Notorious FDA? Feds Turn to Hip-Hop to Tamp Down Teen Smoking
For its latest anti-tobacco campaign, the Food and Drug Administration is trying to harness hip-hop sounds, style and swagger to reach black, Hispanic and other minority teens — who disproportionately suffer the consequences of smoking.
The Missing Ingredient in Online Healthcare: Trust
When the term “virtual reality” was coined in the mid-1980s, a distinction was being drawn between the real world and one mediated through computer screens or similar technology—a distinction that seems to be fading, as more of our lives take place online. A recent Pew Research Center survey shows that 21 percent of Americans report that they go online “almost constantly,” and overall, 73 percent of Americans say they go online on a daily basis. And, where once it was common to express hesitation at participating fully in things like e-commerce because of a lack of trust in the Internet, those days are long gone.
Facebook’s New Algorithm: Attention, Engagement and World Domination
When I’m checking out pictures of my son’s new car, I don’t necessarily think of Facebook as a business network. But it is … the number one social-media network for businesses. Over 90 percent of the marketers surveyed in Social Media Examiner’s 7th annual industry report said they used Facebook.
Why UCB Isn’t Afraid of Social Media
(Medical Marketing & Media, 09.11.15)
Digital safety requirements are an oft-cited reason why pharma companies have steered clear of social media. As firms sift through patient chatter on blogs and forums, applicable laws for reporting medication side effects can seem like a pharmacovigilance nightmare.
“The time will come when, whatever illness you may have, for your body type and health history, there will ‘be an app for that’ to keep you on your best path to wellness.” —Sheldon Whitehouse