Why Emerging Multinationals Are Embracing Social Responsibility
Earlier this year, Forbes reported that New York-based natural foods company KIND Snacks, in its first ten years, has grown from zero to over 450 million units sold. Its now-familiar rainbow-wrapped bars can now be found in over 150,000 retail stores. According to the article, founder and CEO Daniel Lubetzky’s focus is to “make profit and make a difference … achieve mass distribution and make his products healthy.”
Date Aid: Are Charities Sending the Wrong Message?
(The Guardian, 10.11.15)
A new campaign by Bond is challenging charities that use pity to drive engagement in their anti-poverty campaigns.
5 Companies Engaging Their Employees Around Sustainability
Sustainability is no longer a buzzword that companies can simply talk about in order to improve their image. Sustainability and corporate social responsibility are standard policies that every successful company must embrace to remain successful and profitable in the 21st century. Successful sustainability programs result in increased savings and profits through tax incentives and the inevitable consumer demand for greener products and services.
How Thoughtful Leaders Earn Employee Loyalty
(Convince & Convert, 09.09.14)
It’s axiomatic that customer satisfaction is every business owner’s first and highest priority. When customers are satisfied they will return and bring others. More customers means rising sales and profits. Right? Close, but wrong.
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” —Simon Sinek