These days, women make more health and wellness decisions for themselves and their families than ever before. “They really are the chief health officers,” said Lynn O’Connor Vos, CEO at GreyHealth Group. In fact, a 2015 study GHG helped prepare found that women serve as decision makers 94 percent of the time.
Print: Alive and Well at the Point of Care
(DTC Perspectives, 19.05.16)
Concerned smartphones will eliminate the print industry? Remember 20 years ago when the same thing was said about the internet? Or years before that when television spelled the demise of print or even further back, the radio?
New Hampshire will spend $100,000 to hire a law firm to investigate whether drug makers have marketed opioids in a deceptive fashion. New Hampshire’s Executive Council voted unanimously to allow the Attorney General’s office to hire the Washington law firm of Cohen, Milstein, Sellers & Toll.
Easy Navigation Beats out Trustworthiness for Health Info, Survey Finds
(Medical Marketing & Media, 15.03.16)
Consumers are more likely to use health information websites they find easier to navigate than those they perceive as trustworthy, like government or nonprofit sites, according to new research by Makovsky.
“Women lean into health care and are typically a more captive audience. … Marketers need to respect their knowledge and not operate at the 101 level—but still keep it simple.” —Sharon Callahan