61% of Women And 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

Originally posted on FastCompany.com.

Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.

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Boys Need Us to Help Free Them from the Tyranny of Gender Norms, Too

Originally posted on QZ.com.

When we talk about gender rights or gender equality, we invariably focus on girls and women. And that makes sense. It’s the female sex that for too long had been held back, denied even the most basic rights and opportunities, and constricted within a far smaller sphere than historically has been available to boys and men.

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