Corporate Branding Digest, Feb. 20, 2014

By , Thursday, February 20, 2014, at 11:47 am.


Leadership Disconnect: Communication and Honesty Among Traits Most Desired—and Lacking—in Corporate Leaders, New ASQ Engineer Survey Finds
(Bulldog Reporter, 20.02.14)

The qualities workers value most in their company’s leaders are the same qualities they find most lacking, according to a new ASQ survey conducted by Kelton Global.


5 Things You Need to Know if You Want to Deliver on Your Brand Promise
(CMO.com, 19.02.14)

The challenge is that delivering on your promise is possible only when your employees are both clear on what this promise is and are committed to making it real. The CEO of a mid-size technology company is interested in getting his employees aligned on their brand, in support of improving customer experience. He recently asked me to “hit the high points” in a discussion with his executive leadership team on the subject.


Timeless Leadership Lessons from a Young George Washington
(Forbes, 14.02.14)

Surrender, humiliation, and poor management are not what comes to mind at this time of year when we salute the memory of George Washington. We honor instead the Father of his Country, the leader of the Continental Army, the modern Cincinnatus who surrendered his sword and general’s commission at Annapolis after independence, and the first President of the United States, elected unanimously.


How to Avoid Branding Misconceptions
(PR News, 03.02.14)

Your company’s success ultimately rides on the back of key stakeholders consistently choosing you compared to your competitors—top talent prospects choosing to work for you, key customers choosing to stay loyal to you, opinion leaders choosing to recommend you in the good times and to give you the benefit of the doubt in the bad.


“Storytelling reveals meaning without committing the error of defining it.” —Hannah Arendt


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