Health and Wellness Branding Digest, May 21, 2015


How One of Healthcare’s Hottest Startups Avoided Being a Middling Wellness Company
(MedCity News, 20.05.15)

More healthcare startups need to talk about their pivots: the moments when the idea they first started with crumbles and—through sheer force of the marketplace—is changed to what business should have been all along.


7 Companies with Amazingly Unique Corporate Wellness Programs
(Mashable, 15.05.15)

Corporate wellness doesn’t have to solely consist of health scans, gym memberships and reimbursements. There are more creative ways of cultivating a healthy office environment.


Patients and Physicians on Using Technology and Sharing Information
(MediaPost, 27.03.15)

Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and are being welcomed, for the most part, by both groups.


Viewpoint: Putting Analytics into Commercial Strategy
(Medical Marketing & Media, 27.02.15)

Data. The life sciences industry has a lot of it. The widespread adoption of cloud computing has led to exponential growth in data mining, yet for the most part life sciences lags behind other industries in putting this data to good use in its commercialization strategies.


“The heart and soul of the company is creativity and innovation.” —Bob Iger


Health and Wellness Branding Digest, May 14, 2015


Corporate Wellness: How Health Improves the Bottom Line
(Forbes, 13.05.15)

It seems every time we turn around there is a buzz about “corporate wellness.” I have heard it so many times that I wonder if people are becoming skeptical and leery of it being a marketing ploy. However, I know the importance of health in business as I practice a healthy lifestyle and know the positive impact on my bottom line.


Pharma Moves Into Digital Health
(MediaPost, 05.05.15)

The announcement that Novartis and Qualcomm Ventures have formed a joint venture to invest $100 million in digital health is significant and suggests that big pharma is transitioning from talk to action in the strategy to “move beyond the pill.”


Editor’s Desk: Trials and Innovations
(Medical Marketing & Media, 27.02.15)

These days it’s not uncommon for a pharmaceutical company to launch an innovation unit. AstraZeneca and Pfizer have them, for instance, and the groups are tasked with applying digital technologies and services to problems facing the industry.


FDA Clarifies the Line Between Wellness and Regulated Medical Devices
(MobiHealthNews, 16.01.15)

As promised in its FDASIA report, the FDA has published a draft guidance document that aims to help those creating wellness devices and apps to better understand when their product (or their marketing claims) crosses over into regulated medical device territory. As always the agency is seeking comment from the industry and the public on their new draft guidance for the next 90 days.


“Business has only two functions: marketing and innovation.” —Milan Kundera


Health and Wellness Branding Digest, April 30, 2015


How Storytelling Can Power a University Health System’s Content Marketing
(Content Standard, 24.04.15)

Everybody loves a great story, whether it’s an old high school #ThrowbackThursday photo on Instagram, breaking news from CNN, or tips on how to stay healthy when balancing work, family, and social life.


How Health Wearables Enhance Telemedicine
(Healthcare Innovation, 29.04.15)

Consumer technology is increasingly integrated into our everyday lives, changing and improving the way we live, work and play. Text messages can now be sent via watches, and toothbrushes are being transformed into gaming consoles. We are seeing the digitization of everyday objects right before our eyes.


Hospital Yoga and Other Marketing Targeted at Women: Does It Work?
(Healthcare Dive, 17.02.15)

According to the US Department of Labor, women make approximately 80% of healthcare decisions for their families. In an effort to meet their needs, some hospitals are beginning to offer luxury services or other amenities for women, in addition to top-notch medical care. The Ripa Center for Women’s Health and Wellness at Cooper University Health Care in New Jersey is a multi-specialty center that focuses specifically on women’s healthcare.


Nothing (Im)personal
(Medical Marketing & Media, 01.02.15)

You’d have to search long and hard to find an industry with a marketing moniker as hopelessly outdated and misleading as “non-personal promotion” (NPP).


“Technology will definitely solve all our problems, but in the process it will create brand new ones. But that’s O.K. because the most you can expect from life is to get to solve better and better problems.” —Scott Adams


Health and Wellness Branding Digest, April 23, 2015


As Consumers Access Health Data, a New Market Emerges
(Forbes, 22.04.15)

Whether by gathering data from your gut, your womb, or your head, new digital devices are designed to track wellness in ways that could transform how individuals manage their own health. Four leaders of the emerging “Internet of Bio Things” market joined Buzzfeed News reporter Stephanie Lee on stage at Techonomy Bio 2015 for a discussion about how they aim to improve consumer access to health data, and what will render that data more than just a curiosity, and truly useful.


Researchers Find Safety Disclaimers Do Not Register with Consumers
(Medical Marketing & Media, 03.03.15)

Researchers at Brigham and Women’s Hospital, a teaching hospital affiliated with Harvard Medical School, took a look at weight-loss supplement disclaimers—”This statement has not been evaluated by the Food and Drug Administration”—and did not like what they saw.


A Call to Health and Wellness Brands: Dare to Be Authentic to Be Effective
(MediaPost, 29.08.14)

We’ve all seen it before—exaggerated or unfounded claims tied to health and wellness products in an attempt to appeal to health conscious consumers. So it wasn’t too surprising when Dr. Mehmet Oz began hyping the alleged fat-burning effects of various supplements. However, the cacophony of criticism (including even a congressional hearing) that arose from both consumers and regulators as a result, was noteworthy.


