Is Target Becoming a Wellness Dictator?
Yes, the proliferation of self-checkouts and the attention-diverting use of smartphones are making impulse buys in checkout lines less of a sure thing. And yet, the front-end is still a big source of soda, candy and magazine sales for many grocers. Target, however, is turning their product assortment at the registers into a statement of another sort—one that promotes the chain’s newfound focus on health and wellness.
The Branding Mind Behind the Obama Campaign Is Now Tackling Health Care at Tech Startup Scanadu
(Fast Company, 20.09.15)
Scott Thomas earned his stripes in visual design—you probably recognize his work from the 2008 Obama campaign and the design of Fast Company’s website—but he’s now heading into new territory: leading product design at the health-focused product startup Scanadu. While abruptly transitioning from one field to another might seem like a head scratcher, Thomas views it as two sides of the same coin. “The fundamental principles are the same,” he says. “Whether it’s a product or a software, you’re thinking about it in the fourth dimension, which is space and time.”
Can Programmatic Be Pharma-Friendly?
Pharmaceutical companies are finding the notion of programmatic marketing a lot more palatable these days. In fact, some of them are jumping in with both feet. Some pharma brands have hired dedicated managers of programmatic ad buying. ExL Pharma hosted its Life Science Programmatic Buying Summit in August to help professionals from pharmaceutical, biotechnology, medical device and generic research companies sharpen learn how to adopt programmatic buying within their organizations. And trading desks are seeing significant budgets from big pharma come their way.
How Branding Can Help Your Workplace Wellness Plan
(Wellness Works Hub, 25.02.15)
Any great workplace wellness plan requires many positive attributes to make it work. That can include the value of the health coaches, the evidence-based recommendations, the employee engagement efforts and more.
“Your brand name and recognition are important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.” —Bernard Kelvin Clive