Health Care Marketing Moves from Multichannel to Omnichannel
(Ad Exchanger, 12.11.15)
It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care.
Consumer Adoption of Digital Health Technology Low, Report Says
Consumer adoption of digital health technology is relatively low, according to a Rock Health report released Monday, Healthcare IT New reports.
Oprah Winfrey Takes Stake in Weight Watchers as Company Refocuses on Wellness
(Los Angeles Times, 19.10.15)
Oprah Winfrey’s endorsement was once enough to boost books to bestseller lists and send sales soaring of products dubbed her “favorite things.” Now Weight Watchers International Inc. is counting on that influence to propel its waning weight-loss brand past the competition of free diet and fitness mobile apps.
Drugs that Turn Cancer into a Chronic Disease Need New Marketing Strategies: Report
(Medical Marketing & Media, 05.08.15)
The approvals of new medications for some blood cancers have been associated with improved survival rates yet pharma may not fully appreciate the marketing implications of these transformative therapies, according to a report.
“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” —Peter Drucker