A Year of Renewal

Posted on January 2, 2013 by Havas PR

Happy New Year from the agency that predicts that Duchess Kate will launch “royal renewals,” making hand-me-downs as warm as homemade. “How are they going to dress your new prince or princess?” Havas PR CEO Marian Salzman asked readers of The Times of London a few days ago. “My guess is that baby isn’t going to have all new. Kate re-wears a lot of her outfits, so it’s likely that they’ll get a baby carriage that used to belong to a niece or nephew. They’ll launch the baby renewals [reusing] market—it won’t be called secondhand—because it’s the practical thing to do and it’s in tune with our mood.” Read more about trends for the new year in Havas PR’s annual trends report, available by download at 120MBooks.com.

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