Originally posted on PRWeek.com.
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies. Continue Reading →
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →
Social Responsibility Buoys Business Health
(Business in Vancouver, 02.08.16)
A business that is concerned only about profits is kind of like a person who is obsessed with his or her own body mass index (BMI). While a BMI can tell you vital information, it doesn’t give you a full picture of your health. Similarly, a focus solely on profit that ignores social responsibility does not give an accurate description of the health of a business.
Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Subway and the Coca-Cola Company are partnering on a clean-water cause marketing campaign.
Record $373.25 Billion Given to U.S. Charities
(The NonProfit Times, 14.06.16)
Donors dug deep during 2015 and reached record highs in charitable giving for a second consecutive year hitting $373.25 billion, up 4.1 percent from 2014, according to preliminary estimates released today. It’s the first time in a decade that giving reached double-digit growth during a two-year period at 10.1 percent.
4 Ways to Share Your Brand’s Philanthropic Story
According to a 2015 study by Cone Communications, 64 percent of millennials use social media to address or engage with companies around social and environmental issues.
“[The] glorious power of free will to choose envisages beneficent social responsibility as manifest and welcome.” —Louis Sullivan
Why CFOs Need to Consider Sustainability
With sustainability capturing the attention of consumers, regulators, activists and the media, organizations can no longer afford to put it on the back burner. Sustainable initiatives are now integral to a company’s overall business strategy and as such, the responsibility for driving these programs falls on all departments across the organization — from procurement and compliance to marketing, finance, and sales. While procurement plays a vital role in making sure products and services are being sourced from vetted, sustainable suppliers, financing sustainable initiatives is just as important.
Transparency in Corporate Reporting: Assessing Emerging Market Multinationals
(Sustainable Brands, 11.07.16)
This report evaluates the disclosure practices of 100 major emerging market multinationals headquartered in 15 countries and active in 185 countries. Part of a series on corporate reporting published by Transparency International since 2008, the series was expanded to include a first report on emerging market multinationals in 2013.
Philanthropic Gamification Becoming a Virtual Reality
(The NonProfit Times, 24.05.16)
Bioluminescent life is on the decline at the American Museum of Natural History in New York City. It is up to museum visitors to travel to the Milstein Family Hall of Ocean Life to identify bioluminescent squid, photobacterium and pollutants. As participants remove the presence of pollutants, the squid are able to glow bright again.
Why Are the Elderly Forgotten When It Comes to Corporate Responsibility?
Every so often, we see a government report or television exposé about the tragedy of elder care and the plight of many senior citizens in the U.S. Such news will come with brief tut-tutting, then will be quickly forgotten thanks to our 24/7 news and social media cycle. But we continue to ignore the stubborn facts about our nation’s evolving demographics.
“The concept of corporate social responsibility (CSR) has long been used as an effective lens through which to examine the actions business can take toward ensuring mutual long-term well-being and sustainability.” —Klaus Schwab
What Makes Cause Marketing Different?
(Search Engine Journal, 14.07.16)
Cause marketing is what happens when a for-profit business works together with a nonprofit in a way they both can benefit. In fact, it’s more common for companies to work toward a social cause than not.
Cause Marketing: How Your Company Can Focus on Purpose as Well as Profit
Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can be the difference between brand loyalty or disengagement.
The Psychology Behind Successful Cause Marketing
(Content Standard, 18.05.16)
Every morning with a cup of wake-up fuel in hand, I turn on the TV to watch the news, and I’m bombarded by ads I can’t stand. When I try to remember the last time I got annoyed with a brand I needn’t think back more than 15 minutes. But when was the last time I was inspired by a brand, or moved by its story?
As Corporations Fade, a Search for What’s Next
Apple’s market cap ($607 billion) is more than the GDP of Argentina or Sweden. But the dinosaurs got big, too. And many publicly traded corporations are like dinosaurs, says author Gerald Davis. They cannot keep up with changes in hiring, sourcing and technology. He attests that they are becoming obsolete, and it’s time to think about what’s next.
“The voluntary approach to corporate social responsibility has failed in many cases.” —David Suzuki
Nonprofits rarely have the luxury of big advertising budgets, and it’s not often they get a chance to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations.
Transparency and the Key to Consumer Trust
No issue better highlights the importance of business transparency than the recent battles about the use of genetically modified organisms (GMOs) in food. The agreement by the world’s largest cereal, soup and candy makers to label products earlier this year may have sprung from Vermont’s new GMO labeling law, but it underscored consumers’ demand that they have a right to know what they are buying—right down to the molecule.
How Social Good Fuels Recruiting
(Talent Management, 19.04.16)
For companies that want to recruit the best young talent, aligning corporate social responsibility, or CSR, investments with employees’ interests—and communicating those efforts in recruiting campaigns—has become a critical step in the war for talent.
