Corporate Branding Digest, Dec. 10, 2014

Posted on December 10, 2014 by Havas PR


Dan Formosa on 9 Things to Stop Doing in Innovation
(Forbes, 10.11.14)

“Everybody wants to innovate, nobody wants to change,” said Dan Formosa, a New York-based design research consultant during his recent talk at Oslo Innovation Week. That phrase also relates to the central idea to the Berlin School of Creative Leadership and its mission to train creatives in leadership and to help corporate leaders in developing creativity. Part of defining buzzwords such as “innovation” and “creativity” is defining what they are not.


Why Your Company Needs to Offer a Unified Brand Experience
(Marketing Profs, 03.11.14)

Even more important than a logo and tagline is the way your brand manifests itself to consumers across all touchpoints. Every encounter—viewing a commercial, visiting a website, chatting with a customer service rep, reading a confirmation email, and receiving a product in the mail—is an opportunity for your brand to deliver on its promise and convey its purpose. Those encounters can strengthen the overall brand experience.


Lessons on Life and Harmony from Bruce Springsteen
(Fast Company, 15.10.14)

The performing artist proves that success can come as a consequence of, and not at a cost to, family, community, and your private self.


Motivating the Negative Nancy on Your Team
(Entrepreneur, 02.09.14)

A “Negative Nancy” is someone who overgeneralizes in labeling situations and people, focuses on the bad in each situation, jumps to conclusions and constantly redirects the blame. In a business setting, these behaviors can result in harmful effects, such as reduced productivity, decreased group morale, increased stress, wasted time, hindered creativity and innovation, and higher employee turnover.


“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs


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