New York State Gets Wellness Marketing Right with Anti-Smoking Ad Campaign
New Yorkers are now breathing more freely, thanks to the decrease in tobacco use among its population, but getting there has been a difficult, 10-year-long process. While the national adult smoker population lingers at 18%, New York stays below that mark, owed much in part to the state’s dedication to anti-smoking campaigns. While it’s still an ongoing battle, there’s much to be learned by New York’s effective quest to decrease tobacco use, especially in the multicultural space.
Why More Companies Today Are Embracing Wellness
Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony.
Marketing at 24 Frames per Second
(Medical Marketing & Media, 02.04.15)
When I say to my colleagues, “We need to do more video,” I don’t just mean that we need to make more videos. I mean that we as marketers need to live, breathe and think video with every brand and message we create.
Why Storytelling Is a Powerful Tool for Hospital Patients
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
“As social is where consumers’ eyeballs are, businesses must take ownership of their online company profiles.” —Ryan Holmes