Health & Wellness Within the Wearables Market
(Twice, 26.08.14)

The wearables market represents a significant new market opportunity for device OEMs. Fitness and health trackers currently represent the most popular category within the wearables market, and product models can range from low-end, simple pedometers to high-end, multifunctional trackers with integrated heart rate monitoring and GPS functions.


“When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages the brand to provide better service, customer service to do a better job and consumers to actively show their gratitude.” —Simon Mainwaring


Health and Wellness Branding Digest, April 16, 2015


Shifting from Weight Management to Wellness
(Food Business News, 01.04.15)

Consumers are thinking less about weight management and more about wellness these days. The result is both food and beverage manufacturers and retailers are reconsidering how they present products to the market.


Mobile for Wellness? ‘App’-solutely!
(Workforce.com, 26.03.15)

You can’t have a wellness program without wellness apps. At least not in 2015.


Gen Y Battling for Balance, Wellness and Less Tech
(MediaPost, 16.02.15)

What does Gen Y really want, in addition to the latest smartphones and all the tech they can handle? Balance, a break from their phones, and escape from technology. Those are among the findings of Mindful Millennials, a new survey from digital health and wellness media platform MindBodyGreen.


Mobile Marketing Report: The Wellness Game
(Medical Marketing & Media, 01.02.14)

Pharma has solved, or at least cut down to manageable size, many problems. Once-feared diseases have been rendered impotent. Bona fide health scourges have been sent the way of the dodo bird. And yet one problem remains frustratingly, intractably resistant to just about every potential antidote: adherence.


“We should focus our efforts on creating environments for our innate psychological needs to flourish.” —Daniel Pink


Health and Wellness Branding Digest, March 26, 2015


Health Care Marketers Missing Local Search Ad Opportunities
(MediaPost, 25.03.15)

Health care marketers are missing an opportunity to connect through search engines–Bing, Google and Yahoo–with local residents and visitors looking for services. Industry marketers will spend more than $10.7 billion on local advertising in 2015, representing 7.8% of the $137.9 billion total local advertising market — but only a small portion goes to local search ads.


Consumers: Patients and Virtues
(Medical Marketing & Media, 03.03.15)

Pharma, historically, has had a somewhat-¬tenuous relationship with patients. It’s under¬standable, given the regulatory shackles on the industry, and it’s absurd, given that patients are pharma’s end customers. Patients are looking for help managing their health and, like physicians, they would welcome it from manufacturers.


Why Healthcare Is (Finally) in for Big Changes
(Forbes, 13.02.15)

Like many good stories in my life, this one starts with large quantities of beer.


Parents Misled by Marketing of ‘Healthy’ Drinks, Study Says
(UConn Today, 11.03.15)

Despite public health messages about the importance of reducing consumption of sugary drinks, many parents believe that some beverages with high amounts of added sugar—especially fruit drinks, sports drinks, and flavored water – are healthy options for children, according to a new study from the Rudd Center for Food Policy and Obesity at the University of Connecticut published today in Public Health Nutrition.


“Digital health feels like the PC industry in the early ’80s.” —John Sculley


Corporate Branding Digest, Dec. 3, 2014


Can Better Workplace Leadership Solve America’s Healthcare Problem?
(Fast Company, 02.12.14)

The U.S. spends more on health care than any other country, yet we lag behind our peers. Could the answer to our health problems be at work?


JFK’s On-the-Brink Leadership Lessons
(Forbes, 29.10.14)

Fifty-two years ago, the Cuban Missile Crisis ended. For the preceding thirteen days, the world had teetered on the brink of the ultimate horror: nuclear war. How did things get to such a pass? The simple answer: a failure of leadership.


You Need a Community, Not a Network
(Harvard Business Review, 15.09.14)

The internet is great for spreading information and rallying crowds, but you can’t mobilize people to collaborate and create something of lasting value simply by connecting them via the web. To get serious results from a network, you need commitment and a continuity of relationships among the participants.


How Leaders Can Cut the BS at Work and Address Real Issues
(Entrepreneur, 05.08.14)

You talk about challenges and issues until you are blue in the face, but you still don’t get results. People promise they will do this or that, but they don’t. So you have a decision to make: “Do I bring up the tough issue, their lack of commitment, their poor performance—or not?”


“You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” —Steve Jobs


Holistic Havas

If our agency was a MindBodyGreen headline, we’d be “How Your Client Choices Reflect Who You Are.” Health and wellness has always been an area where Havas PR excels—and now we’ve just added this fast-growing online community of mindful millennials to our client list, which includes the Bob Woodruff Foundation, Epic Hearing Healthcare, Malecare, the National Brain Tumor Society, the National Lipid Association and many other organizations focused on helping people achieve a state of wellness. MindBodyGreen is among a handful of wellness brands that have survived and prospered in the once-crowded field of online wellness publications, and we’re happy to be traveling with it and its highly engaged community on the next leg of its journey as the arbiter of holistic health.

Did Obama or Your Boss Overstay Summer Vacation?

[Originally posted on Forbes.com.]

Every August, millions of Americans take vacations. And every year, the most powerful of them, their president, takes a lot of heat just for taking his—and also for where he goes. Powerful business executives, too, take hits for their choice and length of retreat.
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