Health and Wellness

We’re Breathing Change

New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]


2013: The Year Fatigue Set In

2013: The Year Fatigue Set In

[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


Football: Not So Super

Football: Not So Super

[Originally published on Stamford magazine's website.] Last year, I took the risk of being blackballed by a nation of rabid fans of the pigskin (and more than a few friends of my own) to ask the question: What is the future of football? In light of all the life-threatening injuries and dangerously destructive playing across [...]


12 Days of Havas: Bob Woodruff Foundation

12 Days of Havas: Bob Woodruff Foundation

Each year as my family sits around the dinner table at the holidays, my father, a Vietnam veteran, takes a moment to remember our troops. It’s always a special reminder about how lucky we are to be celebrating the holidays with our family and that it is in huge part thanks to the men and [...]


12 Days of Havas: Home Base Program

12 Days of Havas: Home Base Program

When we were bouncing around ideas for our holiday initiative, one thing we really wanted to achieve was not only working on programs that represent our corporate values but also spreading our wings to work on projects that our staff are passionate about. Havas PR has been committed to supporting the military and our veterans [...]


12 Days of Havas: Delete Blood Cancer

12 Days of Havas: Delete Blood Cancer

Sometimes in life, without any real explanation, you happen to find your perfect match. That’s what happened when we reached out to Delete Blood Cancer, the world’s largest bone marrow donor center, as part of our 12 Days of Havas. Delete Blood Cancer was in the process of revamping its marketing approach with a new [...]


12 Days of Havas: Ronald McDonald House

12 Days of Havas: Ronald McDonald House

I have been volunteering with children’s charities in New York City for almost a decade, but none has touched me as much as my recent visits to the Ronald McDonald House on Manhattan’s Upper East Side. Founded in 1978, the Ronald McDonald House of New York provides temporary housing for pediatric cancer patients and their [...]


Make Solutions, Not Problems

Make Solutions, Not Problems

[Originally posted on the Huffington Post.] This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]


Trendspotting: Digital Stress

With our fast-paced lives and the current economic uncertainty, it’s no surprise that a new study shows that work-related stress is on the upswing. Living in this digital age and its expectation of constant reachability is partly to blame; a report from the University of Michigan said that most college students are physically unable to [...]


Trendspotting: Food That’s Not Just Fast

It seems as if not a day goes by that an unlucky patron finds something exceptionally off-putting in his fast-food meal. Fortunately, the fast-food industry has responded and begun moving in a pretty surprising direction for the business: quality. Industry leader McDonald’s has put out an ad campaign that focuses on its ingredients and puts [...]


When Brands Need a Reboot (Think Lance)

When Brands Need a Reboot (Think Lance)

[Originally posted on Forbes.com.] It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to prove that you’re [...]


The Pink Sisterhood

The Pink Sisterhood

[Originally posted on Havas Social.] It’s October—and to many that means football, pumpkins and German brew. It also means breast cancer awareness. Despite the seeming oversaturation of pink in recent years, I regret to admit that National Breast Cancer Awareness Month never really hit home for me. That is, until this year, when it literally [...]


Taking the Fight to the Cafeteria

Childhood obesity is back in the spotlight after a new report called “Still Too Fat to Fight” said the “junk food sold in schools” is a “national security issue.” Targeting cafeteria lunches as the root of the child weight epidemic has become a growing movement after British chef Jamie Oliver displayed the depressing quality of [...]


Dude, Where’s Your Concealer?

Dude, Where’s Your Concealer?

As a guy living in New York City and turning 30 next year, I spend a little more time at the gym, have a bit more seniority in my career and each day am further from caring about what Demi Lovato is up to. After all, I was raised on the real music of Britney [...]


Small Is Big: SmugMug, King of Shaves and More

Small Is Big: SmugMug, King of Shaves and More

[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]


Jumping on the Ban Wagon

Jumping on the Ban Wagon

As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]


Trendspotting: Soda Wars

Liquid calories appear to affect the body—and the conscious—differently than solid ones; we’re less likely to make up for the calories consumed in a beverage by eliminating calories elsewhere in our diet. So it’s little wonder that, as consumption of sugary drinks has ballooned, many organizations have set out to see that drink sizes be [...]


Trendspotting: Group Efforts

By now most of us have been hit up many times over to help bankroll a friend’s new album or book (or stackable soap!) through sites like Kickstarter and Indiegogo, and the donation-based crowd-funding trend isn’t going anywhere, unless you count the surprising new directions entrepreneurs are taking it. Nearly $3 billion is expected to [...]


Trendspotting: Chemical Free

If you’ve ever been put off by a high-and-mighty health nut, you’re not alone. A new study confirms that those who follow pristine eating plans—particularly when eating all-organic all the time—feel “self-righteous” about their “moral behavior.” Despite those drawbacks, organic foods have helped some family farms stay profitable in an age when agriculture has largely [...]


The Primary Struggles of Healthcare

Our sister company Havas Worldwide Health has just released a white paper, “Helping Hands for Primary Healthcare,” based on a study the agency administered to a broad range of people working in primary healthcare. To better understand the changing conditions facing primary care physicians, who are confronting more challenges than perhaps any other group in [...]


Trendspotting: Nice One

Our propensity to be sweet as pie—or not—may be genetic. In a new survey, researchers asked whether participants agreed with statements like “Human nature is basically good” and evaluated their charitable behaviors while also combing their DNA for the presence of genes associated with social behavior. The study found that we’re less likely than ever [...]


Trendspotting: Daddy Dearest

Time’s controversial breastfeeding cover gave further ammunition to the ongoing mom wars, but did you know there are dad wars, too? It’s true; 16 percent of American preschoolers are cared for by stay-at-home dads, and many of these dads complain that they’re plagued by assumptions that they’re not cut out for the job or that [...]


Marketing the Gap Between Intention and Action

Marketing the Gap Between Intention and Action

[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]


Trendspotting: Wrecked

Good news: The number of fatal crashes in the States declined nearly 2 percent last year—the lowest percentage of highway deaths since 1949. Safety experts attribute this to fewer people driving in a tough economy, better safety equipment in cars, plus successful efforts to curb drunk driving and encourage seat belt usage. However, a mild [...]