Originally posted on PRWeek.com.
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies. Continue Reading →
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →
Originally posted on Adweek.
Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention. Continue Reading →
Originally posted on PRWeek.
I’d like to hope that of all the bubbles Donald Trump burst on election night, the biggest would be the filter bubbles that so many of us have digitally sealed ourselves into over the past several years. These controlled cocoons of consensus have reassured and reinforced our rightness and downplayed and demonized our detractors. Continue Reading →
Originally posted on D&AD.
Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →
Originally posted on the Huffington Post.
So, the former host of “America’s Next Top Model” has announced that she’s going to be academia’s next top branding expert. Tyra Banks is heading to Stanford University to co-teach a two-week class for MBA students next May on creating and protecting a personal brand. Continue Reading →
[Originally posted on Forbes.com.]
Austin envy is alive and well, especially on the heels of another jam-packed SXSW, but suddenly Utah is looking like the new benchmark for business and quality of life. A rash of new studies and rankings is proving that the Beehive State, and especially Salt Lake City, is increasingly the place to be.
[Originally posted by the Arizona Daily Star.]
Can a state with so much unpopulated wilderness and no coastline be trendy? I confess: Before I became a part-time Tucson resident last year, I had a bit of that East Coast myopia that leads people who should know better to believe that disruption and sophistication are somehow limited to places that can see an ocean.