How One of Healthcare’s Hottest Startups Avoided Being a Middling Wellness Company
(MedCity News, 20.05.15)
More healthcare startups need to talk about their pivots: the moments when the idea they first started with crumbles and—through sheer force of the marketplace—is changed to what business should have been all along.
7 Companies with Amazingly Unique Corporate Wellness Programs
Corporate wellness doesn’t have to solely consist of health scans, gym memberships and reimbursements. There are more creative ways of cultivating a healthy office environment.
Patients and Physicians on Using Technology and Sharing Information
Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and are being welcomed, for the most part, by both groups.
Viewpoint: Putting Analytics into Commercial Strategy
(Medical Marketing & Media, 27.02.15)
Data. The life sciences industry has a lot of it. The widespread adoption of cloud computing has led to exponential growth in data mining, yet for the most part life sciences lags behind other industries in putting this data to good use in its commercialization strategies.
“The heart and soul of the company is creativity and innovation.” —Bob Iger