Cause Branding Digest, April 28, 2015
Posted on April 28, 2015 by Havas PR
3 Ways Brands Can Use Corporate Social Responsibility Principles to Create Better Advertising
(Fast Company, 07.04.15)
A genuine attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads.
Building a Socially Responsible Company: From the CEO to the Front Desk
(Triple Pundit, 01.04.15)
What do a union advocate, a freelancer and an ex-convict have in common? There’s no punch line here—they’re all successful leaders and social entrepreneurs.
Decoding Green Twitter: Secrets for Online Sustainability Success
Cross-sector, cross-industry and cross-cultural connecting and collaborating have to speed the path for business sustainability, because business may be our only hope to get the job done. And it could be your individual prerogative as a sustainability leader—even more than your corporate affiliation — that helps you best mobilize support and join the march.
Erase the Line Between Cause and Marketing
Something is new on the cause-marketing front, and big companies and entrepreneurs alike would be wise to notice—and employ. There’s experimentation in doing the sort of thing that might have once been part of cause marketing as overt marketing. The result may be good for businesses and communities alike.
“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.” —Simon Mainwaring