Health and Wellness

What Will Branding Look Like In 2014?

What Will Branding Look Like In 2014?

[Originally posted on Forbes.com.] Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, those that marketers tell [...]


We’ll All Be Having a Hacking New Year

We’ll All Be Having a Hacking New Year

[Originally posted on the Huffington Post.] Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, I didn’t see coming what I refer to as the Year of the Everyday Trendspotter (aka 2013). It’s so easy to do up-to-the-minute searches and publish in real time online that everybody from daddy bloggers [...]


Saluting Heroes

One way we remembered wounded warriors this Veterans Day is the way we’ve done for the past five years: by working pro bono media relations for the Bob Woodruff Foundation’s Stand Up for Heroes event. The annual star-studded fundraiser honors wounded service members and their families and gives them a night out—for hope, healing and [...]


Our Multi Multicultural Awards

The Pittsburgh office of @havaspr has won its 18th award over the past four years for work on Transitions Optical’s multicultural program. The latest is a Golden World from the International Public Relations Association (IPRA) for community relations, in the agency category. (All four entries we submitted were named finalists.) When research our agency initiated [...]


How Using My Brain Has Helped It Heal

How Using My Brain Has Helped It Heal

[Originally posted on the Huffington Post.] As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of having to negotiate [...]


Music to Our Ears

One way we’re remembering wounded warriors this Memorial Day is through celebrating their victories since they’ve returned home. We pitched a story that appeared yesterday in The Washington Times about Musicorps, one of the many organizations funded by grants from our longtime pro bono client the Bob Woodruff Foundation. Tim Devaney’s story in The Times [...]


We’re Breathing Change

New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]


2013: The Year Fatigue Set In

2013: The Year Fatigue Set In

[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


Football: Not So Super

Football: Not So Super

[Originally published on Stamford magazine's website.] Last year, I took the risk of being blackballed by a nation of rabid fans of the pigskin (and more than a few friends of my own) to ask the question: What is the future of football? In light of all the life-threatening injuries and dangerously destructive playing across [...]


12 Days of Havas: Bob Woodruff Foundation

12 Days of Havas: Bob Woodruff Foundation

Each year as my family sits around the dinner table at the holidays, my father, a Vietnam veteran, takes a moment to remember our troops. It’s always a special reminder about how lucky we are to be celebrating the holidays with our family and that it is in huge part thanks to the men and [...]


12 Days of Havas: Home Base Program

12 Days of Havas: Home Base Program

When we were bouncing around ideas for our holiday initiative, one thing we really wanted to achieve was not only working on programs that represent our corporate values but also spreading our wings to work on projects that our staff are passionate about. Havas PR has been committed to supporting the military and our veterans [...]


12 Days of Havas: Delete Blood Cancer

12 Days of Havas: Delete Blood Cancer

Sometimes in life, without any real explanation, you happen to find your perfect match. That’s what happened when we reached out to Delete Blood Cancer, the world’s largest bone marrow donor center, as part of our 12 Days of Havas. Delete Blood Cancer was in the process of revamping its marketing approach with a new [...]


12 Days of Havas: Ronald McDonald House

12 Days of Havas: Ronald McDonald House

I have been volunteering with children’s charities in New York City for almost a decade, but none has touched me as much as my recent visits to the Ronald McDonald House on Manhattan’s Upper East Side. Founded in 1978, the Ronald McDonald House of New York provides temporary housing for pediatric cancer patients and their [...]


Make Solutions, Not Problems

Make Solutions, Not Problems

[Originally posted on the Huffington Post.] This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]


Trendspotting: Digital Stress

With our fast-paced lives and the current economic uncertainty, it’s no surprise that a new study shows that work-related stress is on the upswing. Living in this digital age and its expectation of constant reachability is partly to blame; a report from the University of Michigan said that most college students are physically unable to [...]


Trendspotting: Food That’s Not Just Fast

It seems as if not a day goes by that an unlucky patron finds something exceptionally off-putting in his fast-food meal. Fortunately, the fast-food industry has responded and begun moving in a pretty surprising direction for the business: quality. Industry leader McDonald’s has put out an ad campaign that focuses on its ingredients and puts [...]


When Brands Need a Reboot (Think Lance)

When Brands Need a Reboot (Think Lance)

[Originally posted on Forbes.com.] It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to prove that you’re [...]


The Pink Sisterhood

The Pink Sisterhood

[Originally posted on Havas Social.] It’s October—and to many that means football, pumpkins and German brew. It also means breast cancer awareness. Despite the seeming oversaturation of pink in recent years, I regret to admit that National Breast Cancer Awareness Month never really hit home for me. That is, until this year, when it literally [...]


Taking the Fight to the Cafeteria

Childhood obesity is back in the spotlight after a new report called “Still Too Fat to Fight” said the “junk food sold in schools” is a “national security issue.” Targeting cafeteria lunches as the root of the child weight epidemic has become a growing movement after British chef Jamie Oliver displayed the depressing quality of [...]


Dude, Where’s Your Concealer?

Dude, Where’s Your Concealer?

As a guy living in New York City and turning 30 next year, I spend a little more time at the gym, have a bit more seniority in my career and each day am further from caring about what Demi Lovato is up to. After all, I was raised on the real music of Britney [...]


Small Is Big: SmugMug, King of Shaves and More

Small Is Big: SmugMug, King of Shaves and More

[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]


Jumping on the Ban Wagon

Jumping on the Ban Wagon

As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]


Meds on the Mind: Flu Shots

Meds on the Mind: Flu Shots

This year, as the weather gets colder and boots and scarves come out of hiding, we seem to be warming to flu shots more than ever. No matter where you turn, someone is offering free flu shots. It’s top of mind for moms, pharmacies, doctor’s offices, and even in the Twitterverse. (Not for me so [...]


Trendspotting: Soda Wars

Liquid calories appear to affect the body—and the conscious—differently than solid ones; we’re less likely to make up for the calories consumed in a beverage by eliminating calories elsewhere in our diet. So it’s little wonder that, as consumption of sugary drinks has ballooned, many organizations have set out to see that drink sizes be [...]