Driven to Suicide by an ‘Inhuman and Unnatural’ Pressure to Sell
(The New York Times, 11.08.16)
Leaving his wife and two young children home on a recent Sunday, a 27-year-old salesman for Abbott Laboratories’ operations in India — in fact, one of the American health care company’s top performers there — rode his motorcycle to a remote railroad track and jumped in front of a train,
Healthcare Tech Firms: Your Content Marketing Isn’t Working
The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs content marketing more than ever.
Health Care Marketing
(Huffington Post, 28.07.16)
Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when coordinating their marketing efforts.
Patient Listening: Is Pharma Doing It Right?
(Medical Marketing & Media, 12.07.16)
Last month, a VP and creative from a healthcare marketing agency posted the following on a popular social network: “Are you manic for awesome ideas? We’re hiring copywriters for a bipolar drug launch — submit your resume!”
“Electronic medical records are, in a lot of ways … the aspect of technology that is going to revolutionize the way we deliver care. And it’s not just that we will be able to collect information … everyone involved in the healthcare enterprise will be able to use that information more effectively.” —Risa Lavizzo-Mourey