Health and Wellness Branding Digest, September 3, 2015

Posted on September 3, 2015 by Havas PR


Social Media: The New Clinical Research (and Marketing) Tool
(Clinical Leader, 05.08.15)

As in all healthcare domains, social media can play a critical role when it comes to clinical trial planning, execution, and optimization. There has been a huge increase in awareness of and engagement with clinical trials in the social sphere; in fact, according to data from health consumer insights firm Treato, over half of the 300,000 patient posts available online today about clinical trials were published in the last six months.


The Culture of Patient Experience
(Healthcare Finance, 25.07.15)

A prerequisite to developing a value-based organizational culture that has patient experience at its core is the full commitment of the organization’s executive leadership and board to guiding the organization through the changes that a value-based system will require. Long before patient expectations can be influenced, the organization must clearly and concisely articulate to internal and external stakeholders the role that value plays in the organization, promote multidisciplinary collaboration, and define the specific roles that clinicians and administrators play in the creation of value in order to establish a sustaining culture of patient experience.


Leadership Exchange: 21st Century Promotion
(Medical Marketing & Media, 23.07.15)

From the 21st Century Cures Act to Amarin’s off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.


An All-too-Common Question in Pharma Marketing: What Is Holding Us Back?
(MediaPost, 12.06.15)

A quick scan of pharma industry articles and blogs often get me excited with all the chatter of new app features, hot new social communities offering patients deeper ways to connect, or the promise of robust and actionable data we can incorporate from all of our quantified-self gadgets. With all that vigor and excitement we strive each day to deliver the best thinking for our client, embracing all these elements as we counsel and guide strategy.


“A great brand is a story that’s never completely told.” —Scott Bedbury


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