be a result of consumer preference, the drive to be a good corporate citizen or simply as a means to improve profit by reducing costs. Whether or not the public continues to see value in green as a trend, the necessity of reducing costs by going green will continue to be an important business driver.
“Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you.” —Shannon L. Alder