Corporate social responsibility, or CSR—a name for the actions companies take to advance social good, above and beyond that which is required by law—continues to draw interest from practitioners and academics alike. One question that practitioners have is whether CSR impacts their firm’s performance.
“If you can shift your thinking away from merely selling and into building trust instead, even if it costs you a few bucks in profit, you’ll begin to see opportunities you never imagined.” —Chris Zane
We are honored to be winners of eight awards in very diverse categories of the Bulldog Reporter Media Relations program. Decorated journalists, including a Pulitzer Prize winner this year, judge Bulldog’s biggest competition. We received two golds, for United Nations Foundation’s Earth To Paris campaign (Best Green Campaign) and our pro bono work for Tucson Values Teachers (Best Education/Public Service Campaign). Our silvers honor Earth To Paris (Best Not-for-Profit/Association/Government Campaign), La French Tech at CES (Best Travel, Hospitality & Destinations Campaign and Best Special Event/Stunt) and Fox Restaurant Concepts (Best Food & Beverages Campaign). The pair of bronzes honor our work for the Indigenous Peoples Law and Policy Program (Best Not-for-Profit/Association/Government Campaign) and #GivingTuesday (Best Campaign Under $100,000). And on the shortlist: Tucson Values Teachers for Best Issue/Cause Advocacy Campaign.
Conscious Capitalism: Evolving the Narrative of Business
Conscious capitalism exists to utilize business to elevate humanity. Raj Sisodia is a distinguished professor of global business at Babson College and co-author of the Wall Street Journal bestseller, “Conscious Capitalism: Liberating the Heroic Spirit of Business.” As a keynote speaker at the conference, he said: “It hasn’t been government, religion or nonprofits that has lifted people out of poverty. It has been business.” Have you ever thought about what has lifted people out of poverty?
‘People’s BS Detectors Are High’: Brands Have Given Consumers Cause Fatigue
In the run-up to Earth Day last year, Megan Marshall and her team at Olson Chicago sat facing executives from one of the biggest consumer brands and held an intervention: The brand wanted to tie an Earth Day event into its veteran’s charity. Marshall balked. Customers had reached peak cause fatigue.
A Model of Authentic Brand Contribution—John Varvatos and Stuart House
As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved through an empathetic commitment to contribution.
Tough Social Issues Provide a Challenge for Companies and Researchers
Multinational companies are facing tough issues like climate change, poverty and human rights. A new study published in the Journal of World Business suggests that they are increasingly seen to have a responsibility to support sustainable development.
“Inspiration is difficult to measure, but the results driven by that inspiration are powerful.” —Scott Harrison
Why Brands Should Take a Lesson from Unilever on Sustainability
The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business.
The ‘Truth’ About Modern Cause Marketing
(Huffington Post, 28.04.16)
Just like promoting any consumer brand, starting a lasting conversation about a particular non-profit, cause or charity requires collaboration across all lines of marketing communications. The media landscape is in a state of constant evolution, and just like brand marketers, non-profits need to embrace evolving opportunities and techniques in order to be effective. We’re learning much about this category through our work with Truth Initiative, the national public health organization that funds and directs the truth® campaign.
Ad Campaign Encourages Creatives to Think Beyond Consumerism
(Sustainable Brands, 05.04.16)
Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several posters in front of ad agency offices in Manchester and London.
Corporate Philanthropy Can Have a Positive Impact on Employees
Corporate philanthropy benefits organizations in many ways: Giving enhances a business’s reputation and strengthens a business’s efforts toward corporate social responsibility. But does corporate philanthropy do anything to benefit a business’s employees?
“Globalization makes it clear that social responsibility is required not only of governments, but of companies and individuals.” —Anna Lindh
What Can Vodka Do for Social Impact? Cause Marketing and Why It’s a Good Thing
(Huffington Post, 28.04.16)
Cause marketing—where brands associate themselves with a non-profit cause to entice you to buy their product—is nothing new. In fact it probably hit the mainstream in the early 80s—American Express coined the term cause-related marketing in a campaign to restore the Statue of Liberty.
Why Embracing Profitable Good—Not CSR—Will Help You Stay Ahead
(Sustainable Brands, 28.04.16)
For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems.
The Knowledge Revolution: Big Data and Sustainability
Sustainability poses many questions. For a long time, answers were scarce. But thanks to new analysis methods and an increasing willingness to share data, sol¬utions that were completely inconceivable until recently are now becoming possible: For instance, big data allows us to optimize cancer treatment or to identify slave labor in the supply chain.
56% of Nonprofits Testing Content Marketing Strategy
(The NonProfit Times, 19.04.16)
Three out of five nonprofits surveyed have at least one staff member dedicated to online or digital strategy while more than half have a team of at least two to five people. The trend, however, is more common in larger organizations with smaller nonprofits lagging behind.
“It’s a full-on job just looking for human social responsibility.” —Colin Greenwood