12 Days of Havas: #GivingTuesday
Posted on December 3, 2012 by Colleen Cleary
Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the holiday season has somehow gotten lost in the trash with all the circulars and discarded wrapping paper.
That is why I was so thrilled this year to hear that Havas PR would be helping to promote the #GivingTuesday movement as part of our 12 Days of Havas, an initiative in which our agency will donate time to different charitable causes leading up to the launch of our new digital publishing venture, 120M Books, and its first e-book, What’s Next? What to Expect in 2013.
The goal of #GivingTuesday is to shift the focus from shopping and sales to supporting causes, volunteer organizations and community groups. This season the movement comprised more than 1,000 partner organizations in all 50 states, supporting issues ranging from Hurricane Sandy relief to veterans affairs.
As part of our 12 Days of Havas program, the Havas PR media relations team supported the #GivingTuesday efforts by offering media strategy support and conducting media outreach to philanthropy and celebrity editors at outlets such as the Associated Press, Fox News Channel, CNN, “Good Morning America” and more. The agency is also working to monitor for all the #GivingTuesday media coverage and provide key learnings that will help shape the media strategy for #GivingTuesday 2013 and beyond.
Supporting a program like #GivingTuesday is a no-brainer for the team at Havas PR, which was named to the PR News CSR A-List in 2012, in recognition for our work on programs such as Ford Motor Co.’s Warriors in Pink, Sears Heroes at Home, Donna Karan’s Urban Zen Foundation and the Bob Woodruff Foundation. We’ve been in the CSR game long before conscience became cool—and we’re still the most innovative at it. Our parent company was the first global communications group to go carbon-neutral, back in 2006, so social responsibility truly is at our core. But most of all, we are happy to set our focus on doing good.