Editor’s Desk: Off-Label and On the Record
(Medical Marketing & Media, 23.07.15)
Taking a look back at what’s happened—and what hasn’t happened—on the healthcare communications policy front so far this summer.
5 Mobile Patient Engagement Benefits Beyond Remote Check-Ins
(Clinical Leader, 18.06.15)
The rise of transformative technologies from EMRs to wearables is quickly making mobile devices a very real part of a person’s health care journey. Ninety percent of Americans now own a mobile device, and they spend an average of 43 minutes per month on those devices, compared with just 22 minutes at an average doctor’s visit. Mobile devices make information instantly available to far more people than traditional desktop computers ever did. In fact, for the first time, people are searching for information more on mobile devices than on laptops or desktops, according to Google.
Relationships Need to Adapt, Too
We live in a multifaceted and complex time for healthcare. It seems like more people are getting ill with chronic and terminal conditions, and there are more challenges to getting the proper care. So the need for creating healthcare communications and experiences that respond to these challenges has gotten more complicated as well.
Back-to-‘Biogen’ Shift Signals Wider Industry Branding Trend
(Fierce Pharma, 11.05.15)
Biogen’s recent change back to its original name–from the decade-old merger name Biogen Idec–made sense in many ways. Along with the nod to its biotech founding heritage, most people already called the company simply “Biogen,” anyway.
“Your brand is a gateway to your true work.” —Dave Buck